By Corinna Bench
4.9
7777 ratings
The podcast currently has 302 episodes available.
September 18, 2024
What if you could brainstorm your personal marketing strategy for a new enterprise in a 1:1 call with another farmer? Well, that's exactly what happens in today's podcast. You get to be a fly on the wall, listening in on my monthly Farm Marketing School Zoom call, that turned into a 1:1 coaching call with one of the members. This month, Allan Laird was in the hot seat, and he and I work out how to build up a clientele for his goat's milk soap line. This is a brand new enterprise for him and he wasn't sure how to get started. So we built out his short term game plan in under an hour, so he has clear marching orders. If you've ever wondered what should you be working on first, second, third -- this is an episode for you. You'll hear the familiar themes from this podcast showing up in this case study. It's also loaded with tons of little nuggets and ideas that you can surely apply to your farm enterprise.
By the way, I help farmers put these kinds of strategies together in Farm Marketing School. Join me inside my monthly membership this fall and winter as we decide what your strategy will look like, and then start buidiing the different parts of your machine so they all work together. Get your marketing machine DONE!
Podcast Guest: Who is Allan Laird?
Allan Laird returned to his farm roots after retiring from a 46-year career in public safety. Together with his wife, Sue, he now tends to 10 acres where they raise Highland cattle, various poultry, and maintain sustainable pasturelands. Committed to sustainable farming, they render fat by-products from their hogs into lard, which they use to craft goat milk soap. What began as a hobby for friends and family is now evolving into a promising business venture.
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Hit play and let's get started!Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
Join my CSA Academy Library -- this is my digital cooking resource library that I provide for my CSA members to help them learn how to become a better home chef and cook the CSA way. It includes a Beginner's Guide to CSA mini-course, Vegetable University (A to Z video tutorials for every veggie); Canning Club (canning videos); Exit Strategy videos; Instant Pot tutorial, and my Recipes and Resources pages (with weekly CSA box recipes and unboxing videos). Farmers can subscribe for a monthly fee to have access to these resources to help them support their own CSA members.
Find my marketing Facebook group for CSA farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
Subscribe and Review in Apple Podcast
I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at [email protected].
Right click and save as to download this episode to your computer.
What do I post on social media? If you're a small farm in your first 3 years, you're likely spending a fair percentage of your "marketing time" doing social media.
But are you using that time wisely? Social media has its place in the marketing funnel, but only if it's strategic. In this episode, I share with you the 5 "goals" for social media, and I list of 10 different categories of post content that should regularly be in your monthly social media rotation.
If you're doing social, start off by scheduling these 10 styles of posts in your Business Suite, so you know they're covered. THIS is the "strategy." Then, use your discretionary time during the week to pop in additional "bonus" posts as inspiration strikes.
Sure to become a classic episode!
Grab my Social Media post ideas PDF guide here. It will give you other suggestions for the kinds of topics you can post about to drive traffic, and get leads.
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Episode 274: Scaling Your Marketing: What Farms Do Differently at Each Level - Interview with Andrew from Local Line - Andrew and I discuss the three "levels" of farm business, and what farms do differently in each one. This is a great episode if you want to know what you should be working towards as you scale.
Episode 275: Tips for Using Video in Your Farm Marketing - Getting Started - This will show you ways you can use social media VIDEO in your marketing
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
Join my CSA Academy Library -- this is my digital cooking resource library that I provide for my CSA members to help them learn how to become a better home chef and cook the CSA way. It includes a Beginner's Guide to CSA mini-course, Vegetable University (A to Z video tutorials for every veggie); Canning Club (canning videos); Exit Strategy videos; Instant Pot tutorial, and my Recipes and Resources pages (with weekly CSA box recipes and unboxing videos). Farmers can subscribe for a monthly fee to have access to these resources to help them support their own CSA members.
Early Bird Campaigns that Convert -- In this episode, I mentioned how I would be building my CSA Early Bird Renewal Promo campaign this month. IF you want to learn my system for how I do this every year, I offer my step by step online course to help you get it done. This course will teach you how to build a compelling offer that gets your current members to decide to renew during your promo campaign. I show you the emails to write, the posts to create, and the ENERGY you need to generate in the week before you launch.
Find my marketing Facebook group for CSA farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
Subscribe and Review in Apple Podcast
I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at [email protected].
September 4, 2024
Today's podcast guest Sue Miller shares her inspiring story of how she built a thriving farm business in rural Tennessee from growing simple hydroponic butterhead lettuce on her windowsill to serving hundreds of families in her community through CSA, farmers market, wholesale, and online store. And it all happened in just 5 years.
We cover marketing principles like:
Sue's strategy isn't full of bells and whistles. It's actually pretty simple and elegant. Learn how she does it, and what some of her "marketing lessons" were along the way.
Remember, if you need help building this piece into your marketing system, you can take over 10 marketing projects inside of Farm Marketing School. I coach you through the step by step process for how to create each piece of your marketing sales machine, from lead magnet creation to weekly emails, promotion planning, website home page design, testimonial pages, offer builds, and more.
