Six Figure Flower Farming

Dahlias might be one of the most beautiful and popular flowers on your farm, but are they actually making you money? They're also one of the most labor-intensive crops to grow, and those hidden costs can quietly eat away at your profits. In this episode of the Six Figure Flower Farming Podcast, Jenny breaks down how to grow dahlias more profitably by understanding your true production costs, pricing for profit, and focusing on margins instead of just sales.

You'll learn practical ways to reduce labor costs and improve efficiency in dahlia production, from smarter planting and harvesting techniques to mechanized digging, task batching, and weed management. Because building a sustainable, profitable flower farming business isn't always about growing more flowers. Sometimes it's about getting better at growing the ones you already have.

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Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Ever spend time responding to a wedding flower inquiry, sending pricing information, or answering questions, only to have that potential customer completely ghost you? It's frustrating, especially when you're working hard to grow a profitable flower farm business. But here's the thing: You might not be losing those sales because of your prices or your flowers. You might just be responding too slowly.

In this episode of the Six Figure Flower Farming Podcast, I'm breaking down three simple steps to stop getting ghosted and book more flower sales. We'll talk about why response time matters, how to use phone calls and follow-up scripts to turn inquiries into paying customers, and how to create a simple sales process that works even when you're busy in the field. Whether you're selling wedding flowers, bulk buckets, workshops, or other farm offerings, these small changes can help you increase bookings, improve your customer experience, and grow your flower farm revenue without growing more flowers.

 

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Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

You know how to grow beautiful flowers, but do you know how to build a flower farm business that actually makes you money? Today I'm pulling back the curtain on my Six Figure Flower Farming program, why I created it, who it's for, and what it really takes to build a profitable, sustainable flower farm. We're talking about the business skills that so many flower farmers struggle with, from pricing and profit margins to marketing, sales, and creating efficient farm systems that give you your time back.

I'll walk you through what happens inside our six-week live business accelerator, the tools and resources you'll use to make better business decisions, and how to know if the program is right for you. Because the goal isn't just to grow more flowers or work harder. It's to build a flower farming business that pays you well, gives you more freedom, and supports the life you actually want to live. Enrollment closes October 22nd, 2026!

Join Six Figure Flower Farming: www.trademarkfarmer.com/enroll

Join me for a FREE live training: www.trademarkfarmer.com/training

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

You can grow gorgeous flowers, know exactly when to pinch your dahlias, and have your succession planting dialed in...and still feel completely lost when someone asks about your margins, pricing, marketing, or profit. That doesn’t mean you’re “not a business person.” Running a profitable flower farm is simply a different skill set than growing flowers, and those skills can be learned.

We’re talking about how to identify the business skill that’s actually holding your flower farm back, whether that’s profitability, pricing, marketing, sales, or efficiency, and why you don’t need to master everything at once. If you want to build a sustainable flower farm business that pays you well and gives you the freedom to keep doing the work you love, it starts with learning the right skills one step at a time.

Six Figure Flower Farming opens 10/13 - Learn more here: www.trademarkfarmer.com/enroll 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

What changes when you stop guessing at your flower farm numbers and start running your farm like a real business? In this episode, I’m talking with Six Figure Flower Farming Alumni Lydia Watson of Hen Hill Cut Flowers about how understanding her costs, profitability, and pricing gave her the confidence to raise her flower prices by 30% with zero customer pushback. After a season of overwhelm and barely keeping her head above water, Lydia is now profitable, tracking her numbers, and making decisions based on data instead of gut feelings.

We dig into the practical systems that helped her build a more sustainable flower farming business, including crop record keeping, task batching, time blocking, managing expenses, Profit First principles, focused marketing, and knowing when to outsource. Lydia’s story is proof that you don’t need acres of land to build a profitable flower farm. You need strong business foundations, clear numbers, and the confidence to step out of the role of “just a grower” and into your role as the CEO.

