When I first started teaching farm marketing, I noticed something right away: most farmers weren't struggling because they were "bad at marketing" — they were struggling because they had never been taught how to do it. They were winging it, trying to piece things together from YouTube videos and Instagram posts, and feeling defeated when sales didn't budge.

Farm Marketing School was born out of that gap — a place where farmers could learn the skills, systems, and confidence they need to market their farms well. And since enrollment for next year is now open, I wanted to finally pull back the curtain and answer the question I get asked all the time: "Is this right for me?"

In today's episode, I'm giving you a full behind-the-scenes tour of Farm Marketing School — what it is, how it works, who it's for, and why it transforms the way farmers show up in their business. I walk through our monthly step-by-step projects, the templates and swipe files inside, the coaching support, the community, and the special Money Mindset focus we're diving into this winter.

If you've ever wished you could feel more confident and competent in your marketing — like you finally had the tools, structure, and support to stop winging it — this episode will help you see what's possible.

Join Farm Marketing School here! ==> www.mydigitalfarmer.com/enroll

Bonus Free Webinar

I mention this in today's episode! Register for my Sales Funnel Framework webinar at www.mydigitalfarmer.com/webinar to learn the eight parts of a marketing system that actually drives recurring sales. This is very similar to the "Sales Funnel" workshop that I ask all my FMS students to watch FIRST inside of the school! So it's like getting a free sneak peek of my FMS workshop.

When: Every Tuesday in December at 10 AM EST (no session on Dec. 23) — 👉 Save your seat and I'll email you the Zoom link! Register here: www.mydigitalfarmer.com/webinar

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

In this week's episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation producing grass-fed beef, pork, lamb, and goat. Patty's story is one of evolution: from a wholesale-focused farm to a thriving direct-to-consumer and retail business with more than 200 value-added meat products.

We unpack how Patty scaled her farm while balancing family life, managing a USDA-certified processing facility, and developing consistent marketing systems to support a growing brand.

💡 What You'll Learn in This Episode:

• Scaling a multi-channel farm business: How Lonely Lane grew from farm to processor to retailer — now serving 12–15 clients through their in-house facility.

• Managing 200+ products with strategy (and intuition): Patty's practical approach to product organization, inventory, and seasonal promotions.

• Marketing grass-fed and allergen-free meats: The storytelling and messaging tactics that attract high-intent, health-conscious customers.

• Email + social systems that sell: Why Patty's weekly storytelling emails have become a cornerstone of customer retention — and how she uses Local Line and social media to simplify sales.

• Lessons from 25 years in business: From Oktoberfest sausage sales to community PR wins, Patty shares real-world insights on what keeps customers loyal.

Patty's journey shows that great marketing isn't about doing everything. It's about doing the right things consistently. Her story is a must-listen for meat producers, processors, and farmers ready to scale with systems.

🎧 Listen now to hear how Patty is building the "Lonely Lane Difference" -- one customer relationship at a time.

Meet Our Podcast Guest: Patty Kloft

Patty Kloft is the co-owner of Lonely Lane Farms in Mount Angel, Oregon, where she and her husband, Mike, run a multi-generation family farm raising grass-fed and grass-finished beef and goat, while partnering with other farms to raise grass-fed lamb and heritage pork. With a degree in accounting, Patty oversees the farm's USDA-inspected processing facility, managing production, sales, scheduling, and the team. Under her leadership, Lonely Lane Farms has grown into a trusted Oregon brand, known for fresh meats, sausages, smoked products like bacon, deli meats, and allergen-friendly recipes made with simple, clean ingredients. She's passionate about sustainable farming, family connections, and making high-quality, local meats for people who care about where their food comes from.

Learn more at www.LonelyLaneFarms.com

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What would it feel like to generate $250,000 in revenue from your farm in just one week?

In this episode, I take you behind the scenes of our biggest—and most important—promotion of the year: our CSA Early Bird Renewal Campaign.

We just wrapped up the 2026 launch, and the numbers are in: ➡️ 265 shares sold in 7 days ➡️ 234 of them sold in the first 24 hours 🤯 ➡️ Average order value: ~$950 ➡️ Platform: Local Line (and nope—no crashes!)

If you're wondering how we got hundreds of customers to show up, click, and commit on Day One, you're going to want to listen to this.