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Meet our Podcast Guest: Sue MillerSue Miller is the co-owner of Blackberry Pond Farm located in west TN that specializes in growing fresh and delicious vegetables hydroponically. They are in production year round and offer a CSA box quarterly. They are Organic Certified by OnMark Organic Certification with the USDA. The farm started in 2015 in the kitchen windowsill. This was a small hydroponic system to grow herbs and salad greens for Sue’s use in the kitchen. They expanded to the porch with 3 gallon buckets to grow cucumbers and lettuce. Eventually they built a greenhouse, followed by MORE greenhouses, and the rest is history.
Currently, they run a quarterly 100 member CSA from January-November, sell at the Martin Farmers market, wholesale to chefs and run a roadside stand from our 7 greenhouses and 2 fields of crops on 36 acres in Martin, TN. We are involved in community education about the impact of food on health. The farm is truly a family affair! Drs. James and Sue Miller who own and started the farm are physicians. James is a full time hospitalist at the local hospital and designs and trouble shoots the hydroponic designs. Sue is a full time traveling ER physician who does all marketing, social media and customer service for the farm. Much of the planting, transplanting, daily care harvesting and delivery is done by sons Chris and Junior and daughter in law Chelsea.
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Farm Marketing School - Want to work with me? Join my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers.
You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime. New projects added regularly so we keep you up to date.
Find my marketing Facebook group for CSA farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
So you're creating videos in your farm marketing. Wonderful! Now how do you get the most mileage out of them? If you're like most businesses, you spend a lot of time making the video, recording it, posting it, and then it falls into the black hole -- never to be seen again.
But what if you could re-purpose that content and have it do double-or-triple duty for you?
For example, you film the process of packing your CSA shares in the pack shed for an Instagram story. Well... what if you took that series of clips an sticthed them together into a reel? What if you then uploaded that reel video onto YouTube and added it in your CSA sales playlist on YouTube? What if you took that YouTube URL link (along with a thumbnail image) and dropped it into email #3 of your sales email sequence for all those people who have signed up for your CSA lead magnet? Or what if you embedded that video onto your CSA sales page on your website?
See what I mean? That one video got re-used in other places in your marketing sales machine. Suddenly, the idea of making strategic content videos doesn't seem like such a waste of time, does it?
In today's episode, I'm sharing 10 different ways you can take the SAME piece of video content and re-use around your marketing strategy. Take some notes and let this one inspire you!
By the way, I help farmers put these kinds of strategies together in Farm Marketing School. Join me this fall and winter as we decide what your strategy will look like, and then start buidiing the different parts of your machine so they all work together.
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
Join my CSA Academy Library -- this is my digital cooking resource library that I provide for my CSA members to help them learn how to become a better home chef and cook the CSA way. It includes a Beginner's Guide to CSA mini-course, Vegetable University (A to Z video tutorials for every veggie); Canning Club (canning videos); Exit Strategy videos; Instant Pot tutorial, and my Recipes and Resources pages (with weekly CSA box recipes and unboxing videos). Farmers can subscribe for a monthly fee to have access to these resources to help them support their own CSA members.
Searchie -- this is the online platform I recommend if you want to build your own digital resource library. (This is an affiliate link)
ConvertKit - I use Convertkit as my email service provider, to build out all my email marketing campaigns and write my weekly emails.
Find my marketing Facebook group for CSA farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
Are you doing video in your farm marketing? If not... why not?!
Video is my go-to content creation method. Perhaps it's because I'm a natural public speaker, but I find it to be the easiest and fastest way to communicate with my leads and customers. It's also the best way to build connection and trust, to grease the wheels and move people towards buying.
And yet, for many farmers, video remains an elusive skill. It feels scary and the fear of looking unprofessional is real. In this episode, I'm sharing some of my best practices when it comes to video, including my list of "gear" (it's not very long), and my short list of "must have videos" to film for your brand. I also show you where to get started if you're a little nervous.
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Wireless Microphone (Links to Amazon)
Goosehead Bed Phone Holder (Links to Amazon)
Best Video Editing Software: I don't actually use one, but I do have InShot on my phone!
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
Find my marketing Facebook group for CSA farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
Today we're talking scaling.
I've always wondered "What does an established farm do differently than a beginner farm --when it comes to marketing and sales?"
If you could break up the development of a farm business into stages, what would be the key identifiers? How do those business owners practice business differently? Do they think differently? Do they believe certain things that are hard to believe early on? Are they doing certain things that they didn't do in an earlier level? If being an entrepreneur means breaking a glass ceiling every now and then, what does that ceiling look like?
As I've matured as a farm entrepreneur, I can look back at my early years and see how far I've come. I can see the progress, the systems I learned to build, the key decisive moments where things shifted, the actions that really mattered.
THAT's what this podcast episode is all about -- sharing these insights to help you transition and grow into your next phase. How long does it take? What do you need to do? How do you get there?
To get to this data, I called in a favor from my podcast sponsor Local Line. I asked them if I could talk to someone who would be able to look inside the thousands of Local Line accounts, analyze the patterns and trends and simplify a few key principles to help us grow through each stage.
