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By Lisa Mason Ziegler
4.9
380380 ratings
The podcast currently has 418 episodes available.
The most played episodes among Podcast App listeners.

Fall flowers deserve more attention — especially if you want rich color, useful texture, long vase life, and blooms that customers are excited to buy in September and October. In this episode, Lisa shares 13 standout flowers and foliage for the fall cutting garden, plus simple planning tips to help you time them well for next season. Mentions The Flower Farmer Club, presented by The Gardener's Workshop Baker's Dozen Fall Flowers (find them here) Florist's Knife BIG Calendar-Journal Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

This episode of Field & Garden is a replay of a recent Ask Me Anything event with guest host Ellen Frost, one of our online instructors and the owner/head designer of Local Color Flowers in Baltimore, Maryland. Ellen shares practical floral design advice for working with seasonal, locally grown flowers — including favorite foliage for September weddings, how to keep hydrangeas hydrated, reliable flowers for fall boutonnieres, ways flower farmers can practice designing with what they grow, and why fall can be a great time to connect with florists. Mentions More from Ellen: Website, Email, Instagram, FlowerMore Ellen's online courses: Preparing to Sell to Florists, Growing Your Business with Local Flower Sourcing Ellen's recommended books: Cultivated: The Elements of Floral Style by Christin Geall Color Me Floral: Stunning Monochromatic Arrangements by Kiana Underwood Life in Bloom by Graeme Corbett Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

Happy customers are one of the best marketing tools a flower business can have, but they often need a simple invitation to share their experience. In this episode, Lisa explains why reviews matter, when to ask for them, and how to make it easy for customers to help others discover your flowers. Social Media suggestion "We hope you’re loving your experience with The Gardener’s Workshop! If you have a moment, we’d be thrilled if you could share your thoughts with us in a review. Your feedback helps our community grow and lets us know what we’re doing right. Thanks for your support!" Newsletter suggestion "Your opinion matters to us! 🌿 At The Gardener’s Workshop, we strive to provide the best for our valued customers. If you’ve enjoyed our flowers, we’d love to hear your thoughts in a review. Click [here] to share your feedback and help others discover our blooms. Thank you for being a part of our journey!" In-person suggestion— have a QR code! We’re so glad you chose The Gardener’s Workshop for your flower needs! If you have a spare moment, we’d really appreciate it if you could leave us a review online. Your feedback is invaluable and helps us grow and improve. Thank you!" Mentions Preorder Lisa's Book, Growing A Beautiful Life Flower Farming School Online Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

If you are a Southerner or a Northerner, you may think the Cool Flower concept doesn't work for you. Nothing could be further from the truth! When you find your planting time sweet spot, you will be the envy of all your grower friends, and your customers will think you are nothing short of a miracle worker! As a Southerner, I spent years at the farmers market watching customers love on my sweet peas and tell me why they can't be grown here - Ha! Meanwhile, I hear from my northern flower farming friends that they have become driven to find ways to get this plant family in the ground earlier and earlier each year to reap the benefits! Cool Flowers are for everyone. Myth busted, truth unveiled! Enjoy this week's episode for my best Cool Flower tips and recommendations for Southerners and Northerners. Mentions Online Course: Cool Flowers from Seed to Harvest Request the FREE webinar: 3 Foolproof Steps to Success with Cool Flowers Lisa's Book, Cool Flowers Request the Cool Flowers video book study Lisa's Book, The Cut Flower Handbook TGW Phone App/Live Shopping Show Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

Cool-season flowers can be confusing because they don’t follow the same rules as warm-season flowers. In this episode, Lisa shares the story behind the new Cool-Season Cut-Flower Planner and explains how it can help you grow gorgeous spring blooms with more confidence. Mentions The Cool-Season Cut-Flower Planner Lisa's Book, Cool Flowers Lisa's Book, The Cut Flower Handbook BIG Calendar-Journal Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
The podcast currently has 418 episodes available.

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