“We need to share stories to really get our people connected and engaged to our company values.” – Gabrielle Dolan

In today’s episode, we welcome Gabrielle Dollan. Gabrielle is a leadership expert and the author of several books, including "The 7 Day Starter Kit: How to Change the Way You Lead Forever" and "The Art of Strategic Communication." In this conversation, Gabrielle shares how storytelling has been an important tool for her in her work as a leader. She talks about how storytelling is an important part of effective communication and leadership, and how it can connect leaders to their employees and customers authentically.

[00:01 - 11:47] Storytelling Connects With People On A Personal Level

• Gabrielle on failing English as a student and experiencing imposter syndrome
• Getting her first leadership role
• Realizing the power of storytelling in business communication
• Sharing personal stories as a leader
• How she started teaching storytelling to businesses

[11:48 - 18:35] Understanding The Importance of Storytelling

• Teach leaders to improve on their storytelling skills in order to connect with their audiences
• The blindspots leaders have when in comes to storytelling
• Using storytelling for internal communications to motivate employees
• Engaging with customers with brand storytelling

[18:36 - 27:04] Storytelling As A Powerful Tool for Businesses

• Gabrielle on the catalyst that made her write her book
• Stories are what customers resonate with
• Instead of telling a timeline, share your “why”
• Make your story more relatable to your audiences
• Talk about mistakes and life lessons

[24:05 - 30:44] Closing Segment

• Gabrielle shares her insights on how storytelling can be used to empower leaders and create a legacy
• Connect with Gabrielle (links below)
• Join us for Tactical Friday!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

 “Storytelling is about communicating and influencing. Whether you're leading your team or whether you're pitching for work or whether you're strengthening the relationship with your clients to get more work, it's actually a really valuable skill.”  - Gabrielle Dolan

“People aren't seeing the power of these stories and so there's a reluctance to put it out there and it takes courage.” - Gabrielle Dolan

Connect with Gabrielle

Learn more about Gabrielle through her website Facebook, Twitter, LinkedIn, YouTube, and Instagram! Check out her 7 Day Storytelling Starter Kit and begin crafting stories for your business now!

Resources Mentioned:

Real Communication: How To Be You and Lead True by Gabrielle Dolan

Stories for Work: The Essential Guide to Business Storytelling by Gabrielle Dolan

Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling

Leader’s Guide to Storytelling by Stephen Denning

The Story Factor by Annette Simmons

Wake Me Up When The Data is Over by Lori L. Silverman

Dale Carnegie

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