On this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Diane Szukovathy, co-founder of Jello Mold Farm and a driving force behind the Seattle Wholesale Growers Market. Diane shares the story behind Floral Standards, an in-depth resource created by the co-op to help flower farmers master post-harvest handling, improve quality, and stand out in a competitive global market. With over 200 years of combined grower experience distilled into one book, this guide covers harvest stages, bunch sizes, vase life, packing, shipping, and more.

Jenny and Diane dig into why professional standards matter for small-scale growers, how collaboration can elevate the cut flower industry, and ways farmers can use this book to train teams, refine their crop mix, and extend their seasons. This conversation offers a wealth of insights for flower farmers looking to grow smarter, sell better, and keep your customers coming back.

Find Diane & Floral Standards online:
Check Diane's Farm: Jellomoldfarm.com
Purchase Diane's book, Floral Standards: swgm.coop/book

 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

 In this episode of the Six Figure Flower Farming Podcast, Jenny walks through the three core stages of a flower farming business: the Hustler Stage, the Entrepreneur Stage, and the CEO Stage. From harvesting in the dark with a headlamp to hiring your first team member, each stage comes with its own challenges, bottlenecks, and growth opportunities. You’ll learn how to recognize where you are, what’s keeping you stuck, and the next steps you can take to build a more profitable, sustainable business.

Jenny breaks it all down with real stories, practical strategies, and the kind of tough love every flower farmer needs. If you're overwhelmed, underpaid, or unsure how to grow without burning out, this episode will give you the clarity and momentum to move forward, with less guesswork and more confidence.

Join the Waitlist for the Six Figure Flower Farming Course: trademarkfarmer.com/waitlist

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

When I first started flower farming, I was squeezing it in before and after my full-time government job—waking up early, working late, and cramming weekends with harvesting, bouquet making, and markets. So if you’re currently balancing a day job while trying to build your dream flower business? I see you, and I made this episode just for you.

Today, I’m diving into six practical tips that helped me grow my farm without burning out. We’re talking about choosing sales outlets that fit your current schedule, simplifying your crop plan to save time and sanity, and using commute time for business growth. I’ll also share why scheduling time off first might be the most strategic thing you can do for your long-term success—and the surprising way outsourcing can help you grow faster, even on a budget.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

What happens when a vegetable grower discovers dahlias? For Jenny Marks of Trademarks Flower Farm, it was the beginning of an entirely new chapter—one filled with vibrant blooms, profitable systems, and a whole lot of mindset shifts. Originally aired on the Backyard Bouquet Podcast, this republished episode takes you behind the scenes of Jenny’s flower farming journey, from throwing hay bales as a kid to building a six-figure business with intention.

This conversation covers the full arc of growing a profitable flower farm—how to niche down, how to price with confidence, and how to stop undervaluing your work just because you’re new. Jenny and host Jennifer of the Flowering Farmhouse talk about choosing joy and profitability, learning to let go of control, and why growing flowers is so much more than just “playing with pretty things.” There’s also a healthy dose of tough love about grit, burnout, and the kind of resilience that only farming can teach you.

Huge thanks to Jennifer and the Backyard Bouquet Podcast for having me on as a guest and for creating such a welcoming space for real conversations about flower farming. If you haven’t listened to her show yet, it’s full of honest insights, grower spotlights, and practical tips for running a flower farm. You're going to love it!

Check out the Backyard Bouquet Podcast:
Listen to the show: Backyard Bouquet Podcast
Follow the Backyard Bouquet Podcast on Instagram: @thebackyardbouquetpodcast 
 Follow Jennifer Gulizia on Instagram: @thefloweringfarmhouse

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com ​

If you want big, healthy blooms and strong spring sales, you’ve got to start planning now!! In this episode, Jenny explains how fall planting decisions—like ordering plugs, prepping beds, and choosing the right crops—can make or break your spring success. She shares her favorite early bloomers (hello snapdragons, campanula, and ranunculus), explains the timing pitfalls that trip up even experienced growers, and offers a behind-the-scenes look at what her own planning process looks like this time of year.

Upcoming LIVE Workshop: Profitable Spring Flowers (August 12, 2025)

Ready to drastically increase your early spring profits? Join Jenny LIVE on Zoom for the Profitable Spring Flowers workshop on August 12, 2025. This training is all about mastering early spring crops—especially ranunculus—and dialing in your plug timing, tunnel techniques, and sales planning.

