Text Agony Aunt Roz with your Cutflower Questions.

Roz shares practical business insights tailored for flower farmers and small business owners, emphasizing action, profitability, and customer focus. She debunks common myths and offers actionable advice to grow a sustainable, profitable business.

Key topics

• The importance of action over perfection
• Debunking myths about flower farming and business success
• Focusing on profitability rather than turnover
• The significance of follow-up in sales and marketing
• The value of testing ideas before full implementation
• Understanding your ideal customer and niche
• The importance of email marketing and customer relationships
• Why business change and pivoting are signs of growth

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
•  Instagram: https://www.instagram.com/fieldgateflowers  
•  Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
•  Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection 

Text Agony Aunt Roz with your Cutflower Questions.

Roz shares her comprehensive flower farmer blueprint, emphasizing the importance of building a sustainable business around your passion for flowers. She discusses the three essential hats every flower farmer must wear, the significance of knowing your market, pricing with confidence, and taking consistent action to achieve success.

Key topics

• The three hats of a flower farmer: grower, florist, business owner
• The importance of building your business around your desired lifestyle
• How to identify your hero crops for maximum profitability
• Pricing strategies that reflect value, not just costs
• Effective marketing and storytelling to attract customers
• The role of systems and knowing your numbers in farm success
• Setting a focused 90-day action plan for growth
• The importance of saying no to non-essential opportunities

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
•  Instagram: https://www.instagram.com/fieldgateflowers  
•  Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
•  Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection 

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz interviews renowned florist Carol Peacock about her journey, sustainable floristry, and her experience at Sandringham.  They explore the artistry, logistics, and eco-conscious practices shaping modern floristry.

key topics

• Journey into floristry and sustainability
• The importance of local and British flowers
• Innovative floral mechanics and materials
• Sandringham floral experience and design
• Building confidence and community in floristry

Links

British School of Sustainable Floristry website

Peacock and Wild website

Follow Carol on Instagram 

Follow Roz on Instagram

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
•  Instagram: https://www.instagram.com/fieldgateflowers  
•  Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
•  Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection 

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz shares insightful lessons from her 15 years of flower farming, focusing on common mistakes that prevent farmers from earning a proper wage. Whether you're a seasoned grower or starting out, discover practical advice to turn your flower farm into a sustainable and profitable venture.

Key topics covered:

• The reality of earning from flower farming versus perceptions of success
• Why pricing is crucial and how to value your product correctly
• The importance of including your own labor costs in your pricing
• Growing the right flowers for your market and avoiding over-complication
• Diversifying income streams for stability
• The significance of marketing and telling your story effectively
• Building a business that supports the life you want, not just being busy
• Lessons learned from mistakes that many flower farmers face
• How to implement these insights for long-term success
  
  

To join our UK retreat being held on the 8th and 9th August click here.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
•  Instagram: https://www.instagram.com/fieldgateflowers  
•  Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
•  Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection 

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz Chandler speaks with Lee Connelly, the Children's Gardening Coach, about the profound impact of gardening on children and families. They explore Lee's journey from starting an allotment with his brother to becoming a prominent advocate for children's gardening. The conversation delves into the benefits of outdoor learning, the importance of connection and wellbeing, and the need for gardening to be integrated into education. Lee shares inspiring stories of how gardening has transformed lives and discusses the challenges of promoting gardening careers. The episode concludes with insights on balancing purpose and profit in the gardening industry, emphasizing the importance of creating memories through gardening.

Takeaways
Gardening is about more than just plants; it's about connection and wellbeing.
Children benefit greatly from outdoor learning and gardening experiences.
Getting children away from screens and into nature is crucial for their development.
Gardening can significantly improve communication between parents and children.
Schools have a responsibility to provide gardening opportunities for children.
Promoting gardening careers is essential for the future of the industry.
Resources and funding are major challenges for schools wanting to implement gardening programs.
Engaging children in gardening can spark lifelong passions and careers.
Creating memories through gardening can have lasting impacts on individuals.
Balancing purpose and profit is key for sustainable gardening businesses.