In this episode, Andrew Meehan is sharing the three "levels" of farms he sees, the identifying markers of each, and what behaviors and mindsets those farms manifest while in that stage. I think this is a helpful conversation, because you'll be able to identify where YOU land, and what you need to do, think, and be to graduate to the next level.
Remember, if you need help building this piece into your marketing system, you can take my testimonial project inside of Farm Marketing School. I coach you through the process of finding 5 quality testimonials and tell you where to put them in your farm sales messaging sequence.
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Meet our Podcast Guest: Andrew Meehan:
Andrew has worked in agriculture for the past decade, operating a market garden for seven years and more recently working as a sales rep at Local Line. In his role at Local Line, Andrew collaborates with farms and food hubs to optimize their sales process by integrating scale and industry appropriate software solutions.
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
Find my marketing Facebook group for CSA farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
A few weeks ago, I drove my two boys up to Oshkosh, Wisconsin, for their annual weeklong Air Show.
The EAA Venture Air Show in Oshkosh is the largest air show in the world, and for seven days, it also becomes the busiest airport in the world. Hundreds of thousands of people visit this air show every year.
We first discovered the event a few years ago when my son Jed first started getting into aviation. Everyone told us, "You need to go to Oshkosh."
Well, they were right. If you're an aviation enthusiast, you eventually end up at Oshkosh. In fact, I would argue that it's almost the equivalent of making a holy pilgrimage to Jerusalem.
Our first trip to this aviation experience was other-worldly. It was so over-the-top, and it turned us into rabid superfans of aviation. In fact, it was SO powerful, I remember thinking, "I need to do a podcast about this. The brand culture here is so potent."
The thing about Oshkosh is that there are some very specific principles at play that are creating community and turning us plane nerds into superfans. In this podcast, I wanted to point them out to you. I show you how you can take these same principles and put them to work in your farm business, so that you create a community among your customers.
Because people come for your vegetables. They come for your meat and your flowers. But they stay for the community.
As a farm, you must learn how to build a community to achieve longevity. Oshkosh (and this podcast) will show you how. This turned into a great episode!
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Episode 203: How to Build a Glamping Enterprise on Your Farm -- Everything You Need to Know with Kasey Marshall - I mention our vacation to Canada to see the Cold Lake Air Show, and our hosts Kasey and Renaud Marshall at 350Farms! Kasey was on my podcast last year to talk about their glamping operation. If you want to learn how to set up a glamping operation, THIS IS THE PODCAST to listen to.
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
Find my marketing Facebook group for CSA farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
Are you in that stage of business where you are aggressively looking for new customers?
Here's something important for you to know: New customers need to know that your product works before they buy. They need proof.
Period.
You HAVE to have a social proof element in your marketing system somewhere in the messaging sequence. As a marketer, our job is two-fold: to increase desire and possibility and remove doubt and fear. The social proof piece is what does this second part.
In this episode, I share 10 ways you can show social proof in your marketing system. You don't need to do them all. And none of them are hard to implement, although some are more powerful than others. I want you to listen in and see if any of them are in place in your farm business. Then... your homework is to pick one or two of these social proof ideas and put them into place.
I am willing to bet good money that you will see MORE new clients when you add this piece in.
Remember, if you need help building this piece into your marketing system, you can take my testimonial project inside of Farm Marketing School. I coach you through the process of finding 5 quality testimonials and tell you where to put them in your farm sales messaging sequence.
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Episode 203: How to Build a Glamping Enterprise on Your Farm -- Everything You Need to Know with Kasey Marshall - I mention that my family is going on vacation this week to Canada, and we are glamping at Kasey's place this month! If you want to learn how to set up a glamping operation, THIS IS THE PODCAST to listen to.
Episode 151: Creative Badges for Your Product Descriptions - want some ideas for product badges to use for social proof? This is a great episode, plus I share a cheatsheet of popular badge labels you can use on the show notes page.
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
Find my marketing Facebook group for CSA farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
How much do you spend to ACQUIRE a customer?
This is a powerful question you should know the answer to.
In this episode, we dive into one of the KPI's (key performance indicators) in your farm business, namely Customer Acquisition Cost (CAC). I explore its significance in evaluating the efficiency of your marketing strategies and the overall health of your business. We'll break down the key components that contribute to CAC, including marketing and advertising expenses, salaries, commissions, and other direct costs. Then I'll walk through my CAC for both my CSA and my online store customer. This was an eye-opening process for me!
Your homework is to calcuate your CAC for your different key product streams. I'm hoping this will empower you to make data-driven decisions and enhance your marketing effectiveness!
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
Last week, I shared 3 ways to increase the average amount a customer spends in a transaction with you. One of those suggestions was to create an "order minimum."
But how do you decide what that order minimum should be?
Well... you look at the numbers. Which numbers? That's what this episode is all about. I share 5 key metrics you should review to help you figure out your order minimum, AND I share the formula to plug those numbers into.
Your homework this week is simple: calculate what your order minimum should be, and then go set it up! Test it out for 2 weeks and see what happens.
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
Find my marketing Facebook group for CSA farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
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