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After 15 years of farming, working 6am to 9pm managing six different enterprises—beef, poultry, eggs, pork, lamb, and landscaping—this farmer couldn't pay himself a single dollar.

Charlotte Smith reveals why 98% of farmers fail by year five and how her clients break free from the "broke farmer trap" that keeps hardworking farmers stuck on a hamster wheel of working harder but never getting ahead financially.

Key discoveries:

• The fatal flaw: You cannot become profitable at multiple enterprises until you master one thing first
• Time math: Spreading 3 hours across 6 enterprises gives each only 30 minutes vs. a focused competitor investing 21 hours weekly in one specialty
• Brand confusion kills sales: Customers pay premium prices to specialists, not generalists selling "a little bit of everything"
• The sunk cost trap: Past investments shouldn't dictate future strategy when those enterprises aren't profitable

Success transformations from Charlotte's clients:

• Sarah sells 30 steers in one week (previously took all year)
• Gina increased sales 400% in four months after nine struggling seasons
• Erica retired her husband from his 14-year factory job after nine months of focus

The solution isn't working harder—it's working smart through "The Power of One:" choosing your best enterprise, stopping investment in everything else, branding as the expert, building relationships through marketing, and raising prices without losing customers.

In this episode, Charlotte challenges the dangerous belief that farming should be "a labor of love, not money-making" and provides a concrete five-step escape plan for any farmer trapped in the cycle of overwork and under-earning.

"You can't work your way out of this problem. You've got to learn the skill to get out of it."

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Drowning in marketing dread?

Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.

 

FREE Master Class: 5 costly mistakes that are keeping your farm broke

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Ever wonder if your farm will actually pay the bills? You're not alone!

On August 18th & 19th, I'm breaking down the five sneaky mistakes that are costing farmers serious money - sometimes six figures a year.

Sign up HERE 

The crazy part? Most farmers think these mistakes are actually good business practices.

Spoiler alert: offering tons of different products isn't always smart, and you might be accidentally scaring away your best customers.

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Drowning in marketing dread?

Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.

 

FREE Master Class: 5 costly mistakes that are keeping your farm broke

Sign Up HERE

Three years ago, Stacie was ready to quit farming and return to a 9-to-5. Today, she's already hit her entire 2024 sales goals seven months into 2025.

In this episode, discover how Stacie doubled her program investment in just 21 days, went from zero-response social posts to selling out pork shares in six days, and transformed from scattered "doing everything" to laser-focused profitability.

Beyond the numbers, hear about Stacie's personal transformation - becoming calmer, less reactive, and more present with family. Her biggest regret? Waiting two years to invest in herself instead of chasing free content.

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Drowning in marketing dread?

Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.

 

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE   After my family lost our farm to bankruptcy when I was a teenager, I discovered how my negative thought patterns were creating my financial struggles.   In this interview, I share: - Why thoughts like "I should be making more money" guarantee you won't - How worried thoughts sneak into your marketing and repel customers - The simple word swap that changed everything for me - How shame kept me broke for years after bankruptcy   I also talk about what to do when you "need to learn marketing but hate people."   When I changed my thinking, everything improved - my relationships, money, and daily life.   Your brain wants to think negative thoughts, but those thoughts create your reality.   ~Charlotte   Let's Meet!   Drowning in marketing dread?   Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.

Let's Meet! 

Drowning in marketing dread?

Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.

I recently joined the Ranchonomics podcast to share how I went from watching my family's farm go bankrupt to building a raw milk dairy that sold out at double what other farmers charged.

I break down why social media marketing sabotages your business and share my email strategy that creates multi-thousand-dollar lifetime customers.

I explain my 80/20 relationship-building rule, why getting an email is worth more than making a sale, and the "serving vs. selling" mindset that changes everything.

Plus, how to stop accidentally breaking anti-spam laws.

If you're tired of posting into the void hoping someone will buy, this is for you.

Let's Meet! 

Drowning in marketing dread?

Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.

This flower farmer discovered she was earning just $6.50/hour on "convenient" one-off bouquet orders - spending 4 hours total per $65 sale between processing, picking, designing, and delivery. Meanwhile, she had zero time to market her profitable event services that generate 50% of her income.