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
•  Instagram: https://www.instagram.com/fieldgateflowers  
•  Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
•  Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection 

Text Agony Aunt Roz with your Cutflower Questions.

In this engaging conversation, Roz Chandler speaks with Reese Follett, known for his Instagram presence as The Gardener's Adventure. They explore Reese's personal journey with gardening, how it has provided him with joy and purpose, especially during challenging times like his cancer journey. The discussion covers practical tips for beginners, the therapeutic benefits of gardening, and how to build a community through social media. Reese shares insights on what to grow, the importance of planning, and how gardening can be a rewarding experience beyond just cultivating plants.

Takeaways

• Gardening is about the process and learning, not perfection.
• Starting small with a few plants can prevent overwhelm.
• Gardening can be therapeutic and provide mental health benefits.
• Choosing what to grow based on personal preferences enhances enjoyment.
• Planning is crucial to avoid excess produce and waste.
• Gardening connects us with nature and the cycle of life.
• Social media can be a powerful tool for sharing gardening experiences.
• Engaging content should be lighthearted and relatable.
• Gardening can serve as an anchor during tough times.
• It's important to focus on the joy and satisfaction gardening brings.

You can follow Reese on Instagram here

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
•  Instagram: https://www.instagram.com/fieldgateflowers  
•  Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
•  Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection 

Text Agony Aunt Roz with your Cutflower Questions.

Explore the art of floral preservation, the emotional significance of flowers, and the journey of Made Eco from a creative experiment to a meaningful business. Nooriya shares insights on techniques, memorable projects, and the impact of flowers as emotional keepsakes.

Key topics

• The origins of Made Eco and its evolution
• The process of floral preservation and art creation
• The emotional significance of flowers and memories
• Techniques and challenges in floral preservation
• Collaborations and memorable projects

Nooriya visited Field Gate Farm last summer, leaving with a selection of our summer blooms which she preserved and transformed into the delicate and ethereal art work Held in Bloom.

You can connect with Nooriya in the following places

https://madeeco.co.uk/
https://www.instagram.com/madeecouk/

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
•  Instagram: https://www.instagram.com/fieldgateflowers  
•  Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
•  Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection 

Text Agony Aunt Roz with your Cutflower Questions.

In this engaging interview, Milli Proust shares her journey from acting to floral artistry, her passion for seed breeding, and her innovative approach to sustainable flower farming. Discover practical tips on propagation, seed saving, and designing with seasonal flowers, along with insights into her upcoming projects and books.

Takeaways

• Milli's journey from acting to floral artistry
• Seed breeding and propagation techniques
• Designing sustainable and seasonal flower borders

You can purchase Milli's book here

Follow Milli on Instagram here or view her website here

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
•  Instagram: https://www.instagram.com/fieldgateflowers  
•  Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
•  Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection 

Text Agony Aunt Roz with your Cutflower Questions.

Roz Chandler shares practical tips on the easiest plants to propagate in your first year, focusing on seed saving, division, and cuttings. Perfect for beginners looking to build confidence and success in propagation.

Takeaways:

Easy plants to propagate: Cosmos, Calendula, Cornflowers, Sweet Peas
Propagation methods: seed saving, division, cuttings
Specific plants: mint, salvia, dahlias, pelargoniums, strawberries, perennials
Propagation tips for confidence and success
Roots to Shoots course for structured learning

Join our 5 month propagation course here

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
•  Instagram: https://www.instagram.com/fieldgateflowers  
•  Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
•  Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection 

Text Agony Aunt Roz with your Cutflower Questions.

Roz Chandler demystifies propagation, emphasising its simplicity and benefits. She covers core methods like seed, cuttings, and division, highlighting practical tips on timing, light, and moisture, and encourages beginners to start propagating for cost savings, confidence, and joy.

Takeaways

• Propagation is simple and accessible to everyone.
• Timing and understanding plant needs are key.
• You don't need fancy equipment to start.
• Propagation can save money and increase joy.

To join our masterclasses at 8pm BST on the 27th and 28th April click here

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
•  Instagram: https://www.instagram.com/fieldgateflowers  
•  Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
•  Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection