Episode 23 | This webinar replay focuses on strategies for increasing holiday sales, particularly through the use of online marketplaces like Chop Local. The panel features two Chop Local vendors, Theresa Davis of West 40 Market and Rebecca Dalton of Dalton Farms, who share their experiences and tips. Topics discussed include the importance of early and consistent marketing, flexible and appealing packaging, collaborating with local businesses for gift bundles, and handling pre-orders and last-minute requests. Both vendors emphasize the utility of social media for promotion and the necessity of clear communication with customers. They also touch on practical aspects like taking deposits for big orders, balancing inventory, and creative ways to make gift bundles attractive. The session concludes with a Q&A segment addressing specific logistical and marketing questions from attendees.

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