Key Takeaways:

• Calculate your real hourly rate for each revenue stream
• Eliminate low-performing activities to focus on high-profit opportunities
• Stop saying yes to everything - successful farmers say no to "good" opportunities
• Opportunity cost matters: those same 4 hours could generate $500-1,000+ in marketing results

The Bottom Line: Many farmers fail because they're "stepping over $100 bills to pick up pennies" - staying busy with low-profit activities instead of focusing on what actually drives business growth.

Let's Meet! 

Drowning in marketing dread?

Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.

This week I coached a farmer who wanted to go from $20,000 in sales to $180,000 in just one year – and it broke my heart because I could hear the crushing pressure she was putting on herself.

In this eye-opening episode of The Profitable Mindset Podcast, I dive into the shocking truth about why 80% of farmers quit within the first few years. It's not because farming doesn't work or because their products aren't good enough – it's because they set themselves up for failure with completely unrealistic timelines.

This shift in understanding timelines is your key to building a sustainable farm without burning out. Discover how letting go of the belief that you should be profitable faster can unlock growth, reduce pressure, and give you the peace of mind to actually focus on building something that lasts.

This is the exact mindset work I teach farmers in Farm Marketing Mastery, and it's changing lives. Tune in now and start unlearning the limiting beliefs about timelines that are holding you back from farm success.

In this episode:

• How to calculate what revenue you actually need to replace your day job income

• Why adding more products when one isn't profitable yet guarantees you'll lose money

• The mindset shift that lets you build sustainably instead of burning out

• Real coaching call breakdown: going from panicked about year one to excited about years three through five

Let's Meet! 

Drowning in marketing dread?

Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.

This week I coached a farm couple with grass-fed beef, cooking classes, farm tours, and an Airbnb. Their website was gorgeous, content excellent, email signups happening daily. But they weren't making sales.

In this episode, I reveal why brilliant farmers with beautiful websites still can't convert browsers into buyers. The shocking truth: your website isn't broken—you just haven't learned the skill of turning interested people into paying customers.

You'll hear the exact email rewrite I did during our coaching call and discover "The Rule of One"—why cramming multiple offerings into one email kills your sales. The biggest mistake? Marketing from YOUR perspective instead of addressing your customers' real pain points.

This shift from farmer-focused to customer-focused messaging is the key to relationship-based marketing that actually drives sales. This is the exact sales psychology I teach inside Farm Marketing Mastery, and it's transforming farm businesses.

Stuck avoiding farm marketing like it's poison? 👉 Then book a free strategy session with Rebecca or Charlotte to see if Farm Marketing Mastery can break you out of marketing misery → [SCHEDULE HERE]   Marketing feels like death? You're not the only one. 💀   One of my dairy sheep farming clients put it bluntly: "When I think of sitting down to do marketing and sales, I feel dead inside."🤦‍♀️   She had 20 sales calls gathering dust on her desk. Milk production was exploding, she had tons of product to move, yet she was paralyzed at the thought of reaching out to that long list of markets.   Here's what happened next: One 20 minute coaching session and we turned her sales work into "a complete no-brainer."   That very day, she was able to sit down and with ease make all the contacts she needed. The very next week she emailed and said sales calls are now "a complete no-brainer." 🧠   Episode 251 reveals the exact process:   Listen as I outline the 3-step framework that transforms marketing paralysis into unstoppable momentum. I walk you through her entire breakthrough—from "dead inside" to "on a roll" in days. - Discover why trying to "like" marketing is keeping you stuck - Learn my specific goal-setting system that makes overwhelming tasks feel manageable - Get my technique that brings future success into today's grind.💡   This isn't feel-good fluff. My client is now able to hire her second full-time employee while you're still avoiding your to-do list. 🚀   Stop torturing yourself with tasks that could be paying your bills. Tasks that a simple coaching call could make so easy for you.   Your animals, your farm, and YOU, need you profitable, not paralyzed. 🐄

Click HERE for Farm Marketing Mastery   Charlotte Smith addresses the #1 reason farms fail: not investing in marketing and mindset skills. After 13 years working with thousands of farmers, she's identified the 80/20 rule for success—80% mindset management, 20% marketing strategy.   Our brains are wired for survival, not success, naturally defaulting to negativity.   Farmers learn to manage this bias in our weekly mindset coaching calls.   Farmers in Charlotte's program transform their businesses in months, selling out quickly and raising prices confidently through strong customer relationships built using the simple tools she teaches.