Find Henhill Cut Flowers Online:
Follow Lydia on Instagram: @henhillcutflowers
Check out Lydia's Website: www.henhillcutflowers.co.uk

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Feeling overwhelmed on your flower farm doesn’t always mean you need more hours in the day. Sometimes the real problem is that everything feels important. When you’re juggling harvesting, marketing, crop planning, sales, and a never-ending list of new ideas, it’s easy to stay incredibly busy without knowing if you’re actually moving your flower farm business forward.

In this episode of the Six Figure Flower Farming Podcast, we’re talking about how clarity can reduce overwhelm and help you build a more profitable, sustainable flower farm. You’ll learn why knowing your numbers matters, how to identify the three priorities that deserve your attention over the next 90 days, and why a simple, concrete plan can help you stop chasing every new crop, sales outlet, or marketing strategy. Because sometimes the answer isn’t working harder or becoming more efficient. It’s choosing better.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

What if growing fewer flowers could actually help you build a  better flower farm business? In this episode, I sit down with past Six-Figure Flower Farming student Amanda Keene of Flowers on Phoenix to talk about how she has simplified her farm, become more intentional about profitability, and built a business that fits around her family and the life she actually wants to live.

Amanda shares why she stopped trying to grow every beautiful flower she could, how looking at her numbers helped her prioritize certain crops, and the surprising marketing strategy that generated a $1,000 order shortly after she started using it.

We also talk about the efficiency changes that have saved her time, why she’s willing to buy flowers from other growers instead of doing everything herself, and what she wishes she had done differently when she first started flower farming.

If you’ve ever felt like your flower farm is taking over your life - or wondered whether doing less could actually make your business stronger - Amanda’s story is one you’ll want to hear. 

Follow Amanda Online
Instagram: @flowers_on_phoenix
Website: www.flowersonphoenix.com

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live time+ profit training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

If I could sit down with myself as a beginner flower farmer, there are a few things I’d say a whole lot sooner: learn your numbers, stop trying to be affordable to everyone, and remember that your time is not free. A sustainable flower farm business isn’t built by working harder and harder. It’s built by understanding what’s profitable, pricing intentionally, using your time wisely, and investing in the business skills that help you make better decisions.

In this episode of the Six Figure Flower Farming Podcast, I’m sharing my brutally honest advice for building a profitable flower farm, from why revenue isn’t the real score to why overwhelm doesn’t mean you’re doing it right. Most importantly, you don’t have to build the flower farm everyone else has. You’re allowed to create a profitable, sustainable business that actually supports the life you want to live.
 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

What should your flower farm’s profit margin actually be? The truth is, there isn’t one magic percentage. Profit is something you intentionally create, manage, and protect. In this episode, I break down why two flower farms with the same revenue can leave their owners with wildly different incomes, and why simply selling more flowers isn’t always the answer when your business isn’t profitable.

We’ll walk through five of the biggest flower farm profit levers: sales, pricing, product and crop mix, expenses, and efficiency. You’ll learn how to identify where the greatest opportunity exists in your farm, use your numbers to make smarter decisions, and build a more profitable, sustainable flower farming business without automatically adding more markets, more flowers, and more hours to your workload.

 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

If you’re building a flower farm for the long haul, this conversation with Karl Vahrmeyer of Green Park Nurseries is one you’ll want to hear. Karl shares what nearly 50 years of family farming has taught his family about scaling a flower farm sustainably, staying financially lean, planning years ahead, and letting customer demand pull the business forward instead of forcing growth.

We also dig into the less glamorous skills that make a growing farm actually work: delegating, hiring and retaining employees, adapting your management style, building strong business relationships, and learning from expensive mistakes without letting them derail you. If you want a profitable flower farm that can support your family, your team, and maybe even the next generation, this episode is packed with practical perspective on building a business that lasts.

Follow Karl on Instagram: @green_park_nurseries_inc

 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note