If you’ve ever been curious about how agritourism and you-pick farms operate, including how to keep customers happy, stats to keep tabs on, or systems involved, this episode is for you.

In this episode, host Jenny Marks interviews Dale Wickham of Wickham farms as they dive into creating customer experience, systems, and mindset in order to grow a profitable and successful agritourism operation. 

Check out Wickham Farms: https://wickhamfarms.com

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Follow Jenny on instagram: @trademarkfarmer 

Find free flower business resources: www.trademarkfarmer.com

Ever wonder if it’s possible to start and grow a successful flower farm without taking on debt? In this episode, I’m sharing my top five tips for debt-free flower farming, based on my personal experience building a profitable business from the ground up.

I’ll walk you through:

By the end of this episode, you’ll have actionable strategies to avoid debt while building a thriving flower farm, plus the confidence to make smart financial decisions for your business.

Did you enjoy this podcast?  Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer 

Find free flower business resources: www.trademarkfarmer.com

Welcome back to the second episode in this two-part series on navigating cut flower pricing.  In the first part of the series (episode #34), we discussed:

so be sure to go back and listen to episode #34 first.

In this episode, host Jenny Marks will continue the conversation and will cover different pricing methods to consider when setting your prices, your brand positioning, and factors outside of your production that affect your flower prices.   

Did you enjoy this podcast?  Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer 

Find free flower business resources: www.trademarkfarmer.com

 Cut flower pricing can be tricky to nail just right in your business.  If you’ve ever felt confused about what you should charge, wonder why prices seem to vary SO much, or how much you should charge - this episode is for you! 

In this two-part episode series on pricing, I’ll be starting off discussing:

Part two on pricing will be published in episode #35. 

Did you enjoy this podcast?  Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer 

Find free flower business resources: www.trademarkfarmer.com

In this episode, Jenny interviews Ellen Frost of Local Color Flowers (http://www.locoflo.com/) as they discuss tips, relationship-building advice, and challenges when it comes to buying local flowers and selling to florists.  There is no doubt that the farmer-florist relationship can be challenging at times, but it can also be an incredibly rewarding experience for both if approached correctly.  

If you sell to florists, or buy local flowers - you’re gonna want to hear this episode. 

Did you enjoy this podcast?  Please leave us a review on apple or spotify!

Episode Summary: https://www.trademarkfarmer.com/all-podcast-episodes/ellen-frost-of-local-color-flowers

Follow Jenny on instagram: @trademarkfarmer 

Take a free flower farm business course: www.trademarkfarmer.com

Ellen Frost at LoCoFlo: ​​http://www.locoflo.com/

Ever wonder how many hours you spend weeding, transplanting, harvesting, washing buckets, or doing general tasks on the farm…and if it’s even contributing to your bottom line?  

In this episode I’m sitting down to analyze my employees' hours on the farm, discussing what we spend the majority of our time on, what we can get more efficient at, and what to let go of in 2025 in order to make the farm even more profitable.

By the end of this episode, you’ll have a better understanding of how to make time on your farm for the important things that move your business forward. 

Did you enjoy this podcast? Please leave us a review on apple or spotify!

Episode Summary: https://www.trademarkfarmer.com/all-podcast-episodes/how-to-get-time-back-for-money-making-tasks

Follow Jenny on instagram: @trademarkfarmer 

Take a free flower farm business course: www.trademarkfarmer.com

Do you ever feel like you just flounder your way through your growing seasons, without actionable plans or concrete numbers to shoot for in terms of your sales, or profit margins?  Or perhaps your crop plan goes out the window after several weeks of seed starting like a crazy person.  If you want to find a better way to plan out your season - this episode is for you.  

Business planning is one of the most important skills to have in order to achieve your business goals.  In this episode, Jenny will walk you through her 5 step business and crop planning process so you can have an incredible 2025. 

Did you enjoy this podcast?  Please leave us a review on apple or spotify!

Episode Summary: https://www.trademarkfarmer.com/all-podcast-episodes/5-steps-to-plan-your-best-year

Follow Jenny on instagram: @trademarkfarmer 

Take a free flower farm business course: www.trademarkfarmer.com

Curious about what flowers you’re making the most money on, and which ones the least?  Understanding your numbers is crucial for building a profitable business.  This episode delves into the 2024 numbers on Trademarks Flower Farm to give you insight into the operations of a small-scale flower farm.

In this episode, Jenny discusses the profitability of flower farming, different crops on her farm, and how they contribute to the farm’s overall profit and revenue.  She highlights the importance of tracking your numbers, understanding which crops yield the most profit and revenue, and the significance of customer demand in crop selection. 

At the end of this episode, you’ll have a whole new understanding of analyzing data to make better decisions for the profitability of your business.

Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass). 

Did you enjoy this podcast?  Please leave us a review on apple or spotify!

Episode Summary - https://www.trademarkfarmer.com/all-podcast-episodes/the-2024-numbers-are-in

Follow Jenny on instagram: @trademarkfarmer 

Take a free flower farm business course: www.trademarkfarmer.com

There are a lot of things to ask yourself to figure out if an online flower farming course is right for you.  A lot of online courses can have a big investment, and you need to make sure it’s one that’s going to pay off.  

In this episode, Jenny goes over different aspects of flower farming online courses to consider for your individual needs, and to make sure you get a return on your investment.

Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass). 

Did you enjoy this podcast?  Please leave us a review on apple or spotify!

Episode Summary - https://www.trademarkfarmer.com/all-podcast-episodes/how-to-know-if-a-flower-farming-course-is-right-for-you

Follow Jenny on instagram: @trademarkfarmer 

Take a free flower farm business course: www.trademarkfarmer.com

Are you one of those people who thinks that earning six figures from a small-scale flower farm is actually impossible?  THINK AGAIN.  

Jennifer Kouvant of Six Dutchess Farm did just that after taking the Six Figure Flower Farming workshop with me.  She said:  This was the BEST farm workshop ever!  And truly the best investment since we ended up using all of the knowledge you shared with us to get a USDA grant!!  Plus we have already exceeded our income from last year after only 6 months.  I would say the ROI was beyond what I can calculate!  So, so, so worth it.  I hope you keep offering it so other farmers can benefit as much as we did!”

In this episode I chat with Jennifer all about the skills she learned, how she implemented them, and decisions she made to triple her farm revenue and close in on that elusive 6-figure/year mark.  

Want to end up like Jennifer, or learn more about starting and building a profitable flower farm business?, Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass). 

Did you enjoy anything valuable from this podcast?  Please leave us a review on apple or spotify!

Follow Jenny on instagram: @trademarkfarmer 

Episode summary - https://www.trademarkfarmer.com/all-podcast-episodes/jennifer-kouvant-100k-this-year

Take a free flower farm business course: www.trademarkfarmer.com