https://youtu.be/qge-cJ0Z_XU

On a sweet, 6-acre country parcel in Rochester, Minnesota, Deb Majerus and Joel MacDonald are creating a place of beauty and sanctuary, spreading joy to their community as an oasis just beyond busy roads, paving and residential developments all around. Minnesota natives who dated in high school and reunited years later, Deb and Joel grow spring perennials, peonies, and specialize in native plants for floral design and to create a more welcoming, regenerative habitat for their farm. I sat down with this engaging couple recently to hear more about their story and the path that led them to flower farming, inspired by their passion for the Slow Flowers Movement and their growing expertise in the benefits of native plants.

Meet Helen, Joel’s van from high school given to him by his grandparents, named for Grandma Helen. Deb & Joel went on some dates in this van in H.S.

At Iron Butterfly Flower Farm, native flowers and sustainable regenerative practices are at the heart of everything Deb Majerus and Joel MacDonald are doing. Their passion for the native flora and fauna of Minnesota, has prompted them to grow native flowers, grasses, trees, and shrubs to support beneficial insects with pollen and nectar, and to provide habitat and food for songbirds and pollinators.  Iron Butterly Flower Farm grows a variety of native species from early spring ephemerals to showy mid-summer blooms to late autumn sources of nectar for pollinators.

Deb Majerus

Joel MacDonald

They offer spring bouquet subscriptions, DIY wedding and event flowers, farm tours and workshops, and sell seasonally at the Rochester Farmers’ Market.

We originally met in person when Deb and Joel attended the Slow Flowers Summit in 2024, held in Banff, Alberta, Canada, and we published Deb's article, "Growing Native Plants to Combat Climate Change," in the 2024 Slow Flowers Journal – see "Native Flora" below. Read the full issue here

The three of us reunited last week in Albuquerque, where we attended the ASCFG conference. I set up a little recording studio in my hotel room and they joined me to share their story.

Joel MacDonald and Deb Majerus of Iron Butterfly Flower Farm

Find and follow Iron Butterfly Flower Farm on Instagram and Pinterest

Also, if you’re looking for ideas that might inspire you to add more workshops, check out “The Art of Seasonal Flowers,” a 10-workshop series that Iron Butterfly Flower Farm has just announced, offering many ways for their community to learn about and engage with local flowers. From sun-printed botanicals to a culinary session focused on edible flowers to hand-carved block printing inspired by the farm – these are really creative ideas packaged in a beautiful way. Plus, the series generates revenue, brings people to the farm, and deepens relationships with return customers. Check it out.

Slow Flowers WORLDWIDE Summit

Slow Flowers WORLDWIDE Summit 2026 speaker lineup

If you’re listening to this podcast on its release day – January 21st, we’re just 9 days from the Slow Flowers WORLDWIDE Summit. We are super excited to “go live” with the 10 hours of floral education starting next Friday, January 30th. We are back for Year Two and coming to you virtually to deliver inspiration and education during the two-day online conference. The program 13 speakers near and far – at an incredible rate for $289 general registration. Remember, Slow Flowers members receive $50 off their registration at $239.

All registrants with US addresses will receive a spring-flowering tree from our lead sponsor, My Patio Tree – a $199 value, which means attending the Summit practically pays for itself! One more reminder. The sessions will be available for replay for three months, through the end of April, so you can watch at your leisure and rewatch to capture all the information our instructors will share. Find all the details in our show notes or visit slowflowerssummit.com.

Click to Register and Join the Summit on Jan. 30-31

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, visit www.a-roo.com for their full selection of eco-friendly items or to start the process of developing a look that is uniquely yours.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week!

Music credits:

Drone Pine; Gaena; Wingspanby Blue Dot Sessionshttp://www.sessions.blue

Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/

In The Fieldaudionautix.com

https://youtu.be/WO7OgXBJtks?si=hA2AbAvNFiOTBN1q

According to Brooke Palmer, the ranunculus is THE iconic bloom of early springtime. A seasoned grower and owner of Jenny Creek Flowers, based outside of Ithaca, in New York’s Finger Lakes Region, Brooke grows a wide array of specialty cut flowers that she sells through her flower CSA and a seasonal U-Pick program. Students take her workshops in person, including a successful dahlia-growing course, and she sells bulbs, tubers and plants to avid gardeners. After trialing the best ways to grow ranunculus, Brooke has landed on a successful approach that tailors her methods to the grower, depending on issues like zone and geography. Last week, Brooke revealed her ranunculus-growing secrets with the Slow Flowers community during our monthly meet-up session. Today, you’re in luck, because we’re sharing the replay recording from that session. Learn Brooke’s tips and techniques for success with growing ranunculus, the gorgeous, spring-blooming flower.

Brooke Palmer of Jenny Creek Flowers

In 2024, Brooke Palmer of Jenny Creek Flowers shared her approach to growing winter tulips. We hosted her on a podcast episode after she contributed a wonderful article to the Slow Flowers Journal. This high school English teacher-turned-flower farmer is a researcher at heart. So it was no surprise when Brooke told me that she recently packaged her ranunculus-growing lessons into a new online course.

Ranunculus from Jenny Creek Flowers

Brooke narrates the romance of ranunculus this way:

You step into your garden on a cool spring morning, coffee in hand — and there they are. Ranunculus you grew yourself. Layered, ruffled, so beautiful they almost don’t seem real. You pause; everything else slipping away as you think: “I did this.” For anyone who has dreamed of growing beautiful ranunculus, Brooke wants to show you how -- with a simple, clear path.

As a ranunculus super-fan, Brooke brings more than 20 years as an educator and teacher to her work. She likes to break things down into simple, doable steps — the same way she taught students and supported teachers for two decades.

Since moving from longtime gardener to full-time flower farmer, Brooke says she learned to grow ranunculus the hard way — years of trial and error and more lost corms than she cares to admit. When things finally clicked for her, Brooke turned her insights about what worked into a clear, step-by-step path so others don’t have to figure it out alone.

Join me today and gain inspiration and confidence to plant your own beautiful ranunculus. You’ll also find a link to a free ranunculus quiz: Should you Fall-Plant Ranunculus or Wait Until Spring? We're excited to see more ranunculus arrangements out in the world and I’m just going to reiterate the wish I spoke out loud during last week’s Meet-Up session. I would LOVE to see a botanical couture look created with fresh ranunculus blooms as part of our 2026 American Flowers week floral fashion collection. Just putting it out there. If this idea appeals to you, please reach out! Can’t you just see how dreamy that would look?!

Follow Jenny Creek Flowers on Instagram and Facebook

Slow Flowers WORLDWIDE Summit is coming!

The countdown continues because our Slow Flowers WORLDWIDE Summit is coming up in less than three weeks! We are back for Year Two and coming to you virtually to deliver inspiration and education during the two-day online conference.

The program includes 10 hours of education from 13 speakers near and far – an incredible rate for $289 general registration. Remember, Slow Flowers members receive $50 off their registration at $239. All registrants with US addresses will receive a spring-flowering tree from our lead sponsor, My Patio Tree – a $199 value, which means attending the Summit practically pays for itself! Find all the details in our show notes or visit slowflowerssummit.com.

Join us at the Slow Flowers Summit

Thank you to our SPONSORS

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers' hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week!

Music credits:

Drone Pine; Gaena; A Pleasant Strikeby Blue Dot Sessionshttp://www.sessions.blue

Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/

In The Fieldaudionautix.com

https://youtu.be/0HFUC-qb-3Q?si=ftg-AyUSDwYRpKoV

Luxury floral designer Susan Chambers, owner of San Francisco-based bloominCouture. She’s a longtime Slow Flowers member whose high-end residential and corporate clients support her sustainable values, which do not compromise her design aesthetic or her approach to seasonal sourcing. Many of you first met Susan when she and her shop appeared in our 2021 book, Where We Bloom. Since opening doors of her postage-stamp-sized storefront in San Francisco’s Russian Hill neighborhood in early 2020, Susan has provided bespoke florals with an emphasis on locally-grown, foam-free designs. Later, she expanded bloominCouture to include a production and workshop space, just one door down, where a team of designers works daily to fulfill standing orders from a number of luxury retailer brands and residential clients. You’ll be inspired listening to Susan and watching her process ~ I know I was!

Susan Chambers featured in Where We Bloom

I have been saving today’s podcast to share with you since I filmed it in early October, and it feels like the first week of 2026 is an ideal time to share this beautiful dose of New Year’s design inspiration with our community.

bloominCouture's floral arrangement featuring seasonal California-grown botanicals

My guest, Susan Chambers, owns San Francisco-based bloominCouture, a jewel box of a flower and gift shop. That’s where she hosted a book-signing event for “The Flower Farmers” in early October. A highlight of this episode includes Susan’s design demonstration of a low, lush centerpiece and a conversation about her maximal approach of layering color upon color; texture upon texture. You’ll want to both listen and watch this episode – and enjoy every moment.

Local roses for Susan Chambers' design demonstration

Susan is a California native and former global fashionista who moved from couture to flowers by studying with the top master florists both in the U.S. and in London. Susan brings her vision, honed by her McQueens Flower School of London training, experiences living overseas, years working in high fashion and her passion for finding beauty in all organic materials to creating truly bespoke arrangements.

Susan is a proud member of the Slow Flowers community and committed to sustainability. The focus of bloominCouture is to combine the beauty and aesthetics of a proper European luxury florist with the relaxed elegance of California living, in the heart of San Francisco.

Find and follow Susan Chambers at bloominCouture on Instagram and Facebook

LISTEN to my past interview with Susan Chambers: March 1, 2023Episode 599: Sustainable Luxury Floral Design with Susan Chambers of San Francisco’s bloominCouture

Join Us on January 9th: Learn about RANUNCULUS!

Learn successful ranunculus-growing techniques from Brooke Palmer (Jenny Creek Flowers)

Coming up this Friday, January 9th, we’re returning to our ongoing Slow Flowers Member Meet-Ups! The timely topic of our January Meet-Up will help jump-start your early-spring floral enterprise. Brooke Palmer of Jenny Creek Flowers will present 'LET'S GROW RANUNCULUS." Brooke will share her practical tips and expert advice to help you grow beautiful ranunculus. Bring your questions!P.S., we'll have a drawing for one free spot in Brooke's upcoming course: Grow Ranunculus This Spring: A Step-by-Step Course for Stunning Blooms. Join us this Friday, January 9th (9:00 a.m. PT/Noon ET). We hope to see you there!

Click to Pre-register and Join us on January 9th (9 am PT/Noon ET)

Lowest Slow Flowers Summit Pricing Expires on January 11th

Slow Flowers WORLDWIDE Summit 2026 speaker lineup

And there are just a few more days to take advantage of our New Year-New You gift -- a special $50 Off savings when you register for the Slow Flowers WORLDWIDE Summit.

We are back for Year Two and coming to you virtually to bring you inspiration and education during the two-day online conference. The program includes 10 hours of education from 13 speakers near and far – an incredible rate for $289 general admission and $239 for Slow Flowers members. You can register for an additional $50 off – now through January 11th with the Promo Code: $50OFFWORLDWIDE

Learn from some amazing creative professionals, thought leaders, and voices of sustainability as part of the progressive Slow Flowers Community. Learn more in our show notes or visit slowflowerssummit.com.

Register NOW and save $50 for Best Ticket Pricing

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Association of Specialty Cut Flowers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge, where seasoned experts and budding enthusiasts come together to learn, share, and support one another. The ASCFG is dedicated to empowering its members with the knowledge and resources needed to thrive in the world of cut flower farming. From educational workshops and conferences to online resources and publications, they provide a wealth of information and support for all things related to growing exceptional cut flowers. Learn more about the ASCFG and how to be a part of it at www.ascfg.org!

Thank you to the Seattle Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlegrowersmarket.com.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week!

Music credits:

Drone Pine; Gaena; Cast in Wickerby Blue Dot Sessionshttp://www.sessions.blue

Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/

In The Fieldaudionautix.com

https://youtu.be/NilyUEdksYA?si=G8oSgsVXGSVQPzlz

As a special year-end episode of the Slow Flowers Podcast, you’re invited to join me today in conversation with garden tour producer Lois Moss, and my dear friend, Lorene Edwards Forkner, artist, author, and regular contributor to the Seattle Times. Together, we are planning a one-of-a-kind botanical tour in Spring 2026 – a unique Slow Flowers Experience that takes us to Holland and Belgium in April for a 7-day river boat cruise, plus several optional floral excursions and festivals.Here at Slow Flowers, we declared Floral Tourism a top insight in 2017 and in the subsequent nine years leading up to 2026, the allure of traveling and touring floral and garden destinations has been an important facet of our profession. Part education and research; part rest and retreat, when we visit botanical gardens, flower farms, and floral festivals, there’s something vital about these experiences. Tourism combined with fellow flower and garden lovers enriches our lives far beyond connecting with nature.We’re getting excited and you’re invited to join me on this special tour this coming spring. Seek new inspiration as you engage with the world and explore creative expression in 2026 – and listen on for updates because there’s new pricing just announced for the cruise portion of the tour.

Come to Holland and Belgium with Slow Flowers during tulip season!

I took my first trip to Amsterdam in 2005 when I joined a press tour for a small group of garden writers during tulip season. It was an unforgettable experience. The flowers, landscapes, and floral designs left a lasting impression on my own aesthetic and deepened my love of bulb gardening and designing with those blooms. Last year, in 2024, I returned, visiting Amsterdam during Dutch Lily Days! That journey greatly influenced my newfound love affair with lily gardening and floral design with lilies.

Lorene Edwards Forkner (left) and Debra Prinzing (right)

Imagine my delight to now be planning an intimate, customized garden and floral tour that I will co-host with Lois Moss of Tour 2 Explore More and our artist-in-residence Lorene Edwards Forkner, author of Color In and Out of the Garden. Yes, we are heading to Holland and Belgium for a very special excursion that is 100% tailored to the garden, flower, and art lover.

Ama Waterways riverboat

I’ve always wanted to take a European river cruise. Combining some of Holland's and Belgium’s most exclusive gardens and floral venues with traveling onboard an AmaWaterways ship will be truly special. Lois, Lorene, and I will take you to inspiring garden and floral destinations and cultural sights, with custom shore excursions for our group. Lois has developed and led numerous international tours and we are in great hands with Tour 2 Explore More.

Slow Flowers Experiences go to Holland and Belgium. The charming map at right was illustrated by our very own Jenny M. Diaz

Floral figures on a Bloemencorso parade float

The main tour will be April 19-29 and includes a 7-night river cruise with custom shore excursions plus 3 nights in the charming city of Utrecht. There will be an optional 2 day pre-tour for those who want to experience the famous Bloemencorso Bollenstreek flower parade on Saturday night.

And if you just want to join us for just the 7-night cruise, that option is now available.  Our group pricing is more than $1,000 lower than the regular retail price.  AmaWaterways is a fan favorite and their river cruises get rave reviews for their gourmet food and all-inclusive shore excursions

Registration for the tour and the $1000 discount is only available until January 20.  Act soon if you want to join us! Today’s episode dives deep into the destinations and details about the river cruise, the gardens, and floral excursions, and more. Lorene and I joined Lois to look at the tour route as we discuss our excitement and address some frequently-asked questions from our travelers.  

Color studies with Lorene Edwards Forkner

Thanks so much for joining me today! In addition to learning about gardens and floral design with Debra, Lorene will bring an artist's sensibility to our tour! With Lorene's personal approach to "seeing," you will explore the power of language and mark-making to enlarge your travel experience. You’ll be inspired to capture garden moments and memories with a variety of simple prompts to pique curiosity and hone observation. No previous experience necessary.

Floral performers at Bloemncorso parade

All the tour details are covered in the show notes and you can always reach out to Lois to get your questions answered. I’ve included her information in our show notes, as well as an updated link to reserve your cabin on our tour! Registration for the tour and the $1000 discount is only available until January 20.  Act soon if you want to join us!

Click here for more details

Countdown to the Slow Flowers WORLDWIDE Summit 2026

Slow Flowers WORLDWIDE Summit 2026 speaker lineup

Our New Year-New You gift to you is a special $50 Off when you register for the Slow Flowers WORLDWIDE Summit.

We are back for Year Two and coming to you virtually to bring you inspiration and education during the two-day online conference. The program includes 10 hours of education from 13 speakers near and far – an incredible rate for $289 general admission and $239 for Slow Flowers members.

You can register for an additional $50 off – now through January 11th with the Promo Code: $50OFFWORLDWIDE

Learn from some amazing creative professionals, thought leaders, and voices of sustainability as part of the progressive Slow Flowers Community.

Reserve your seat at the Summit NOW!

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, visit www.a-roo.com for their full selection of eco-friendly items or to start the process of developing a look that is uniquely yours.

Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week!

Music credits:

Drone Pine; Gaena; Bitter Bitby Blue Dot Sessionshttp://www.sessions.blue

Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/

In The Fieldaudionautix.com

https://youtu.be/VminWzvUNIk

In 2018, we named Slow Pottery one of our ten floral insights of the year, and the interest in combining locally-grown flowers with curated pottery and vase collections has only continued to gain momentum. The demand for American-made pottery first caught our attention in a 2015 New York Times article titled “The Budding Ceramics-to-Table Movement,” with the subtitle: “Why handmade ceramics are white hot.” The story noted that ” . . . the rejection of factory-produced sameness in dinnerware and vases reflects a desire to get back to something more essential.”Over the past decade, Slow Pottery has continued to be a theme of interest in the Slow Flowers movement. We hosted several of our members who make pottery or collaborate with ceramic artists in 2023, for a Slow Flowers Member Meet-Up, highlighting the importance of artisan pottery for artisan bouquets. Clearly, we LOVE this topic! And today’s guest, Michelle Hartney, owner of a Chicago-based micro flower farm and a ceramics studio, brings it all together, melding and harmonizing all of her interests and talents in an inspiring conversation that you’ll love and learn from.

Michelle Hartney of Flowers & Ceramics

This is a perfect episode to watch while you’re cozied up for the winter holiday week, because if you’re like me, you’re already beginning to fill your notebook with lists of ideas for the New Year – may you have a bit of quiet time this week to do just that, as you dream and imagine your own list of goals for 2026. Perhaps, making Slow Pottery that helps your Slow Flowers shine is on that list – for me, today’s guest is the catalyst for that exercise!

Michelle Hartney of Flowers and Ceramics in her Chicago micro farm

Michelle Hartney is an artist, activist, and flower farmer based in Chicago’s Logan Square neighborhood, where she creates handmade ceramics and grows specialty cut flowers. Her work is grounded in a deep connection to both the land and the materials she uses—everything begins with her hands in either clay or soil.

Handmade pottery by Flowers and Ceramics

Working primarily with stoneware, Michelle combines wheel-throwing and hand-building techniques to create both functional objects and sculptural works. Many of her vases are designed with specific blooms in mind, shaped to hold a particular stem or to echo the natural gesture of a plant.

Flowers and Ceramics, an urban micro farm in Chicago

After learning about the floral industry’s impact on climate change, Hartney began merging her love of flowers, art, and activism into a single practice. She grows flowers on her micro-flower farm in Chicago and hydroponically in her basement, offering flower subscriptions to her local community. Through this work, she aims to raise awareness about the flower industry’s carbon footprint, provide ethically grown flowers year-round, and spread beauty as an act of resistance and care.

Flowers and Ceramics dahlia patch

Among other influences, Michelle says her practice is deeply influenced by the Slow Flowers Movement, which resonates strongly within her own mission to connect art, ecology, and activism through the language of flowers. I’m so excited to share today’s conversation with you – as the art of growing flowers and the art of designing with flowers converge with Michelle’s hand-made vessels!

Flowers and Ceramics sidewalk flower stand

Thanks so much for joining me today! I am moved by what she writes on her website: “Each ceramic piece I create is either wheel-thrown or hand-built in a beautiful studio in Chicago. I love working with white stoneware and I'm interested in designing vases with integrated flower frogs to eliminate the need for toxic floral foam or wasteful chicken wire when creating arrangements.”

Flowers and Ceramics -- artisan flowers and artisan vesselw -- this photo says it all

Find and Follow Flowers and Ceramics on Instagram and Facebook

Follow Michelle Hartney Art on Instagram

Slow Flowers WORLDWIDE Summit news

2026 Slow Flowers WORLDWIDE Summit Speakers

Things are getting exciting as we approach 2026, when the second online edition of our Slow Flowers WORLDWIDE Summit takes place ONLINE January 30-31 – and I hope you check out the details in our show notes – or just log onto slowflowerssummit.com to register.

The reason I say things are getting exciting, is that I’ve been working closely with all of our presenters, as they prepare and film their presentations for you. From Shane Connolly and Cel Robinson in the UK to presenters across the country – all Slow Flowers members – you will gain more than 10 hours of flower growing and designing education for just $289 (and remember, Slow Flowers members always receive a discounted registration – this year, that will be $239). And hey, thanks to the $199 gift of a flowering tree, which our lead sponsor, mypatiotree.com will send you, this conference practically pays for itself. And, did I mention that we’ve partnered with Black Flower Farmers to develop the content? It’s inspiring and expansive and you can find more details and the Summit registration link below!

Slow Flowers Summit Details & Registration

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers' hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week!

Music credits:

Drone Pine; Gaena; Stanza in Fuchsia by Blue Dot Sessionshttp://www.sessions.blue

Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/

In The Fieldaudionautix.com

https://youtu.be/iDXNEEP74dg?si=95xtQpkBIExFdBQd

You may be familiar with today’s guest, Jennifer Gulizia of The Flowering Farmhouse and The Backyard Bouquet Podcast. Like many of us, Jennifer’s story began in her own garden, as her flower-growing fascination naturally melded with her professional photography career. In 2019, she and her husband, T.J., built a modern farmhouse on a 1/3-acre lot, in Oregon’s Hood River. While it was not enough space for a true flower farm, Jennifer planted almost 200 dahlias and eventually leased more land from her neighbors to expand. Join me on a visit to The Flowering Farmhouse to learn about the newest chapter of Jennifer’s story. Seven seasons in and Jennifer and T.J. have sold their modern farmhouse and purchased a 20-acre parcel outside Hood River to undertake its restoration and regeneration. At the same time, Jennifer has partnered with a documentary filmmaker and they are developing an ambitious project to document the story in a film with the working title of “Where We Bloom.” There’s a lot to learn from this educator and fellow Slow Flowers advocate!

Jennifer Gulizia of The Flowering Farmhouse

Jennifer Gulizia hosted me as a guest on The Backyard Bouquet Podcast this past May, which how we got to know one another and how I began to understand her personal journey to flowers. So a few months later, while returning home to Seattle from a weekend in Oregon, I made a detour to visit Jennifer and meet her in person. She had invited me to record an interview about the Slow Flowers Movement for her ambitious documentary film project about the restoration of The Flowering Farmhouse farm. Of course, I wanted to turn the tables on Jennifer and interview her for the Slow Flowers Podcast. Mind you, there’s little infrastructure on this land, as Jennifer, T.J., and their young daughter Olivia, are starting over and do not live on the property. We filmed on a hot, windy summer day, so you’ll hear a bit of nature in the background during my tour and our sit-down interview. I’m happy to share this two-part interview, which includes a walking tour of one flower-filled acre, just planted in 2025, and a conversation recorded under one of the few large trees on the property. Together, we discuss Jennifer’s vision and imagine the possibilities it represents.

Dahlia fields at The Flowering Farmhouse

As Jennifer writes in a blog post: In September 2024, “our family became stewards of a fallow, forgotten 20-acre field in Hood River, Oregon. This land did not look like much, but it felt like possibility. After losing the leased land we had farmed since 2019 at the end of 2023, we found ourselves starting over from scratch. Becoming caretakers of this new property was an act of hope, resilience, and trust in what could someday bloom here.”

Dahlia Tubers with Jennifer Gulizia

Jennifer Gulizia is both a flower farmer and dahlia hybridizer. She is host of The Backyard Bouquet Podcast and leads The Dahlia Patch, an online learning community for flower lovers. Through her teaching and storytelling, Jennifer helps gardeners rediscover the joy of growing with intention... where beauty, meaning, and resilience take root.

The vision for The Flowering Farmhouse

Find and follow Jennifer at these social places:Website: https://thefloweringfarmhouse.com

IG: https://www.instagram.com/thefloweringfarmhouse/ 

FB: https://www.facebook.com/thefloweringfarmhouse/ 

Podcast: https://thefloweringfarmhouse.com/the-backyard-bouquet-podcast/ 

Documentary: https://thefloweringfarmhouse.com/2024/10/28/regenerative-flower-farm-documentary/ 

Jennifer, T.J., and Olivia

"Where We Bloom" is the working title for Jennifer’s documentary. Its Mission is to show how local flowers restore land, strengthen communities, and reconnect people with the beauty of the natural world. This film follows Jennifer and her family as they rebuild a regenerative flower farm and will invite viewers to believe in the impact of growing blooms close to home.

If this story resonates with you and you'd like to support the documentary, you can make a tax-deductible donation through the film’s fiscal sponsor, the International Documentary Association (IDA).You can donate directly at: https://wherewebloom.allyrafundraising.com/ 

Slow Flowers WORLDWIDE Summit 2026

2026 Slow Flowers WORLDWIDE Summit Speakers

Things are getting exciting as we approach 2026, when the second online edition of our Slow Flowers WORLDWIDE Summit takes place ONLINE January 30-31 – and I hope you check out the details in our show notes – or just log onto slowflowerssummit.com to register.

The reason I say things are getting exciting, is that I’ve been working closely with all of our presenters, as they prepare and film their presentations for you. From Shane Connolly and Cel Robinson in the UK to presenters across the country – all Slow Flowers members – you will gain more than 10 hours of flower growing and designing education for just $289 (and remember, Slow Flowers members always receive a discounted registration – this year, that will be $239). And hey, thanks to the gift of a flowering tree, valued at $199, which our lead sponsor, mypatiotree.com will send you, this conference practically pays for itself. And, did I mention that we’ve partnered with Black Flower Farmers to develop the content? It’s inspiring and expansive and you can find all promotion details by clicking the Summit registration link.

Click to Register and Reserve Your Free Garden Tree!

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at swgm.coop.

Our next sponsor thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week!

Music credits:

Drone Pine; Gaena; Jillian Bridgesby Blue Dot Sessionshttp://www.sessions.blue

Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/

In The Fieldaudionautix.com

https://youtu.be/D6ZrP98HNEg?si=xnsb-hjNywgQYrPr

Today’s guest, Eva Eliasson, joins me from Stockholm, Sweden, where she is the chairwoman of Snittblomsodlare, the association of cut flower farmers in Sweden. We met virtually earlier this year when Eva reached out to introduce herself while on a family trip to the U.S. We scheduled time to chat further and I learned about the emerging market for locally-grown flowers in Sweden, a country with about 11 million citizens. Snittblomsodlare was formed in 2020 and has grown to include about 200 members across Sweden – representing farms in a diverse range of growing zones. I invited Snittblomsodlare to join Slow Flowers International and we’re thrilled to announce their official affiliation with the Slow Flowers Movement. I know you will enjoy our conversation as Eva and I discuss some of the same challenges and successes faced in their country and the impressive steps these growers are taking to change the floral marketplace.

Eva Eliasson of Dalblomster and Snittblomsodlare

Sweden makes global headlines today, December 10th, because it’s the anniversary of Alfred Nobel’s death. To commemorate, the award ceremony honoring Nobel laureates traditionally takes place on December 10th. While that major event celebrates recipients of the Nobel Prizes in Physics, Chemistry, Physiology or Medicine, Literature and the prize in economic sciences, today’s guest, Eva Eliasson, chairwoman of Snittblomsodlare (the Swedish cut flower farmers association), will talk with me about big news in the Slow Flowers world, and how local, seasonal, and sustainable cut flowers in Sweden are gaining attention.

More about the Swedish flower farm, dalblomster, owned by Eva Eliasson

Dahlia fields in Sweden at Eva Eliasson's farm, dalblomster

Eva is the owner of Dalblomster, a micro farm in rural Sweden, located about 500 kilometers north of Stockholm, where she lives during the offseason. She has been active in the country’s emerging cut flower growers association, which brought us together (virtually) earlier this year. Recently, Snittblomsodlare joined Slow Flowers International, our global movement, and I’ve been quite inspired by their leadership.

Last month, I presented the Slow Flowers Story at the association’s annual conference, sharing about our movement’s history over the past 15 years. I was so inspired by the questions and the comments from the attendees – I loved meeting them virtually and I know they are doing amazing things to change the landscape for local flowers in Sweden.

Above: a gallery of Eva’s design work as a farmer-florist, including the florals she designed for her daughter’s wedding here in the U.S. You’ll love her wild and beautiful aesthetic.

Follow Snittblomsodlare on Instagram

Join us at the Slow Flowers WORLDWIDE Summit!

2026 Slow Flowers WORLDWIDE Summit Speakers

The countdown continues to our 2026 Slow Flowers WORLDWIDE Summit, taking place ONLINE January 30-31 – and I hope you check out the details in our show notes – or just log onto slowflowerssummit.com to register.

And here’s some great news, our lead sponsor, MyPatioTree.com has extended their CyberWeek promotion through the end of this year. Purchase your Slow Flowers WORLDWIDE Summit ticket by December 31st and MyPatioTree.com will send you a patio-ready flowering tree (value $199) as a complimentary gift this spring.

MyPatioTree.com grows premium patio-sized ornamental trees: compact, elegant standards designed to bring beauty and structure to any small garden space. Grown on a second-generation family nursery in Oregon’s Willamette Valley, these exceptional trees are known as the “gold standard of standards,” and we know you’ll love yours. Each one ships directly from the farm so it arrives fresh to your door. After you register, you’ll receive a link in January to claim your free tree. If you’ve already purchased your ticket, you’re automatically included.

Click for Registration and Free Tree Promotion!

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Charles Little & Company for supplying our industry with some of the most beautiful and sustainably-grown design ingredients, available nationwide through their website at charleslittleandcompany.com. Based in Eugene, Oregon, the farmers at Charles Little & Company have been growing and drying flowers since 1986. New products and dried flower collections are added to their website at the first of each month. Check it out at charleslittleandcompany.com.

Thank you to the Association of Specialty Cut Flowers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge, where seasoned experts and budding enthusiasts come together to learn, share, and support one another. The ASCFG is dedicated to empowering its members with the knowledge and resources needed to thrive in the world of cut flower farming. From educational workshops and conferences to online resources and publications, they provide a wealth of information and support for all things related to growing exceptional cut flowers. Learn more about the ASCFG and how to be a part of it at www.ascfg.org!

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week!

Music credits:

Drone Pine; Gaena; Via Verreby Blue Dot Sessionshttp://www.sessions.blue

Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/

In The Fieldaudionautix.com

https://youtu.be/LBywkd_2XK8?si=ZHwpJ8cUm23yV4cS

Feathers & Flowers is a small, family-run, flower farm growing seasonal, sustainable, and local flowers in Wenatchee, Washington. The farm’s cute logo includes an illustration of a KuneKune pig, a few chickens, and of course, a vase of flowers. I recently visited Feathers & Flowers as Rachel Burgoon’s guest at the first annual grower and florist gathering for the greater Wenatchee Valley. As a natural connector, Rachel says she’s long dreamed of bringing together her region’s floral professionals – growers and florists alike. With no agenda other than an end-of-season social opportunity to “ditch the harvest buckets and clippers for an evening and celebrate a successful growing season,” the event drew nearly 40 people from more than a 50-mile radius. I made the 2-1/2-hour drive to join this welcoming event where together, we experienced a chance to unwind, talk shop, and share notes on what worked (and perhaps what didn’t) this season, and explore future collaborations for the coming year. Join me for a walking tour of Feathers & Flowers, followed by an interview with Rachel. And learn how she creates community through her flowers.

Feathers & Flowers Wenatchee

It has been great getting to know Rachel Burgoon of Feathers & Flowers, today’s guest. We first met in person when Rachel attended the 2023 Slow Flowers Summit in Bellevue, Washington, and she has been an active Slow Flowers member in the subsequent years. I love the section devoted to the Slow Flowers Movement on Feathers & Flowers’ website. It includes this statement: “Beyond the beauty, there's a story. Our flowers are grown with care, hand-picked at their peak, and arranged with a personal touch. We believe in building community through the simple joy of flowers, offering you a direct connection to the fields and the hands that nurtured them. When you choose our local blooms, you're not just buying flowers; you're supporting a dream, a passion, and a commitment to our shared home.”

Feathers & Flowers with a gorgeous dahlia in the foreground; chicken coop in the background (plus a rainbow in the sky!)

The genesis of today’s episode is deeply rooted in Rachel’s commitment to her region and her community. As you’ll hear in our conversation, I recently visited the Wenatchee Valley – located on the East Side of Washington State – via a drive made over the Cascade Mountain Range into the agricultural region known as the apple-growing capital of the U.S.  Rachel had invited me to attend the first gathering of growers and florists in the region and it was inspiring to see the energy and engagement of creatives who are focused on supporting local floral agriculture.

Rachel Burgoon, founder of Feathers & Flowers

For Rachel, her husband Theo, and their young children, raising animals as pets and growing food for their table is as important as their small business of cultivating rows and rows of specialty cut flowers. As Rachel says, “our animals bring us closer as a family and give our kids the knowledge and strength it takes to care for others.”

CSA Bouquets from Feathers & Flowers

Thanks so much for joining me today! The evening in Wenatchee introduced me to fellow flower growers both emerging and established, to some of the florists who are building their brands on floral design with locally-grown flowers, and to the potential for this area of the Pacific Northwest that’s known for tourism and destination weddings.

We were hosted by Rachel’s friend Sarah Armour of the Armour Wines Tasting Room, keeping it all local-agriculture focused. Find and follow Armour Wines Tasting Room here.

At the beginning of the evening, Karen MacPhail of Lilies of the Valley, a local nonprofit, introduced attendees to her organization’s volunteer-run initiative to repurpose wedding and event flowers to support patients and other local recipients. Find and follow Lilies of the Valley here.

Follow Feathers & Flowers on Instagram and Facebook

Cyberweek Gift with Registration : Slow Flowers Summit

Coming up soon, you are invited to join us at the 2026 Slow Flowers WORLDWIDE Summit, taking place ONLINE January 30-31. We’re continuing with CyberWeek with something extra special! Purchase your Slow Flowers WORLDWIDE Summit ticket between December 1–7, and our lead sponsor, MyPatioTree.com, will send you a patio-ready flowering tree (value $199) as a complimentary gift this spring.

MyPatioTree.com grows premium patio-sized ornamental trees: compact, elegant standards designed to bring beauty and structure to any small space. Grown on a third-generation family nursery in Oregon’s Willamette Valley, these exceptional trees are known as the “gold standard of standards,” and we know you’ll love yours. Each one ships directly from the farm so it arrives fresh to your door for an effortless, elevated outdoor experience. After you register, you’ll receive a link in January to claim your free tree. If you’ve already purchased your ticket, you’re automatically included.

Click here to register and reserve your flowering tree!

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to A-ROO Company, your one-stop shop for in-stock floral packaging. From sleeves and wraps to labels and tags, visit www.a-roo.com for their full selection of eco-friendly items or to start the process of developing a look that is uniquely yours.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week!

Music credits:

Drone Pine; Gaena; Wristwatchby Blue Dot Sessionshttp://www.sessions.blue

Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/

In The Fieldaudionautix.com

https://youtu.be/Fz6QYN9w3ik

For ten years, New York-based artist and illustrator Abbie Zabar had unique, early-morning access to the Great Hall at New York’s Metropolitan Museum of Art. With colored-pencils and a small square of paper, Abbie drew the dramatic floral arrangements on display in the Great Hall, designed by Chris Giftos, the Met’s floral master who served from 1970-2004.Now, Abbie’s tiny masterpieces are collected in a beautiful new book called BOUQUET: Floral Arrangements at the Metropolitan Museum. From holiday arrangements of magnolia leaves, red berries and flyaway branches to summertime fiestas of palm leaves, red-hot pokers, and birds of paradise; in the hands of their secret chronicler, each floral arrangement comes alive on the page, expressing all the joy of nature. Including Abbie’s own notes on the compositions of the bouquets, as well as the story of her time as the museum’s quiet observer, Bouquet is inspiration for florists, gardeners, and fans of botanical art everywhere. I visited Abbie at her New York apartment and studio a few weeks ago, and I’m delighted to share our conversation with you today.

Abbie Zabar and Debra Prinzing in Abbie's NYC apartment. Some of her original drawings appear on the shelves behind us.

Bouquet cover artwork with Abbie's charming hand-illustrated inscription

https://issuu.com/accpublishinggroup/docs/bouquet

Ten years ago, I hosted Abbie Zabar on the Slow Flowers Podcast in Episode 196 (June 3, 2015). And today, we welcome her back to the show. In that conversation, Abbie talks about her decade-long practice of observing and drawing the gorgeous flower-filled urns, in the Metropolitan Museum’s great hall. To use Amy Stewart’s description of appointing oneself an artist-in-residence, Abbie did just that, quietly observing and sketching Chris Giftos’ magnificent flower-filled urns. At first, she sat on the floor, leaning against the wall and sketching in her lap. After a museum guard tried to shoo her off because she couldn’t sit on the floor, Abbie procured a small stool and later befriended the museum guards who became her advocates and supporters, even letting her into the Metropolitan Museum before opening hours to draw without interruption. What a glorious story!

A peek outside to see Abbie's rooftop garden in the city

Enter Abbie Zabar's rooftop garden in New York

Abbie is an acclaimed artist, illustrator, and garden designer, and the author of six books. Her first book, The Potted Herb (1988), is now considered a gardening classic. She has created garden and graphic designs for numerous prestigious companies and organizations, including Bergdorf Goodman, Daniel Boulud’s restaurants, and PS 198. Her landscape collages have been represented by Allan Stone and BlumHelman, and her Flowers in the Great Hall of the Metropolitan Museum of Art series has been represented by Ursus Books & Prints and the Horticultural Society of New York.

Abbie’s artwork has been shown at the Museum of Modern Art, the Cooper-Hewitt Museum, the Parrish Museum, the International Paper Corporation, the Louvre, the Institute of Contemporary Arts (London) and the Vigeland Museum (Oslo), and is part of the permanent collections of the Mead Paper Corporation of America, the Brooklyn Museum, the Jewish Museum, the Hunt Institute for Botanical Documentation and the Smithsonian Museum. Abbie’s illustrated articles have appeared in Garden Design, Horticulture, Fine Gardening, Gourmet and The New York Times, as well as in numerous esteemed British publications. She received the 2010 Award for Best Newspaper Writing from the Garden Writers Association (now GardenComm).

Some of the drawings have been exhibited in the past, including at the Wave Hill show in 2015 that was the theme of my prior interview with Abbie. But now, just in time for gifting to yourself or your favorite flower lover, these drawings and accompanying essays are collect in a new book, aptly called BOUQUET.

Join me for a delightful conversation with Abbie, filmed in her New York apartment, where we look at the book, see some original art, and discuss this important practice of observing nature.

Details on how you can order a signed copy of BOUQUET from Abbie’s favorite neighborhood bookseller, The Corner Bookstore (1313 Madison Avenue at 93rd Street, New York). When you contact them, say you'd like to order a personally signed copy of the book!Call: 212-831-3554Email: [email protected]: cornerbookstorenyc.com

Find and follow Abbie Zabar on Instagram

Hot off the Press: Fall 2025 issue of Slow Flowers Journal

https://issuu.com/bloomimprint.com/docs/slow_flowers_journal_fall_2025_final_single

In Slow Flowers news, we’ve just published the Fall 2025 issue of Slow Flowers Journal for Harvest and Holiday season. This beautiful quarterly magazine is filled with articles and inspiration featuring our members and their creative endeavors in the world. We feature contributing designers, writers, and columnists from across the Slow Flowers World, and you’ll want to check out your free copy of the magazine (read above). I’m especially wowed by the cover artwork, a dried floral installation at Lyndhurst Mansion in New York, designed by Muriel Poure of Muriel Fleurs, who we will soon host on this podcast.

Slow Flowers Summit Cyber Monday Giveaway!

Coming up soon, you are invited to join us at the 2026 Slow Flowers WORLDWIDE Summit, taking place ONLINE January 30-31.

We’re celebrating Cyber Monday with something extra special! Purchase your Slow Flowers WORLDWIDE Summit ticket between December 1–7, and our lead sponsor, MyPatioTree.com, will send you a patio-ready flowering tree (value $199) as a complimentary gift this spring.

