Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, host Roz Chandler speaks with Grace Alexander, a gardener and seed producer. Grace shares her journey from a childhood surrounded by gardens to her career in psychology and her passion for flower growing and seed production. The conversation explores the importance of adaptability in careers, the challenges of navigating money and worth in entrepreneurship, and the significance of finding balance and setting boundaries in life. Grace also discusses her plans for organic certification and her love for growing sweet peas, emphasizing the joy and fulfillment that comes from working with nature.

takeaways

• Grace's early memories of gardening shaped her passion for flowers.
• Joing together psychology and flower farming was a significant life change for Grace.
• The importance of adaptability in careers is crucial for success.
• Finding balance and setting boundaries is essential for personal well-being.
• Sweet peas are a favorite flower for both Grace and Roz.
• Organic certification for Grace's flower farm.
• Grace's journey highlights the value of community in the gardening world.
• The conversation underscores the importance of pursuing one's passions.
• Grace believes that every experience contributes to personal growth.

You can view Grace's website here and follow her on Instagram here

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Join our 3 Masterclasses at 8pm on the 22nd, 23rd and 26th January at 8pm UK time by clicking here

In this episode of the Cut Flower Podcast, Roz discusses the journey of starting a cut flower business, emphasizing the importance of understanding one's motivations and the potential for success in this field. She addresses common misconceptions about flower farming, the significance of planning and strategy, and the challenges faced by new flower farmers, including imposter syndrome. Rosalind encourages listeners to explore their passion for flowers and consider joining her upcoming master classes for further guidance.

Takeaways

• January is a crucial month for cut flower farmers.
• Starting a flower business can be a serious and fulfilling endeavor.
• Understanding your financial needs is essential for sustainability.
• Flowers are in demand for their local, seasonal, and sustainable qualities.
• Identifying your 'why' is key to success in flower farming.
• You don't need a large space to start a flower business.
• Imposter syndrome is common among new flower farmers.
• Community and education can significantly impact success.
• Transitioning into flower farming should be methodical and intentional.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Join our 3 Masterclasses at 8pm on the 22nd, 23rd and 26th January at 8pm UK time by clicking here

In this episode of the Cut Flower Podcast, Roz discusses the healing power of gardening, particularly in relation to mental and physical health. She shares insights from her experiences and those of others who have turned to gardening during challenging times, emphasizing the therapeutic benefits of connecting with nature and the emotional significance of flowers. The episode also invites listeners to join upcoming masterclasses focused on growing cut flowers in a supportive community environment.

Takeaways

• Gardening meets us where we are, providing comfort.
• The garden encourages presence without demands.
• Growth takes time; rest is part of the process.
• Gardening is a natural form of movement.
• Flowers help process emotions quietly.
• Gardening offers a non-judgmental space.
• Healing can occur through connection with nature.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Join our 3 Masterclasses at 8pm on the 22nd, 23rd and 26th January by clicking here

In this episode of the Cut Flower Podcast, Roz discusses the importance of understanding climate zones in cut flower growing. She emphasizes that successful flower growing relies on core techniques rather than strict adherence to climate zones. Rosalind encourages listeners to observe their plants and adapt techniques to their specific conditions, rather than feeling limited by their climate. The episode also highlights the value of online master classes for growers worldwide, regardless of their location.

Takeaways

• Successful cut flower growing is built on techniques, not zones.
• Climate zones are a description, not a rule book.
• Your season will never look like mine, and that's okay.
• Observation is your superpower in gardening.
• Trust your garden and your observations over online advice.
• You do not need a UK climate to succeed with UK methods.
• Techniques create success; climate just sets the pace.
• Adapt techniques to your specific conditions for better results.
• Don't let climate zones intimidate you from starting.
• Pay constant attention to your plants and their needs.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Join our 3 Masterclasses at 8pm on the 22nd, 23rd and 26th January by clicking here

In this episode of the Cut Flower Podcast, Roz Chandler shares her journey as a flower farmer and offers valuable insights for beginners looking to start their own cut flower gardens. She emphasizes the importance of starting small, choosing the right flowers, and overcoming the fear of failure. With practical tips and encouragement, Roz aims to inspire listeners to embrace the joy of growing cut flowers and participate in her upcoming master classes.

