Ever wonder what a farmer actually posts on social media every week?

In this episode, I’m pulling back the curtain.

You’ll hear the exact posts I published on Facebook and Instagram during the months of July/August—and more importantly, why I posted them. I’ll break down the thinking behind each caption, the strategy behind my weekly rhythm, and how I keep showing up online even when farm season is chaos.

Spoiler: It’s not random. It’s not last-minute. And it only takes me 30 minutes a week—because I’ve built a rinse-and-repeat content system that works.

In this episode, you’ll learn:

• Seven of my actual posts—including real captions, images, and CTAs

• The post categories I rotate through to stay consistent and engaging

• How I subtly layer in education, sales, storytelling, and list-building

• My weekly planning process that keeps me from burning out or going silent

Listen to the episode here!

Want My Real Post Copy?

If you liked this peek behind the curtain, you’ll love what’s inside Farm Marketing School.

Inside the Social Media Planning Project, you’ll find: ✅ My actual post copy for all 30 days of June, July, and August ✅ Done-for-you templates you can tweak and post ✅ A repeatable system to save time and stay visible year-round

Subscribe to FMS for a month and take my SM Planning Project!

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️  Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Ever had a marketing nerd moment in a grocery store aisle?

That was me last week.

I was shopping for soap and paper towels when I spotted two clever packaging choices that completely reframed everyday items—and stopped me in my tracks. And that got me thinking…

What if we could borrow the same playbook as big consumer brands?

In today’s episode, I’m breaking down five powerful marketing strategies that mainstream brands use to breathe new life into their products—and how YOU, as a farmer, can adapt these ideas to your own veggie boxes, meat bundles, cheese, flowers, and more.

These aren’t complex. In fact, some are as simple as renaming a product or repositioning it for a new use.

Here are the ideas we share in this episode, that you can start testing right away!

1. Change the product shape or format to unlock new use cases

2. Sell the benefit, not the product (think: gut health, energy, mood)

3. Bundle and sample to encourage discovery

4. Create new occasions to increase purchase frequency

5. Tie products to identity and lifestyle for emotional resonance

Try one of these ideas this week and see if it sparks new customer interest or encourages a repeat purchase!

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️  Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What if you stopped hiding your “sold out” signs—and started using them as a marketing advantage?

Last week, while I was restocking products in our online store, I noticed a few items were still showing from the previous week—greyed out because they had sold out.

My first instinct? Clean them up.

But then I had a lightbulb moment: What if I left them there on purpose?

Because “Sold Out” sends a message—actually, several. And in this episode, I’m going to show you how to turn sold-out items into one of the most powerful, persuasive, no-cost marketing strategies on your farm.

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

August 20, 2025

What would you do if the news station called and asked to feature your farm... tomorrow morning?

Would you panic? Wing it? Or would you know how to strategically show up and shine?

Well, that’s exactly what happened to us.

In this episode, I take you behind the scenes of our recent appearance on WTOL’s It’s a Good Day morning show—and break down the exact steps my husband Kurt and I took to make the most of this golden moment for our farm business.

You’ll learn how to prepare for a media appearance, show up like a pro, and use the afterglow to grow your brand, email list, and customer base.

Because here’s the truth: these kinds of media moments can’t always be planned. But you can plan how to leverage them.

In this episode, you’ll learn:

• How to prep your talking points so you’re not caught off guard

• Why you ALWAYS say yes to these opportunties.

• What props, swag, and soundbites help visually tell your farm’s story

• The subtle cues that make you look confident on camera (even if you’re nervous)

• How to use your 5 minutes of fame to build long-term brand equity.

• Why you might not be getting these media opportunities...
• How these moments also benefit your current customer base!

• Post-interview marketing moves that generate buzz and leads

Media attention is rare—but powerful. It builds instant credibility, wide exposure, and serious buzz. But most farmers don’t know how to make it work for their brand.

This episode will help you be ready when the spotlight shows up.

BONUS RESOURCE: Watch our TV segment

See the 5-minute clip from WTOL’s It’s a Good Day morning show, featuring our farm! 👉 Watch the TV appearance on YouTube

 

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

See the 5-minute clip from WTOL’s It’s a Good Day morning show, featuring our farm! 👉 Watch the TV appearance on YouTube

Try using past media appearances into your evergreen marketing funnel content. You could put the link to the appearance in an email nurture autoresponder sequence! What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️  Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

When most people think about farm merch—aka swag—they imagine T-shirts with your logo. Maybe a tote bag. Maybe a hat. But what if I told you that farm swag is one of the most underutilized marketing tools in your farm business?