MyPatioTree.com grows premium patio-sized ornamental trees: compact, elegant standards designed to bring beauty and structure to any small space. Grown on a third-generation family nursery in Oregon’s Willamette Valley, these exceptional trees are known as the “gold standard of standards,” and we know you’ll love yours. Each one ships directly from the farm so it arrives fresh to your door for an effortless, elevated outdoor experience.

After you register, you’ll receive a link in January to claim your free tree. If you’ve already purchased your ticket, you’re automatically included. Trees can only be shipped to U.S. addresses.

Click to Register for the Slow Flowers WORLDWIDE Summit

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers' hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week!

Music credits:

Drone Pine; Gaena; Topslidesby Blue Dot Sessionshttp://www.sessions.blue

Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/

In The Fieldaudionautix.com

https://youtu.be/SoA1IvHkzaM?si=urT9z6upZ5F639zr

Earlier this year, at the first of April, a long-awaited hub for flowers grown in the NY-Connecticut-New Jersey tri-state region opened its doors. Unlike many of the emerging North American hubs selling local flowers, Flower Aggregate is not a collective or a cooperative. It is a privately-owned wholesale florist serving the floral trade with the distinction of local and sustainable botanicals. I met co-founders Jessica Balnaves and Annie Quick in June, when Flower Aggregate hosted a signing event for The Flower Farmers book. The event was a chance to bring together several growers who are featured in the book for a panel discussion about their floral enterprises. It was a triumph for those of us involved in the book – but also a triumph for Brooklyn florists and beyond. I recall discussions taking place as early as 2012 -- about the need for a local flower hub there, back when I first began to interview Slow Flowers-minded designers. More than a decade later, the story unfolds in today’s episode; enjoy my affirming and inspiring conversation with Jessica Balnaves.

Jessica Balnaves of The Flower Aggregate (c) Susan Sawyers

Earlier this year, we were introduced to Flower Aggregate, a new emerging hub for local flowers serving florists in Brooklyn and New York City. I first learned of Flower Aggregate from Cassie Plummer, Vermont-based grower and owner of Jig-Bee Flower Farm when she was a guest of the Slow Flowers Podcast this past February. Later, when I was brainstorming East Coast locations for The Flower Farmers’ June book tour, Katie Tolson of Seed-on-Hudson, who is featured in the book, mentioned Flower Aggregate as a possible Brooklyn location for an event.

The Flower Farmers book event at Flower Aggregate (c) Susan Sawyers; featured above, from left: Hans Li and Jennifer Kouvant of Six Dutchess Farm; Katie Tolson of Seed-on-Hudson; Eileen Tongson of Farmgal Flowers; Jessica Balnaves, Debra Prinzing, and Annie Quick

Flower Aggregate, a Brooklyn-based hub for locally grown and regional flowers

Thanks to these introductions, I connected with Jessica Balnaves to plan what was a fantastic event at Flower Aggregate, held in late June. Our schedules were too crazy to record an episode then, but I told Jessica that I’d be back in the fall, and a few weeks ago that happened when, I visited Flower Aggregate – by the way, you do not need a car to get there because the flower wholesale warehouse is just 1-1/2 blocks from an easy subway stop.

One florist's haul from a shopping trip to Flower Aggregate

There it was, November 6th and the huge, 15-by-15-foot walk-in cooler was overflowing with fresh, regional flowers – from the end-of-season dahlias to marigolds, asters, mums, lilies, strawflower, snapdragons and tons of fall foliage and grasses. This abundant, fresh inventory was a testimony to the early success of Flower Aggregate, including the important farming relationships that Jessica has built in such a short time.

Spotted at Flower Aggregate

She estimates that Flower Aggregate has sourced from nearly 100 flower farms from New England down the coast to the mid-Atlantic region. And nearly 1,000 buyers have shopped there since the April 2025 opening day.

A peek into the flower cooler (c) Susan Sawyers

Join me on a tour of Flower Aggregate, a peek inside the cooler to see what’s in stock, and a sit-down conversation with Jessica. It was inspiring and energizing to witness this huge shift in the marketplace. I was inspired by so many of the things that Jessica and I discussed – and I know you’ll gain ideas and insights from how she is able to articulate the passion and potential for bringing local flowers into one of the most competitive marketplaces for floral creatives!

Find and follow Flower Aggregate on Instagram

Enjoy this bonus interview we filmed with Eliza Kimberly of Soft World Order as she shopped the cooler at Flower Aggregate. You can follow Eliza at @softworldorder.

https://youtu.be/Uc3p3OpRcaI?si=-feygRvX10fXDwGC

Slow Flowers WORLDWIDE Summit 2026

2026 Slow Flowers WORLDWIDE Summit Speakers

In other Slow Flowers news, you are invited to join us at the 2026 Slow Flowers WORLDWIDE Summit, taking place ONLINE January 30-31. We’ve been working closely with our instructors – top floral experts in sustainable farming and floral design – to pull together the pre-recorded sessions, and I know you’ll gain both inspiration and knowledge to directly invest into your own floral enterprise. The registration is super affordable -- $289 general pricing and $50 off for Slow Flowers members. For more than 10 hours of floral education, that’s less than $30 per session. I believe this represents incredible value for you!

Click below to see the full speaker lineup, check out the schedule, and find the session descriptions. And grab your ticket!

Click to order your ticket here

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to the Association of Specialty Cut Flowers. The ASCFG is a gathering place for specialty cut flower growers of all levels of experience. It is a hub of knowledge, where seasoned experts and budding enthusiasts come together to learn, share, and support one another. The ASCFG is dedicated to empowering its members with the knowledge and resources needed to thrive in the world of cut flower farming. From educational workshops and conferences to online resources and publications, they provide a wealth of information and support for all things related to growing exceptional cut flowers. Learn more about the ASCFG and how to be a part of it at www.ascfg.org!

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at swgm.coop.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 1.5 million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you're invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I'll see you next week!

Music credits:

Drone Pine; Gaena; Allston Night Outby Blue Dot Sessionshttp://www.sessions.blue

Lovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/

In The Fieldaudionautix.com