You’ll get a downloadable workbook with grow sheets, crop planning + more, the full recording, and the chance to ask Jenny anything during live Q&A. 

👉 Register at trademarkfarmer.com/spring before registration closes August 11!

Raising a family while growing a thriving flower farm isn’t easy—but Becky Sadlowski of Rooted Flowers proves it’s absolutely possible. In this episode, Jenny sits down with Becky to talk about her journey from selling veggies at a roadside stand to managing a full-scale cut flower business with eight high tunnels, a small team, and three young kids by her side. They dive into how she bootstrapped her farm while working full-time as a dental hygienist, and how she ultimately secured land and an FSA loan through nothing but grit and flower sales.

If you're wondering whether it's possible to balance parenting and flower farming (or if you’re trying to figure out how to involve your kids more in the business), Becky’s story is full of practical tips and mindset shifts that’ll leave you inspired and energized. Whether you're just getting started or looking to refine your systems, this conversation is a powerful reminder that success doesn't have to come at the expense of family.

Find Becky & Rooted Flowers Online:
Rooted Flowers Website
Facebook
Instagram
YouTube

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

What’s the real reason some flower farms grow faster than others? It’s not just soil, strategy, or sales... it’s support. In this episode, Jenny opens up about her biggest business regret: not building a team sooner. It wasn’t a crop failure or a bad investment that slowed her down—it was trying to do it all alone. If you've ever felt stretched too thin or stuck doing $10 tasks instead of growing a six-figure farm, this one’s for you.

Jenny breaks down the three key departments every flower farm has: Operations, Fulfillment, and Marketing & Sales, and shares how hiring strategically in these areas changed everything. From first-time hires to understanding the difference between direct and indirect revenue-generating roles, Jenny’s biggest regret might just be the key to unlocking your farm’s next level.

 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

The dreaded July flower gap... it hits just as spring blooms fade and summer crops lag behind. In this episode of the Six Figure Flower Farming Podcast, Jenny shares how she keeps flowers (and cash flow) steady during one of the trickiest stretches of the season.

From perennials like yarrow and baptisia to early successions of snapdragons and sunflowers, she breaks down the crops that reliably bridge the gap. You'll also hear how bouquet strategy shifts during this time, and why consistency matters more than perfection.

This episode is full of practical tips to keep your production, sales, and sanity on track.

 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

What if full-time farming isn't the dream—and part-time farming is actually the sweet spot? In this episode, Jenny sits down with James from Honeyed Acres, a third-of-an-acre veggie farm in upstate New York, to talk about running a profitable farm without giving up a day job. James and his partner Ariana both work full-time off-farm, yet still manage to run a wildly successful CSA and market stand. Their story proves you don’t need 40 acres and a tractor to make real income.

They dig into the realities of building a lean, profitable side-hustle farm—including smart investments, time management, and how to avoid burnout when you’re working seven days a week. Whether you're growing flowers or food, this episode is packed with insights on scaling sustainably, making smart decisions with your time and money, and defining success on your own terms.

If you're a flower farmer wondering whether full-time is the only way forward, this episode is your permission slip to build a business that works for you. Tune in to hear how part-time farming can still lead to full-time fulfillment—and why profitability doesn't always mean growing bigger.


Find James & Honeyed Acres Online:
Follow James on Instagram: @honeyed_acres

Did you enjoy this episode? Please leave us a review on Apple or Spotify!

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

Feeling overwhelmed and stretched thin in your business? You’re not alone. Whether you're harvesting at sunrise, answering emails during dinner, or scrambling to reconcile five months of bookkeeping in one night (been there), it might be time to start outsourcing. In this episode, I’m walking you through four of the most impactful areas flower farmers can delegate—so you can stop doing it all and start doing what actually grows your business.

We’ll talk through what to outsource, how to know you’re ready, and how to get past the “no one else can do it like I can” mindset (I was stuck there too). These are the actual tasks that helped me reclaim my time and breathe a little easier during the busiest seasons on the farm.

If you’re ready to focus more on big-picture goals like marketing, sales, and growing a sustainable business you actually enjoy running, this one’s for you. Press play and let’s talk about building a support system that helps you thrive—on and off the farm.

 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​