Swag isn’t just “extra.” It’s strategic.

Done right, it becomes a walking billboard… a conversation starter… a loyalty builder… and a bridge that turns casual customers into brand superfans. In today's episode, we're sharing 20 different ways you can use your farm merch to support some of your bigger marketing goals.

Find one of these ideas and implement it!

Podcast Sponsors: Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Taste the Local Difference:

If your marketing to-do list is starting to feel like a second full-time job, it’s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here’s a special offer just for My Digital Farmer listeners: visit LocalFoodMarketing.com/podcast, fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300).

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

• 📆 Creating a promotion calendar that drives consistent sales
• 🛠️ Setting up & optimizing your Google Business Profile
• 📧 Writing high-converting emails (nurture, promotions, onboarding)
• 🗣️ Collecting & using customer testimonials effectively
• 🔍 Auditing & improving your sales funnel
• 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links Mentioned in This Episode

Ep: 319 How to Create a VIP Customer Strategy for Your Farm Part 1

Ep 320 How to Create a VIP Customer Strategy for Your Farm Part 2

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Take the 7 Day Instagram Stories Challenge! Inside Farm Marketing School, I just dropped a brand-new project: The 7-Day Instagram Stories Challenge. It’s a day-by-day training that teaches you how to use IG Stories -- with bite-sized video demos, daily prompts to practice what you learned, and even some strategy tips. Each day builds on the next, so that by the end of the week, you’ll feel confident and creative -- like IG Stories is actually fun.

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

• Subscribe on your favorite podcast app so you never miss an episode.
• ⭐️  Leave a Review on Apple Podcasts—it helps other farmers find the show.
• Share this episode with a fellow farmer or small business owner.

Instagram Stories are one of the most underutilized and powerful tools in a farmer's marketing toolbox. They’re fast. Raw. Relatable. And they let your audience peek behind the curtain of your farm life, creating trust and connection in just a few frames. But what the heck should you even talk about in a IG Story?

In this episode, I break down 8 specific Story content ideas that I use every single week to show up consistently and connect with my audience — especially during the busy farm season. Whether you're totally new to IG Stories platform or you're ready to make them more intentional and strategic, this episode will give you the clarity and the pep talk to start.

Your challenge this week: 1. Pick one new Instagram Story idea from this episode 2. Post it to your Stories today.

Want help with the tech side? Join my new 7-Day IG Stories Challenge inside Farm Marketing School. Join FMS here

Podcast Sponsors: Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Taste the Local Difference:

If your marketing to-do list is starting to feel like a second full-time job, it’s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here’s a special offer just for My Digital Farmer listeners: visit LocalFoodMarketing.com/podcast, fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300).

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

• 📆 Creating a promotion calendar that drives consistent sales
• 🛠️ Setting up & optimizing your Google Business Profile
• 📧 Writing high-converting emails (nurture, promotions, onboarding)
• 🗣️ Collecting & using customer testimonials effectively
• 🔍 Auditing & improving your sales funnel
• 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links Mentioned in This Episode

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Take the 7 Day Instagram Stories Challenge! Inside Farm Marketing School, I just dropped a brand-new project: The 7-Day Instagram Stories Challenge. It’s a day-by-day training that teaches you how to use IG Stories -- with bite-sized video demos, daily prompts to practice what you learned, and even some strategy tips. Each day builds on the next, so that by the end of the week, you’ll feel confident and creative -- like IG Stories is actually fun.

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

• Subscribe on your favorite podcast app so you never miss an episode.
• ⭐️  Leave a Review on Apple Podcasts—it helps other farmers find the show.
• Share this episode with a fellow farmer or small business owner.

What if your next high-converting Facebook ad wasn’t something you had to invent from scratch—but was already hiding in plain sight on your farm’s social feed? In this episode, I share how I stumbled onto a wildly successful Facebook ad that grew my email list by over 500 people in just a few weeks—at an incredible cost of 60 cents per lead! You’ll learn the story behind this happy accident, and how you can use the same strategy to build your list without reinventing the wheel.

Podcast Sponsors: Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Taste the Local Difference:

If your marketing to-do list is starting to feel like a second full-time job, it’s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here’s a special offer just for My Digital Farmer listeners: visit LocalFoodMarketing.com/podcast, fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300).

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

• 📆 Creating a promotion calendar that drives consistent sales
• 🛠️ Setting up & optimizing your Google Business Profile
• 📧 Writing high-converting emails (nurture, promotions, onboarding)
• 🗣️ Collecting & using customer testimonials effectively
• 🔍 Auditing & improving your sales funnel
• 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links Mentioned in This Episode

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Follow me on Instagram: @mydigitalfarmer

Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.