⬇️ Inside this episode, I share:

💥 The two-week pre-launch runway that built massive anticipation 💥 How I used urgency + scarcity (ethically) to drive immediate action 💥 The offer structure that turned "maybe later" into "yes, now!" 💥 Why building repeatable marketing systems is the real secret to success 💥 My key takeaways from this year's campaign results and what I'll improve next time

This is my annual CSA launch debrief, and it's packed with hard-won insights you can apply to your next promo.

👩‍🏫 Want to learn how to build this exact launch system? The full step-by-step project (plus templates!) now lives inside my Farm Marketing School, my monthly marketing membership for farmers. This campaign system used to be a $150 standalone course... Now? It's a click away inside the member library.

🎉 We're diving into winter together with LIVE coaching, Q&As, and a community of growth-minded farmers. Come join us!

👉 Learn more at www.mydigitalfarmer.com/FMS

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Thanksgiving is right around the corner, and you might be thinking, "It's too late to pull off a holiday promo."

But guess what? It's not.

This time of year, your customers are already in buying mode -- planning meals, prepping for gatherings, and looking for unique local gifts. Which means there's money sitting on the table right now for your farm.

In this episode, I'm showing you how to grab it.

In this week's episode, I'm giving you plug-and-play ideas for last-minute Thanksgiving offers you can launch this week -- even if you feel behind.

You'll learn: 🥕 How to theme your offers around gratitude, comfort food, and giving 🎁 Creative ideas like "Feed the Need Bags," "Thanksgiving Sides Boxes," and "12 Days of Local Goodness" bundles 💡 How renaming or retagging your products can make them feel brand new 🕯 Smart ways to use Local Line's features, like category pages, coupon codes, tags, and the Box Builder—to pull together a holiday collection fast 🧠 A bonus idea for cross-sells and upsells that boost average order value (and a feature I hope Local Line adds soon!)

Even if you only have a few hours to work on it, this episode will inspire you to create something simple, festive, and profitable before the holiday rush passes you by.

Want more plug-and-play offer formulas you can use all year long? 👉 Grab my free guide: www.mydigitalfarmer.com/offer

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

This week's episode was inspired by an email from a listener named Jenna, who wrote in with a fantastic question:

"As our season ends in December and the next CSA won't begin until spring, I'm wondering how you handle your private CSA Facebook group between seasons. Do you create a new group each year, or do you maintain the same group and remove members who don't continue?"

If you run a CSA, you've probably wrestled with this too. What do you do with your private Facebook group when the season ends? Do you close it? Keep it open? Kick people out who don't renew?

In this episode, I unpack exactly how I manage my own CSA group, what's worked, what hasn't, and share a roadmap to help you decide what's best for yours.

Because your Facebook group isn't just a communication tool… it's a connection tool. It's what helps people feel like they belong; and when they belong, they stay.

In this episode, you'll learn:

• The real purpose of your CSA Facebook group (hint: it's about building community, not just sharing logistics)

• The three main ways to manage your group at the end of the season -- and the pros and cons of each

• Why I now keep my group open year-round and DON'T remove non-members

• How to keep engagement alive through the off-season

• How to position your Facebook group as a perk of membership

• Why "grooming" your group matters, and what to do with members who don't renew

This conversation will help you see your CSA group for what it truly is -- a powerful relationship and retention tool that keeps customers coming back season after season.

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What's the best way to get new customers for your farm? Answer: Word of mouth. And the best part? You already have a loyal fanbase! You just need to activate it.

Okay so how do you do that?

In this episode, I show you how to build a simple referral system that runs quietly in the background and brings in your dream customers—the ones who are already pre-sold by someone they trust.

You'll learn:

• Why referrals work better than ads (and cost you way less)

• 5 ingredients of an irresistible referral offer

• When and how to ask for a referral (timing is everything)

• Real farm examples by product type (veggies, meat, flowers, cheese)

• A step-by-step checklist to build your own referral system this month

PS: Want to build systems like this for your farm? Join us inside Farm Marketing School this winter where I'll be helping my students build out a simple referral element in their business step by step.

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Ep 334 The Anatomy of a Great Email Offer — An Audit https://directory.libsyn.com/episode/index/id/38448215

Ep 319 How to Create a VIP Customer Strategy for Your Farm Part 1 https://directory.libsyn.com/episode/index/id/36953035

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What would you do if the product your customers loved the most—the one they buy first, talk about the most, and happily pay premium prices for—was suddenly GONE… and you knew it would be two years before you could sell it again?

This happened to one of my Farm Marketing School members, Stacie.

She raises meat and sells a monthly membership that gives her customers first access to everything. But as of this month… her freezers are completely out of beef. Zero inventory. And she won't have more until 2027.

She came to our group coaching call in full-on panic mode: "How do I keep selling when I don't have the thing everyone wants? What if my customers leave? What if they go to my competitor? What if my membership loses value?"

The coaching that followed turned into one of the most powerful conversations we've had inside FMS.

In this episode, I'm pulling back the curtain and sharing real excerpts from that Farm Marketing School coaching call. And between the clips, I jump in with my commentary to unpack the lessons you must hear—because even if you don't sell beef, I promise you… this conversation is about YOU.

We'll explore:

✅ Why making assumptions about your customers will keep you stuck ✅ How scarcity can actually make your product MORE valuable (if you position it right) ✅ The mindset shift every farmer must make if they want to grow and evolve ✅ How running out of product might be the very thing that leads to your next breakthrough offer

This episode will challenge the way you think about "problems" in your business—and may just help you see your current roadblock in a totally new way.

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

As farmers, we live and breathe systems. We know when to seed, when to transplant, when to harvest. It's all about rhythm and routine. So why do we make our marketing so much harder than it needs to be?

When I finally embraced this one simple mindset shift in my marketing — rinse and repeat — everything changed. Suddenly I wasn't recreating the wheel every season. I was building campaigns that got easier, faster, and more effective with time.

I wish I'd adopted this sooner.

In this episode, I unpack the powerful (and often overlooked) marketing hack of repeating what worked — instead of starting from scratch each season. I'll show you how to systematize your promotions so they become as routine as planting cucumbers in May.

You'll walk away with permission to simplify and a plan to do it better next time — by doing what you already know works.

This episode is a quick but powerful reframe for farmers who feel like marketing is always "starting over." Don't miss it.

Homework Challenge

🎯 Your challenge this week: Pick ONE promotion from this past season that worked well — and save it in a place where you can easily find it next year. Label it. Archive the emails. Screenshot the social posts. This is your first rinse-and-repeat system.

You're building your marketing vault.

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Every once in a while, an email offer lands in my inbox that stops me in my tracks. It's not just well-written... it's strategic. It makes me want to forward it. Study it. Steal from it.

In today's episode, I'm auditing one of those unicorn emails — and I'm showing you why it worked so well.

This email (from Function Health) was a masterclass in offer psychology. It played multiple sales motivators all at once, had brilliant positioning, and used subtle language that made it feel like a gift — not a pitch.

It's rare to find something this clean, so I knew I had to share it with you.

🎯 What This Episode Teaches

If you've ever wanted to know how to write an offer that people can't ignore, you'll love this episode. I break down:

• The exact copy of the email that hooked me (you can read it below too)

• Why the structure and language worked so well

• The different "buying triggers" this brand used to drive conversions

• How you can take these same elements and use them in your own farm emails or product offers

• Why stacking motivators is a marketing superpower

Once you start to see the building blocks of a great offer, you'll never look at marketing emails the same way again.

Want to build better offers for your farm?

Check out my workshop inside Farm Marketing School: "Build a Better Offer" — where I teach you the core offer formulas, how to increase average order value, and how to create compelling urgency (without feeling slimy).

Join the membership and get instant access here: www.mydigitalfarmer.com/fms

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Most farmers try to push the "big sale" first… but what if your smallest product was actually the secret to long-term customer loyalty?

In this episode, I break down the concept of the gateway offer—a key piece of your sales funnel that many farms overlook. You'll learn what it is, why it matters, how to identify yours, and how to use it to grow your customer base on purpose.

You'll discover:

• What a gateway offer is (with examples for veggie, meat, flower, and value-added farms)

• Why small, low-risk products are often your most powerful marketing tool

• How to position and promote your gateway item online and at the farmers market

• What to do after a customer buys it to lead them deeper into your product ladder

• A mindset shift that will help you stop seeing small sales as a loss—and start seeing them as an investment

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

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