In this episode, Jenny interviews Ellen Frost of Local Color Flowers (http://www.locoflo.com/) as they discuss tips, relationship-building advice, and challenges when it comes to buying local flowers and selling to florists.  There is no doubt that the farmer-florist relationship can be challenging at times, but it can also be an incredibly rewarding experience for both if approached correctly.  

If you sell to florists, or buy local flowers - you’re gonna want to hear this episode. 

Did you enjoy this podcast?  Please leave us a review on apple or spotify!

Episode Summary: https://www.trademarkfarmer.com/all-podcast-episodes/ellen-frost-of-local-color-flowers

Follow Jenny on instagram: @trademarkfarmer 

Take a free flower farm business course: www.trademarkfarmer.com

Ellen Frost at LoCoFlo: ​​http://www.locoflo.com/

Ever wonder how many hours you spend weeding, transplanting, harvesting, washing buckets, or doing general tasks on the farm…and if it’s even contributing to your bottom line?  

In this episode I’m sitting down to analyze my employees' hours on the farm, discussing what we spend the majority of our time on, what we can get more efficient at, and what to let go of in 2025 in order to make the farm even more profitable.

By the end of this episode, you’ll have a better understanding of how to make time on your farm for the important things that move your business forward. 

Did you enjoy this podcast? Please leave us a review on apple or spotify!

Episode Summary: https://www.trademarkfarmer.com/all-podcast-episodes/how-to-get-time-back-for-money-making-tasks

Follow Jenny on instagram: @trademarkfarmer 

Take a free flower farm business course: www.trademarkfarmer.com

Do you ever feel like you just flounder your way through your growing seasons, without actionable plans or concrete numbers to shoot for in terms of your sales, or profit margins?  Or perhaps your crop plan goes out the window after several weeks of seed starting like a crazy person.  If you want to find a better way to plan out your season - this episode is for you.  

Business planning is one of the most important skills to have in order to achieve your business goals.  In this episode, Jenny will walk you through her 5 step business and crop planning process so you can have an incredible 2025. 

Did you enjoy this podcast?  Please leave us a review on apple or spotify!

Episode Summary: https://www.trademarkfarmer.com/all-podcast-episodes/5-steps-to-plan-your-best-year

Follow Jenny on instagram: @trademarkfarmer 

Take a free flower farm business course: www.trademarkfarmer.com

Curious about what flowers you’re making the most money on, and which ones the least?  Understanding your numbers is crucial for building a profitable business.  This episode delves into the 2024 numbers on Trademarks Flower Farm to give you insight into the operations of a small-scale flower farm.

In this episode, Jenny discusses the profitability of flower farming, different crops on her farm, and how they contribute to the farm’s overall profit and revenue.  She highlights the importance of tracking your numbers, understanding which crops yield the most profit and revenue, and the significance of customer demand in crop selection. 

At the end of this episode, you’ll have a whole new understanding of analyzing data to make better decisions for the profitability of your business.

Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass). 

Did you enjoy this podcast?  Please leave us a review on apple or spotify!

Episode Summary - https://www.trademarkfarmer.com/all-podcast-episodes/the-2024-numbers-are-in

Follow Jenny on instagram: @trademarkfarmer 

Take a free flower farm business course: www.trademarkfarmer.com

There are a lot of things to ask yourself to figure out if an online flower farming course is right for you.  A lot of online courses can have a big investment, and you need to make sure it’s one that’s going to pay off.  

In this episode, Jenny goes over different aspects of flower farming online courses to consider for your individual needs, and to make sure you get a return on your investment.

Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass). 

Did you enjoy this podcast?  Please leave us a review on apple or spotify!

Episode Summary - https://www.trademarkfarmer.com/all-podcast-episodes/how-to-know-if-a-flower-farming-course-is-right-for-you

Follow Jenny on instagram: @trademarkfarmer 

Take a free flower farm business course: www.trademarkfarmer.com

Are you one of those people who thinks that earning six figures from a small-scale flower farm is actually impossible?  THINK AGAIN.  

