If your marketing only kicks in once flowers are blooming, it’s no wonder spring feels rushed and unpredictable! In this episode, Jenny Marks walks through how winter can become your most powerful demand-building season. By planning ahead, creating consistent touchpoints, and building anticipation before the first stem is cut, you can shorten buying decisions and head into the growing season with confidence instead of panic.

This episode is a practical roadmap for flower farmers who want sustainable farm business growth, stronger customer trust, and predictable income without scrambling mid season. Winter is where profitable flower farming really starts!

We're currently hiring for our farm team!
Apply at www.trademarksflowers.com/careers

 

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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

Most flower farmers don’t actually have a growing problem... they have a numbers problem, and in this episode Jenny breaks down why that distinction matters if you want to operate like a professional. She shares how tracking just a handful of core metrics can cut through decision fatigue, reduce anxiety, and replace emotional “vibes-based” choices with clear, grounded strategy. If numbers feel intimidating or tangled up with shame, this episode will help you reframe them for what they are: neutral data that gives you clarity and control.

You’ll hear the exact foundational numbers Jenny considers non-negotiable (revenue, expenses, and true profit), plus what to track next as your farm matures: like profitability by sales outlet, by product, and crop yields for smarter planning. By the end, you’ll have a quick 20-minute action step to look back at last season, find your baseline, and start using your numbers to make growth more predictable and less stressful.

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Get free flower business resources: www.trademarkfarmer.com/note

Nikki Bartley didn't wait for perfect land access, a perfect setup, or perfect timing. She started selling mason jar arrangements out of her front yard and built Cross Street Flower Farm into a thriving New England cut flower business by leasing seven acres on town owned farmland, then designing a business model that keeps customers coming back all season long. In this episode, we dig into how Nikki built a retail barn shop that runs like a boutique flower destination, why her CSA evolved as her grab and go sales grew, and how she uses events like tulip and dahlia cut your own to turn the farm into a place families plan their weekends around.

If you're trying to grow a sustainable flower farm business without owning land, you'll love Nikki’s practical takeaways on diversifying sales channels, building community based marketing that actually works, and setting up inventory in a way that reduces waste and increases profit.

Find Nikki Online
Website: www.crossstreetflowerfarm.com
Instagram: @crossstreetflowerfarm

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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

Most flower farmers head into a new year full of hope but without a clear plan... and that’s how burnout and unpredictable income sneak right back in!

In this episode of the Six Figure Flower Farming Podcast, Jenny Marks shares five strategic shifts to help you build a more profitable, efficient, and sustainable flower farm in 2026 - without more land, more flowers, or more chaos. This conversation is about stepping out of busywork and into clarity so your farm supports your life, not the other way around.

You’ll hear how to plan your flower farm around outcomes instead of endless tasks, choose one high-impact sales outlet to focus on, forecast crops based on real profit data, build simple systems that protect your time and margins, and create a consistent marketing and sales engine before the season starts. If you want steadier revenue, better boundaries, and a farm business that feels intentional and manageable, this episode will help you set the foundation for long-term flower farming success.
 

Listen to Episode 42: Pareto's Law

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Find free flower business resources: www.trademarkfarmer.com ​

2025 was a year that tested every part of running a flower farm business. In this episode, Jenny shares the real lessons that shaped her season, from profitable crop trials and smarter delegation to building systems that support sustainable farm business growth. She talks honestly about tracking numbers, focusing on what already works, and why leadership, marketing, and sales should never fall on one person alone.

Along the way, she reminds flower farmers why diversification, resilience, and reflection matter just as much as production, and why laughter is sometimes the only option when animals escape, gates get left open, and possums show up where they definitely should not be. This episode is a reminder to audit your year, learn from it, and move into the next season clearer, steadier, and more supported.

Get our FREE End of Year Audit Worksheet: www.trademarkfarmer.com/audit

 

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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

Flower farmers everywhere are dreaming of a calmer, more profitable season, and this episode breaks down what actually creates that kind of business. Jenny walks through the real reasons farms feel dramatic, from unpredictable profits to chaotic customers to never ending to do lists, and shares simple shifts that bring clarity, confidence, and more time back in your life. You’ll hear why knowing your numbers, choosing one clear focus, and tightening your systems can turn 2026 into your most sustainable year yet.

We also dig into crop profitability, customer education, boundary setting, SOPs, and building a farm that fits the season of life you’re in. If you’re craving a business that supports you, not the other way around, this episode will help you reset, refocus, and step into winter planning with purpose. 

Get your Free End of Year Audit Workbook: www.trademarkfarmer.com/audit
Tour our Asana Task Management System: www.trademarkfarmer.com/asanasystemtour

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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

Long days, physical work, skipped meals, mental fog… flower farming asks a lot of your body, and it is easy to hit burnout long before the season ends. In this episode of the Six Figure Flower Farming Podcast, Jenny sits down with fitness and nutrition coach for women in agriculture, Lindsey Sherman, to talk about what really happens when farming becomes your only “workout.” Together they dig into the aches, low energy, and overwhelm so many farmers face, and why strength training, mobility, and consistent meals can completely change how you feel on the farm.

Lindsey shares simple, doable strategies to build energy and resilience without adding hours to your schedule, from packing easy snacks to creating separate routines for busy and slow seasons. Jenny opens up about her own shift from constant hustle and meal skipping to short walks, meal delivery, and setting herself up for success. If you want to feel stronger, clearer headed, and able to farm for the long haul, this conversation is full of practical ideas to help you take better care of the person running the farm: you.

Follow Lindsey Online:
Website: lindseyshermanfit.com
Instagram: @lindseysherman_fitness


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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

Every season tells a story, and this episode walks flower farmers through one of the most transformative rituals of the entire year. Jenny breaks down the exact six step process she uses to evaluate her farm’s performance, uncover hidden opportunities, and reset her business for long term growth. From dreaming up revenue goals to reviewing projected versus actual numbers, this audit creates clarity and confidence while protecting your time, money, and mental health. It’s a powerful way to avoid repeating old mistakes and to build a direction that supports both your business and your lifestyle.

With real examples from Jenny’s own early years and her encouragement to dream bigger while staying grounded in data, this episode is both practical and energizing. Flower farmers who feel scattered, overwhelmed, or unsure of their next business moves will walk away with crystal clear next steps and a renewed sense of purpose.

Get Jenny's End of Year Review Process Worksheet: www.trademarkfarmer.com/audit

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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

This week on the Six Figure Flower Farming Podcast, Jenny digs into one of the easiest ways to bring in real winter income on a small scale flower farm. A well timed CSA or subscription launch can turn the slow season into your most reliable cash flow, thanks to holiday gifting, new year motivation, and customers who are desperate for something pretty to look forward to after months of gloomy weather. Jenny walks through simple subscription formats, must have clarity in your offer, smart pricing, and the kind of bonuses that make buyers say “oh yeah, I want that.” 

If you want a more profitable and less chaotic season ahead, this episode gives you a clear starting point for creating off season income that actually

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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

Holiday shoppers are overwhelmed and eager for direction, which makes this the perfect moment for flower farmers to step in with a simple gift guide that solves a real problem.

This week Jenny breaks down how a curated guide not only helps customers choose thoughtful presents, but also positions your farm as a high quality local gifting source. Even if you don't grow winter flowers, there are so many untapped opportunities to promote CSA shares, subscriptions, workshops, merch, dried flowers, farm experiences, and easy add-on ideas that increase average order value.

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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​