Takeaways

• Starting a cut flower garden is accessible to everyone.
• You don't need a horticultural background to grow flowers.
• Begin with a few easy-to-grow flower varieties.
• Regular cutting encourages more blooms.
• Fear of failure often holds people back from gardening.
• Learning is a continuous process in gardening.
• Choose flowers that germinate easily and bloom for a long time.
• Sunlight and well-drained soil are essential for growth.
• Cut flowers are meant to be harvested and enjoyed.
• Join the online masterclasses for guidance and support.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Join our 3 Masterclasses at 8pm on the 22nd, 23rd and 26th January by clicking here

In this episode of the Cut Flower Podcast, Roz Chandler discusses the joys and challenges of growing your own wedding flowers. She emphasizes the personal significance of using self-grown flowers, offers practical advice on flower selection, and stresses the importance of planning and timing. The episode also highlights the upcoming free online masterclasses designed to guide listeners through the process of growing and arranging flowers for weddings.

Takeaways

• Growing your own wedding flowers can be incredibly special.
• It's important to set realistic expectations when growing flowers.
• Foliage can enhance arrangements and add texture.
• Timing is crucial for successful flower growth.
• Plan backwards from your wedding date to ensure blooms are ready.
• Harvest flowers early in the morning or late in the evening.
• Keep arrangements simple and natural for a beautiful look.
• You don't need to be a professional florist to create beautiful arrangements.
• Flowers represent months of care, intention, and love.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower podcast, host Roz Chandler speaks with Saskia Marjoram, founder of Saskia's Flower Essence. They explore the emotional significance of flowers, Saskia's journey from floristry to creating flower essences, and the profound impact these essences can have on emotional wellbeing. Saskia shares her experiences, insights on building a sustainable business, and advice for those looking to pursue unconventional paths in their careers. The conversation highlights the importance of intuition, passion, and the healing power of nature.

Takeaways

• Flowers have both economic and emotional value.
• Saskia's career has always revolved around flowers.
• Flower essences are distinct from essential oils and serve emotional needs.
• Personalized blends can address specific emotional challenges.
• Saskia emphasises the importance of intuition in her work.
• Building a business around flower essences has been rewarding.
• Trusting your instincts can lead to unexpected opportunities.
• Emotional balance can be achieved through the right flower essences.

You can visit Saskia's website here and view her Instagram here

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz Chandler discusses the significance of December in gardening, emphasizing the importance of preparation and reflection for the upcoming growing season. She shares practical tips for caring for plants, protecting wildlife, and planning for future business goals. The conversation encourages listeners to take a moment to appreciate their gardens and consider their strategies for the next year.

Key takeaways

December is a crucial month for flower growers.
It's time to plan for the next growing season.
Check on perennials and autumn plantings regularly.
Protect tender plants from winter weather.
Assess garden structure and make necessary adjustments.
Conduct a seed audit to prepare for planting.
December is a good time for bulb planting.
Support wildlife by leaving perennials standing.
Plan your business strategy for the upcoming year.
Take time to reflect on your gardening goals.

Click here to be one of the first to get the information about our 2026 Cut Flower Festival.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz Chandler discusses the journey of transitioning into flower farming. She emphasizes that this transition is a gradual process that requires careful planning, understanding financial realities, and building a brand. Rosalind shares insights on the importance of time in farming, the necessity of trial and error, and the significance of marketing and business management. She encourages aspiring flower farmers to learn from others, build their story, and create strong foundations before fully committing to the profession. The episode concludes with a reminder that transitioning is a strategic choice that allows for growth and sustainability in the flower farming journey.

Takeaways

• Transitioning into flower farming is a journey, not a leap.
• Understanding your financial needs is the first step.
• Flower farming involves more than just growing flowers.
• Building a brand takes time and effort.
• Your story is a powerful tool in marketing.
• Healthy plants and soil take time to develop.
• Trial and error is essential in finding your niche.
• Marketing is a significant part of running a flower farm.
• Community support is vital for success in farming.

To be one of the first to find out about our new Career Change course which is launching early 2026 please click here

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this conversation, Roz discusses the challenges of maintaining a cutting garden in November, emphasizing the importance of preparation for the upcoming year.

 She highlights the need for protection, planting, and overall garden maintenance during this damp and chilly month.

Takeaways

Preparation in November is crucial for next year's success.
Protecting plants is essential during colder months.
Planting in November can set the stage for spring blooms.
Garden maintenance should not be overlooked in November.
Enjoying the process can make gardening more rewarding.
Planning ahead is key to a successful cutting garden.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection