What if I told you I recently ran a 7-day CSA Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotion framework?

It went REALLY well, exceeding my sales predictions.

If you've ever thought about launching a monthly meat share — or already have one and want to sell it more consistently — this episode is your behind-the-scenes look at how I design, organize, and execute a high-performing farm promotion from scratch.

I walk you through:

• How I structured the product

• How I worked with my partner farm

• How I decided pricing, timing, and cart-open strategy

• The promo email sequence I used, and how I came up with content topics

• The role of FAQs, social proof, urgency, and bonuses

• How I organized everything into a master Google Doc so I could use it next year

• And how I used ChatGPT to speed up writing

This is a nuts-and-bolts, copy-the-framework episode.

Listen here.

Resources Mentioned In This Episode:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Episode 13: How to Create an Irresistible Bonus Offer - Want to get more ideas for bonuses to use in a promotion for CSA shares? Listen here.

Want the actual promo materials I wrote for this promo?

Inside Farm Marketing School, I've now uploaded the entire Chicken + Pork Share Promotion Google Doc, including:

✅ The exact emails I used ✅ The social media posts I used ✅ The daily timeline so you can see the positioning ✅ Links to the Canva images

So if you'd rather not start from scratch… you can literally copy my doc's elements and adapt it for your farm. Join Farm Marketing School to gain access to this resource -- along with 15+ other marketing projects to help you build your farm marketing machine!

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Farm Marketing School:

Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support

Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Last summer, I got invited to be on TV. Exciting, right?

Then they asked a simple follow-up question: "Can you send over your media kit?"

And I froze.

I didn't have one. I wasn't even totally sure what should be in one.

Fast forward to this winter, as I start doing more speaking, partnerships, and visibility work for both my farm and My Digital Farmer -- I realized this was a gap I needed to close. So I invited someone back on the show who lives and breathes this stuff.

On today's episode, I'm joined again by Erika Tebbens from Taste the Local Difference.

If Erika sounds familiar, she was previously on the podcast in Episode 322, where we talked about collaborations as a powerful farm marketing strategy. This time, we're diving into something just as practical -- and often overlooked:

👉 The farm media kit.

I'll be honest: I treated this episode like a little bit of free consulting, and took lots of notes.

A media kit is one of those things farmers think they don't need… Until the moment they really do.

In this episode, Erika breaks down:

• What a media kit actually is (in plain language)

• Why it's not the same as your website or About page

• When it becomes useful (spoiler: earlier than you think)

• And how it can quietly open doors to opportunities you didn't even know you were eligible for

If you've ever been approached for media, grants, partnerships, events, wholesale, or collaborations (or you want to be) this episode is for you.

Meet Our Guest: Erika Tebbens

Erika Tebbens is the Director of Impact at Taste the Local Difference. TLD is a marketing agency for purpose-driven food and farm businesses, working across the food system value chain since 2004. Before joining TLD, Erika spent a decade working with entrepreneurs on their sales and growth strategy as a highly-respected business consultant, and she used to farm and keep bees. To learn more go to LocalFoodMarketing.com

Resources Mentioned In This Episode:

Episode 322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference - Listen here for Erika's last guest appearance on the show!

Download a Free Media Kit Checklist & Template -- courtesy of TastetheLocalDifference.org -- Erika mentions this in the podcast episode. This will help you jumpstart your own Media Kit creation!

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Canva.com -- This is a free graphic design platform, and it has templates for Media Kits! Do a search for "Media Kit" in the project search box, and choose one that you like! Change out your brand colors, drop in YOUR pictures, and adjust the bio and credibility features to fit your farm. Voila! You'll have a basic Media Kit done in no time, and you can simply download the PDF.

Thank you to our Podcast Sponsors! Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

This week on the podcast, I'm pulling back the curtain on something I've never shared publicly before…

Inside Farm Marketing School, we've been doing a powerful three-month deep dive on rewriting your money story -- and today, I'm releasing one of those private "members-only" private podcasts here on the main feed.

This is Episode 2 of that private series, and it's all about the energy of money -- how it flows, how it gets blocked, and why the emotional tone behind your money exchanges matters just as much as the dollars themselves.

You'll hear stories from my own life, teaching rooted in two incredible books, and a practical framework for noticing where your money feels light, joyful, and aligned… and where it feels heavy, tight, or full of fear.

Whether you're a farmer, maker, or small business owner, today's episode will help you see your relationship with money with completely new eyes.

In This Episode, You'll Learn:

• The difference between Happy Money and Unhappy Money

• Why money carries emotional energy — and how it mirrors what you believe about yourself

• What Lynne Twist means when she says "money is like water — it's meant to flow"

• Real-life examples of "flow" on the farm (and where it gets stuck!)

• Why receiving money with gratitude is just as important as giving it

• How scarcity sneaks into everyday transactions without you noticing

• A simple 3-part weekly practice to begin shifting your money mindset today

I invite you to join us in FMS and experience your own breakthrough when you do this powerful work.

📚 Resources Mentioned in This Episode

📖 Happy Money by Ken Hondahttps://amzn.to/3MpVqvU

📖 The Soul of Money by Lynne Twist https://amzn.to/4cUrXKT

These two books form the backbone of today's discussion — one exploring the emotional tone of money, the other the spiritual truth of sufficiency.

Thank you to our Podcast Sponsors! Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What do you do when your customer just… stops paying attention? This week's episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn't work. Waiting didn't work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted.

That moment sparked a powerful realization about customers who go quiet (and what actually brings them back).

If you've ever looked at your email list or customer list and thought, "Where did everyone go?" -- this episode is for you.

Customers going cold doesn't mean they're unhappy. It usually means they're distracted, out of rhythm, or don't have a clear reason to buy right now. In this episode, I introduce the concept of win-back campaigns (one of the simplest, highest-ROI marketing systems you can build for your farm).

We'll talk about:

• Why customers go quiet (and why it's not personal)

• What a win-back campaign actually is (and what it's not)

• Why win-backs are much easier than most farmers think

• How a single win-back campaign can become a reusable asset you run year after year

This episode is a pared-down training -- just enough to help you see what's possible and why it's worth doing, without overwhelming you with tech or tactics.

If you want the step by step for how to actually build this asset fast, I have an entire project inside of Farm Marketing School on Setting Up Your Win-Back Campaign, including:

• How to identify cold customers

• How to build your win back offer

• How to set up tags and automations in your email provider

• How to write the emails (with templates + AI prompts)

• How to turn win-backs into a repeatable, yearly system

👉 If you want the how-to, not just the why, that's where it lives. Visit www.mydigitalfarmer.com/fms to gain access to this project (and 15 other marketing asset project playbooks!) Membership is paid monthly. Cancel whenever you want.

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support

Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Every January, we're told to start fresh by setting goals, building plans, and fixing what didn't work last year.

But what if that pressure is the very thing that keeps us stuck?

In this episode, I'm inviting you to try something different—something simpler, deeper, and far more sustainable.

Instead of resolutions or rigid goals, what if you chose one word to guide your year?

In this episode, I walk you through the practice of choosing a one-word intention—and how that single word can become a lens for your decisions, your energy, and the way you show up in both life and business.

I share:

• Why one word is often more powerful than a long goal list

• How to discern your word (not the one you think you "should" choose)

• How I'm personally exploring the words abundance and enough this year

• Simple, non-overwhelming ways to actually live into your word all year long

Homework Assignment

After listening, take 15–20 minutes to reflect on these questions:

• What themes keep showing up in my life right now?

• What feels like it's being invited to grow or heal this year?

• What word feels grounding, expansive, or gently challenging -- rather than forced?

Then:

• Write your word somewhere you'll see it often

• Choose one simple practice that helps you live into it (a habit, a reminder, a question, or a boundary)

Let me know what your word is @mydigitalfarmer on Instagram!

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Episode 191 Evaluating Your Year and Setting Goals: My Journaling Structure - I referenced this episode as the place to learn my end-of-year goal setting process.

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Every December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we're doing it farm-style.

Today's episode is a playful spin on the classic song The 12 Days of Christmas — but instead of partridges and pear trees, we're singing our way through 12 foundational marketing must-haves every farm business needs to grow, thrive, and sell consistently.

You'll laugh. You'll nod your head. And you'll walk away with a massive checklist of the exact pieces you need to build a truly functional farm marketing system.

Whether you're brand-new or refining your strategy for next season… this episode is the perfect year-end reset.

Think of this as a "greatest hits" episode — a roundup of twelve core marketing pillars that I believe every direct-to-consumer farmer should prioritize.

Each "day" of the song highlights one marketing asset (or strategy) that will transform the way you sell. And for every one of the 12 items, I point you to a specific podcast episode in my archives where you can dive deeper.

By the end, you'll have a full "12 Days of Christmas" marketing checklist — PLUS a clear roadmap for what to work on next.

It's fun. It's educational. It's actionable. Are you ready?!!... Let's sing the song together. 😉

I'm leaving the entire song-list below, along with the podcast episode links where you can do a deeper dive!

Twelve Google Reviews Ep 128: Why You Need to Be Getting Google Reviews

Eleven Monthly Offers Ep 85: How to Plan Your Promotional Calendar

Ten Social Media Template Posts Ep: 159 EIEIO! What to Post on Social Media

Nine Product Badges Ep 151: Creative Badges for Your Product Descriptions

Eight Value-Added Products Ep 285: Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine

Seven Coupon Codes Ep 264: 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1)

Six Emails (In a Nurture Sequence) Ep 63: How to Build an Email Nurture Campaign to Warm Up Your Email List

Five Content Pillars!!! Ep 23: Finding Your Brand's Content Pillars

Four Marketing Peaks Ep 85: How to Plan Your Promotional Calendar for 2021

Three Key Metrics to Track Ep 50: Three ways to Increase Your Revenue

Two Engaging Lead Magnets Ep 9: The Anatomy of a Great Lead Magnet

One Weekly Email with Insanely High Open Rates! Ep 92: Why You Need to Send a Weekly Email to Your List (and What to Talk About)

Don't forget to sign up for my free webinar on Dec. 30: Teaching the Farm Sales Framework.

If your farm sales feel random and hard to predict, it's not because you're bad at marketing — it's because you don't have a system. In this free 1-hour webinar, I'll teach you the simple marketing framework every successful farm uses to move people from stranger → buyer → superfan. You'll see exactly how customers progress through your sales funnel, which key marketing pieces you must have in place at each stage, and why your current efforts might not be working (plus how to fix them). When: Every Tuesday in December at 10 AM EST (no session on Dec. 23) — 👉 Save your seat and I'll email you the Zoom link! Register here: www.mydigitalfarmer.com/webinar

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

When I first started teaching farm marketing, I noticed something right away: most farmers weren't struggling because they were "bad at marketing" — they were struggling because they had never been taught how to do it. They were winging it, trying to piece things together from YouTube videos and Instagram posts, and feeling defeated when sales didn't budge.

Farm Marketing School was born out of that gap — a place where farmers could learn the skills, systems, and confidence they need to market their farms well. And since enrollment for next year is now open, I wanted to finally pull back the curtain and answer the question I get asked all the time: "Is this right for me?"

In today's episode, I'm giving you a full behind-the-scenes tour of Farm Marketing School — what it is, how it works, who it's for, and why it transforms the way farmers show up in their business. I walk through our monthly step-by-step projects, the templates and swipe files inside, the coaching support, the community, and the special Money Mindset focus we're diving into this winter.

If you've ever wished you could feel more confident and competent in your marketing — like you finally had the tools, structure, and support to stop winging it — this episode will help you see what's possible.

Join Farm Marketing School here! ==> www.mydigitalfarmer.com/enroll

Bonus Free Webinar

I mention this in today's episode! Register for my Sales Funnel Framework webinar at www.mydigitalfarmer.com/webinar to learn the eight parts of a marketing system that actually drives recurring sales. This is very similar to the "Sales Funnel" workshop that I ask all my FMS students to watch FIRST inside of the school! So it's like getting a free sneak peek of my FMS workshop.

When: Every Tuesday in December at 10 AM EST (no session on Dec. 23) — 👉 Save your seat and I'll email you the Zoom link! Register here: www.mydigitalfarmer.com/webinar

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

In this week's episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation producing grass-fed beef, pork, lamb, and goat. Patty's story is one of evolution: from a wholesale-focused farm to a thriving direct-to-consumer and retail business with more than 200 value-added meat products.

We unpack how Patty scaled her farm while balancing family life, managing a USDA-certified processing facility, and developing consistent marketing systems to support a growing brand.

💡 What You'll Learn in This Episode:

• Scaling a multi-channel farm business: How Lonely Lane grew from farm to processor to retailer — now serving 12–15 clients through their in-house facility.

• Managing 200+ products with strategy (and intuition): Patty's practical approach to product organization, inventory, and seasonal promotions.

• Marketing grass-fed and allergen-free meats: The storytelling and messaging tactics that attract high-intent, health-conscious customers.

• Email + social systems that sell: Why Patty's weekly storytelling emails have become a cornerstone of customer retention — and how she uses Local Line and social media to simplify sales.

• Lessons from 25 years in business: From Oktoberfest sausage sales to community PR wins, Patty shares real-world insights on what keeps customers loyal.

Patty's journey shows that great marketing isn't about doing everything. It's about doing the right things consistently. Her story is a must-listen for meat producers, processors, and farmers ready to scale with systems.

🎧 Listen now to hear how Patty is building the "Lonely Lane Difference" -- one customer relationship at a time.

Meet Our Podcast Guest: Patty Kloft

Patty Kloft is the co-owner of Lonely Lane Farms in Mount Angel, Oregon, where she and her husband, Mike, run a multi-generation family farm raising grass-fed and grass-finished beef and goat, while partnering with other farms to raise grass-fed lamb and heritage pork. With a degree in accounting, Patty oversees the farm's USDA-inspected processing facility, managing production, sales, scheduling, and the team. Under her leadership, Lonely Lane Farms has grown into a trusted Oregon brand, known for fresh meats, sausages, smoked products like bacon, deli meats, and allergen-friendly recipes made with simple, clean ingredients. She's passionate about sustainable farming, family connections, and making high-quality, local meats for people who care about where their food comes from.

Learn more at www.LonelyLaneFarms.com

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What would it feel like to generate $250,000 in revenue from your farm in just one week?

In this episode, I take you behind the scenes of our biggest—and most important—promotion of the year: our CSA Early Bird Renewal Campaign.

We just wrapped up the 2026 launch, and the numbers are in: ➡️ 265 shares sold in 7 days ➡️ 234 of them sold in the first 24 hours 🤯 ➡️ Average order value: ~$950 ➡️ Platform: Local Line (and nope—no crashes!)

If you're wondering how we got hundreds of customers to show up, click, and commit on Day One, you're going to want to listen to this.

⬇️ Inside this episode, I share:

💥 The two-week pre-launch runway that built massive anticipation 💥 How I used urgency + scarcity (ethically) to drive immediate action 💥 The offer structure that turned "maybe later" into "yes, now!" 💥 Why building repeatable marketing systems is the real secret to success 💥 My key takeaways from this year's campaign results and what I'll improve next time

This is my annual CSA launch debrief, and it's packed with hard-won insights you can apply to your next promo.

👩‍🏫 Want to learn how to build this exact launch system? The full step-by-step project (plus templates!) now lives inside my Farm Marketing School, my monthly marketing membership for farmers. This campaign system used to be a $150 standalone course... Now? It's a click away inside the member library.

🎉 We're diving into winter together with LIVE coaching, Q&As, and a community of growth-minded farmers. Come join us!

👉 Learn more at www.mydigitalfarmer.com/FMS

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Thanksgiving is right around the corner, and you might be thinking, "It's too late to pull off a holiday promo."

But guess what? It's not.

This time of year, your customers are already in buying mode -- planning meals, prepping for gatherings, and looking for unique local gifts. Which means there's money sitting on the table right now for your farm.

In this episode, I'm showing you how to grab it.

In this week's episode, I'm giving you plug-and-play ideas for last-minute Thanksgiving offers you can launch this week -- even if you feel behind.

You'll learn: 🥕 How to theme your offers around gratitude, comfort food, and giving 🎁 Creative ideas like "Feed the Need Bags," "Thanksgiving Sides Boxes," and "12 Days of Local Goodness" bundles 💡 How renaming or retagging your products can make them feel brand new 🕯 Smart ways to use Local Line's features, like category pages, coupon codes, tags, and the Box Builder—to pull together a holiday collection fast 🧠 A bonus idea for cross-sells and upsells that boost average order value (and a feature I hope Local Line adds soon!)

Even if you only have a few hours to work on it, this episode will inspire you to create something simple, festive, and profitable before the holiday rush passes you by.

Want more plug-and-play offer formulas you can use all year long? 👉 Grab my free guide: www.mydigitalfarmer.com/offer

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.