Jennifer Kouvant of Six Dutchess Farm did just that after taking the Six Figure Flower Farming workshop with me.  She said:  This was the BEST farm workshop ever!  And truly the best investment since we ended up using all of the knowledge you shared with us to get a USDA grant!!  Plus we have already exceeded our income from last year after only 6 months.  I would say the ROI was beyond what I can calculate!  So, so, so worth it.  I hope you keep offering it so other farmers can benefit as much as we did!”

In this episode I chat with Jennifer all about the skills she learned, how she implemented them, and decisions she made to triple her farm revenue and close in on that elusive 6-figure/year mark.  

Want to end up like Jennifer, or learn more about starting and building a profitable flower farm business?, Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass). 

Did you enjoy anything valuable from this podcast?  Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer 

Episode summary - https://www.trademarkfarmer.com/all-podcast-episodes/jennifer-kouvant-100k-this-year

Take a free flower farm business course: www.trademarkfarmer.com

Do you feel like you are ready to take your flower business to the next level in the next year, but aren’t exactly sure what to take action on in order to make that happen?

Or perhaps you feel like you are starting to get a little momentum, but you know you are capable of doing so much more more, but you’re just not sure what to focus on to reach your goals. 

If you want to start actually making money from your flower business and start paying yourself what you deserve, it’s time to stop overthinking, procrastinating, and doubting yourself. 

And in this episode, Jenny tells you how.  She teaches 5 steps you can take to work towards building a wildly successful flower farm business this year. 

Want to dive deeper into topics like these so you can set your farm up for success?  Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass). 

Did you enjoy this podcast?  Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer 

Take a free flower farm business course: www.trademarkfarmer.com

Episode Summary : https://www.trademarkfarmer.com/all-podcast-episodes/5-steps-to-a-wildly-profitable-business-2025 

Customers cost a lot of money and effort to get.  If that’s the case, how do you keep the customers you already have coming back for more?  And what if you want to do it all with your spouse by your side?

In this episode, Jenny interviews this Six Figure Flower Farming online course student Heather and John Durkel of Brook and Blossom Farm.  Heather and John share how they managed to achieve a 90% customer retention rate in their flower CSA program, grow their business profitably and thoughtfully, and bring John to work on the farm with Heather in the process.

Want to achieve a 90% customer retention rate like Heather and John, or learn more about building a profitable flower farm business?  Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass). 

Did you enjoy anything valuable from this podcast?  Please leave us a review on apple or spotify!

-Follow Jenny on instagram: @trademarkfarmer 

-Episode summary : https://www.trademarkfarmer.com/all-podcast-episodes/heather-durkel-brook-and-blossom

-Take a free flower farm business course: www.trademarkfarmer.com

Which is more effective now:  social media or email marketing?  

If you’ve ever heard someone say that you NEED an email list to help grow your business, but you’re doubtful about whether that’s true or not… listen up. 

In this episode I’m outlining why people say that you should have an email list, statistics about this particular marketing technique that will probably change your mind about how important it is, and I’ll be sharing how I personally use an email list in my own business. 

Want to dive deeper into topics like these so you can set your farm up for success?  Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass).  

Did you enjoy this podcast?  Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer 

Episode summary : https://www.trademarkfarmer.com/all-podcast-episodes/does-email-marketing-work-for-flower-farmers

Take a free flower farm business course: www.trademarkfarmer.com

Unsure how to market your flower business and put yourself out there (even if you are an introvert)?  If so, this episode is for you!   

In this episode, Jenny interviews six figure flower farming online course student Kate Guth of Acher n’ bliss talk about how Kate was able to book 29 weddings her FIRST YEAR, get published in a major floral magazine, AND become the preferred floral vendor for that major magazine.  

Want to end up like Kate, or learn more about starting and building a profitable flower farm business?  Register for the free marketing masterclass HERE (https://www.trademarkfarmer.com/masterclass).

Did you enjoy anything valuable from this podcast?  Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer 

Episode Summary :https://www.trademarkfarmer.com/all-podcast-episodes/kate-archer-and-bliss-floral 

Take a free flower farm business course: www.trademarkfarmer.com