Here's the caption for the high-performing Facebook ad featured in this episode's case study:

“Can I buy your produce if I’m not a CSA farm member?”

We get this question all the time, and the answer is: YES! Absolutely. Anyone from the metro-Toledo area can shop from us. 🙌

Here’s how it works:

📝 Step 1: Join our weekly “Can I buy your produce if I’m not a CSA farm member?”

We get this question all the time, and the answer is: YES! Absolutely. Anyone from the metro-Toledo area can shop from us. 🙌

Here’s how it works:

📝 Step 1: Join our weekly Availability List.

👉 Go to https://shared-legacy-farms.kit.com/7a9470d99f to sign up.

📩 Step 2: Each Saturday, we’ll email you our product availability list (what’s fresh + in season!).

🛒 Step 3: Place your preorder anytime over the weekend using our online store. You’ll get to choose from our 3 pickup locations when you check out: • Sylvania – Tuesdays 5:30–6:30 PM • Elmore – Tuesdays 5:30–6:30 PM • Perrysburg – Thursdays 5–6:30 PM

📦 Step 4: We pack your order to spec and bring it to your pickup site on your chosen day.

🥕 You go home with beautiful, just-picked produce from a local organic farm. Win-win.

So YES — you don’t have to be a CSA farm member to enjoy our veggies.

Just sign up, shop when you want, and enjoy the best of the season. We’d love to feed you. 💚.

👉 Go to https://shared-legacy-farms.kit.com/7a9470d99f to sign up.

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

• Subscribe on your favorite podcast app so you never miss an episode.
• ⭐️  Leave a Review on Apple Podcasts—it helps other farmers find the show.
• Share this episode with a fellow farmer or small business owner.

What if there was a way to instantly get in front of new customers who are already primed to trust you? In today’s episode, we’re digging into the power of collaborations—one of the smartest and most underused marketing strategies for farmers. You’ll hear real-life examples of creative partnerships that drive sales, grow your audience, and build deeper community connections—without spending a ton of money.

What You’ll Learn

• What a collaboration looks like in farm marketing (with tons of inspiring examples—from mocktail nights to pop-up dinners to recipe card partnerships).

• How to “borrow the trust” of another brand’s audience (and why that matters!).

• Simple, low-lift collaboration ideas you can try this season—online and in person.

• How to plan, pitch, and execute a collaboration that actually helps both partners succeed.

• The key mistakes to avoid when collaborating (so you don’t waste time or burn bridges).

• Smart ways to turn a one-time collab into a recurring campaign.

Today's Podcast Guest: Erika Tebbens, Taste the Local Difference

Erika Tebbens is the Director of Impact at Taste the Local Difference and a marketing expert with twenty years experience running businesses of all kinds, including farming and beekeeping. TLD is a woman-owned and woman-led marketing agency for purpose-driven food and farm businesses. Before joining TLD, Erika spent a decade working with entrepreneurs on their sales and growth strategy as a highly-respected business consultant for entrepreneurs.

👉 Learn more at LocalFoodMarketing.com

 

Podcast Sponsors: Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Taste the Local Difference:

If your marketing to-do list is starting to feel like a second full-time job, it’s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here’s a special offer just for My Digital Farmer listeners: visit LocalFoodMarketing.com/podcast, fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300).

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

• 📆 Creating a promotion calendar that drives consistent sales
• 🛠️ Setting up & optimizing your Google Business Profile
• 📧 Writing high-converting emails (nurture, promotions, onboarding)
• 🗣️ Collecting & using customer testimonials effectively
• 🔍 Auditing & improving your sales funnel
• 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links Mentioned in This Episode

Local Food Marketplace Resources page -- this is a great place to go and look for tools, downloads, swipe files, marketing templates, and webinar trainings. This is built and designed for farmers and local business entrepreneurs in the food space!

The Farm Marketing Plan Checklist -- Erika references this in today's podcast. Grab it here!

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Follow me on Instagram: @mydigitalfarmer

Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.

If your farm sells bulk meat, you’ve probably experienced this challenge: a customer places their deposit… and then has to wait 4–6 months before pickup. That’s a long time to keep someone excited, informed, and connected. But what if that “dead zone” in your customer journey could actually become your secret weapon for building loyalty, reducing buyer’s remorse, and increasing repeat purchases?

In this week’s episode, I sit down with Breann Detweiler, a pastured meat farmer in my Farm Marketing School. During a private 1:1 call, we workshop how to build a powerful customer nurture path between signup and delivery. Whether you sell bulk beef, lamb, pork, chickens, or even a CSA share—this episode is packed with insights that will help you design better communication touchpoints that educate, reassure, and delight your customers.

Today's Podcast Guest: Breann Detweiler

Breann Detweiler is a pastured meat farmer from Chesapeake Valley Farm in Pennsylvania, who raises beef, pork, and chicken—and runs a bulk meat program that serves dozens of families each year. She’s focused on improving the customer experience and building systems that scale. In this episode, Bre lets you peek behind the curtain as she and I brainstorm and refine her strategy to build a better post-purchase nurture journey.

Our Podcast Sponsors: Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: ✅ Promotion calendar planning ✅ Google Business Profile optimization ✅ Writing email sequences ✅ Customer testimonials and funnel building ✅ Monthly live coaching calls for support

Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at www.mydigitalfarmer.com/fms

Helpful Links Mentioned in This Episode

 

Chesapeake Valley Farm -- Breann Detweiler is the farmer featured in today's episode, and this is her farm! If you'd like to learn more about her business, check out her website.

ChatGPT — we used this AI tool on the coaching call to help brainstorm and draft Bre's success path.

Shared Legacy Farms CSA Academy -- This is an example of a "success path" resource I provide for my own CSA members. I created a digital resource library of ALL the veggie fact sheets, video tutorials, and even a mini-course around the Instant pot and "How to Succeed as a CSA member." If you'd like to see what's inside this resource, feel free to join for a month and see what's possible in the way of helping a CSA customer. You can use any of the veggie cards, cooking cheatsheets and more for your own customer base for a monthly subscription.

What email provider do I use?  In this episode, many of the ideas we brainstormed were going to be built inside an email autoresponder. I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Follow me on Instagram: @mydigitalfarmer

Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.

 

Support the Podcast:

• Subscribe on your favorite podcast app so you never miss an episode.

• ⭐️ Leave a review on Apple Podcasts to help other farmers find the show.

• Share this episode with a friend or fellow farmer!

Last week we mapped out what your farm’s VIP program could look like. This week, it’s time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status?

If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gives you the blueprint to build that community on purpose.

What You'll Learn in This Episode:

• The 4 different ways to structure a VIP system (and how to choose the right one)

• Simple methods to track VIP customer behavior without fancy software

• Whether VIP status should be permanent—or something your customers have to maintain

• How to coach your audience into becoming VIPs using strategic communication

• Sneaky-smart ways to build FOMO and drive more purchases

• Real-world examples of perks that delight and reward your best customers

💡 Plus: I’ve created a free worksheet to help you plan your own VIP tier. 👉 Download it now at www.mydigitalfarmer.com/vipworksheet

Tune in now and start building the foundation for a simple loyalty program that keeps your superfans coming back for more.

🎧 Missed Part 1?

Go back to [Episode 319] if you haven’t listened to Part 1 yet! In that episode, we defined who your VIPs are and brainstormed high-value perks to offer them. Start there to build the foundation.

Our Podcast Sponsors: Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School Marketing doesn’t have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: ✅ Promotion calendar planning ✅ Google Business Profile optimization ✅ Writing email sequences ✅ Customer testimonials and funnel building ✅ Monthly live coaching calls for support

Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at www.mydigitalfarmer.com/fms

Helpful Links Mentioned in This Episode

Use my VIP Worksheet to think through some of the elements that lead to a dynamic VIP strategy in YOUR business. What could it look like for you? Download it here.

Shared Legacy Farms CSA Academy -- I mention this resource library that I built (and make available to all my CSA members). If you'd like to see what's inside this resource, feel free to join for a month and see what's possible in the way of providing a "perk" for your VIPS. You can use any of the veggie cards, cooking cheatsheets and more for your own customer base for a monthly subscription of only $19.

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Episode 313 Building Systems and Automations into Your Farm Business Using Zapier (with Glen Young) - Meet one of my super-star farmers from Accelerator, who will share with you how to get started in the world of automations!  VIP programs are an ideal target for automation! Download Glen's 5 Simple Farm Automations (No Coding Required).

Episode 314 The Power of a Beta Test in Marketing -- I mentioned this in the episode.

Follow me on Instagram: @mydigitalfarmer

Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.

Support the Podcast:

• Subscribe on your favorite podcast app so you never miss an episode.

• ⭐️ Leave a review on Apple Podcasts to help other farmers find the show.

• Share this episode with a friend or fellow farmer!