Most flower farmers are chasing more Instagram followers… but that’s not what actually builds a profitable, sustainable flower farm. In this episode, Jenny Marks breaks down the shift from “rented” attention on social media to owned attention through email marketing... and why your email list is one of the most valuable business assets you can build. From algorithm-proof communication to higher open rates and repeat sales, this is about creating a system that works even when social media doesn’t.

If you’ve been stuck in “hope marketing” or struggling to turn followers into paying customers, this episode shows you how to build real relationships that drive consistent flower sales and long-term growth.

 

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Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Hiring on a flower farm can feel like a breaking point… but it’s usually a growth signal! If you’ve been stretched thin, stuck doing everything yourself, or watching quality slowly slip while demand keeps rising, this episode walks through exactly when it’s time to hire and how to do it in a way that actually grows your flower farm business. 

Clear roles, simple SOPs, and intentional onboarding turn chaos into consistency, so your farm can run without everything depending on you. This episode digs into building a strong team culture, giving employees ownership, and why even great hires won’t fix broken systems. If you want a more profitable, sustainable flower farm without burning out, stable hiring procedures is the foundation you need.

 

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Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

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Find free flower business resources: www.trademarkfarmer.com/note

If you’ve ever assumed wholesale only works for big farms, this episode might change your mind. Jenny sits down with Sarah from Eda Creek Farm, who’s running a highly efficient, mostly wholesale business on just half an acre. From selling through a flower market collective to building strong florist relationships, this conversation pulls back the curtain on what’s actually possible when you focus on quality, consistency, and smart crop strategy.  

Find Sarah Online:
Follow Sarah on Instagram: @edacreekfarm
Check out her Website: www.edacreekfarm.com

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

If bouquet making is eating up your entire day... it’s a systems problem. Jenny walks through how simplifying your mixed bouquet recipes can dramatically increase efficiency, reduce decision fatigue, and boost profit margins without growing a single extra stem. Instead of cramming in every flower on the farm, she shares why 3 to 5 ingredient recipes, batch harvesting, and repeatable systems are the key to faster production and more consistent, sellable bouquets for farmers markets and retail.

This episode breaks down practical flower farming strategies like building bouquets assembly line style, harvesting with intention, and factoring labor into your pricing so your time actually pays you back. The big takeaway is simple: structure creates speed, and speed protects your profit. If you’re ready to streamline your bouquet production and build a more sustainable, profitable flower farm business, this one will change how you approach your entire workflow.
 

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Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

If you’ve ever caught yourself thinking “I can’t charge those prices because of where I live,” this episode is here to gently call you out. Profitability in flower farming has a lot less to do with your zip code and a lot more to do with your process, your systems, and your ability to match real demand in your area. High prices don’t equal high profit, especially when bigger markets come with bigger expenses. In smaller towns or lower income areas, lower overhead can actually give you a real advantage if you understand your costs and price with intention.  

This episode walks through practical ways to build a profitable flower farm business right where you are, from a la carte weddings to farmers markets to becoming the go to flower source in your community. You’ll also learn how to use a simple SWOT analysis to identify opportunities, avoid common traps like underpricing, and make clearer decisions that actually move your business forward.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Pricing can feel like a constant thorn in your side, especially when you love flowers more than spreadsheets. In this episode, Jenny sits down with Flower Math expert Alison Ellis to talk about the pricing mistakes that quietly eat away at profit, from overstuffing bouquets to undercharging for labor, design time, and the real cost of running a flower business. This conversation is a grounded look at flower farming profitability, with practical insight for farmer florists, market growers, and anyone trying to build a more sustainable farm business.

Find Alison Online:
Check out her Website: www.realflowerbusiness.com
Follow her on Instagram: @realflowerbusiness 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Most flower farmers didn't start growing flowers because they love spreadsheets or financial reports. But avoiding your numbers makes running a profitable flower farm much harder than it needs to be. In this episode, Jenny breaks down the simplest way to understand your farm finances without becoming an accountant. At its core, farm accounting is just three things: revenue, expenses, and profit. When you clearly track money coming in and money going out, you gain the clarity needed to make smarter decisions and build a sustainable flower farming business.

The goal isn't perfection, it's awareness. Because when you understand what your farm is actually earning and spending, you can confidently move toward sustainable farm growth, better profitability, and smarter decisions for your flower farming business.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Feeling overwhelmed on your flower farm doesn’t mean you’re doing something wrong. Most flower farmers are simply trying to fix too many things at once. In this episode, Jenny introduces the powerful Theory of Constraints and explains how sustainable flower farm growth comes from identifying the single bottleneck holding your business back. When you focus on the one skill or system that truly limits your progress, everything else becomes easier and momentum finally starts to build.

Whether your farm struggles with demand, production, or profitability, learning to identify and solve your current constraint can transform how you prioritize your time, reduce overwhelm, and help you grow a more profitable and sustainable flower farming business.

 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Marketing is a whole different game when you are trying to reach the people who live five minutes down the road, not five states away. In this episode, Jenny sits down with local marketing coach Leslie Presnall to talk about how to market a local cut flower farm without getting trapped in the social media popularity contest.

You will hear practical, doable strategies to become the go to flower person in your city, from weaving your location into everything you post, to using old school local marketing like community boards, flyers, business cards, collaborations, and pitching local media. If you want sustainable farm business growth, clearer messaging, and a marketing plan you will actually stick to, this episode is a must listen.

Follow Leslie Online
Find Leslie on Instagram: @lesliepresnall
Check out Leslie's website: www.lesliepresnall.com

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

What if marketing your flower farm didn’t mean more posts, more ads, or more complicated funnels… but simply showing up in the right place at the right time? In this episode of the Six Figure Flower Farming Podcast, Jenny Marks shares real-world flower farm marketing stories that worked. Think: selling out Valentine’s bouquets at a packed local bar, quietly flower bombing a city park and landing on the news, partnering with wineries to capture ready-to-buy customers, becoming “the flower person” in a small rural town, and creating a photo-worthy flower wall that turned customers into marketers. These are hyper-local, human, simple strategies that led to real sales and sustainable farm business growth.

If you’ve ever felt overwhelmed by marketing your flower farm, this episode will shift how you think about it. Understanding your ideal flower customer, your community, and designing moments people want to talk about. You’ll walk away with tangible ideas to test in your own market, plus a fresh perspective on building a profitable flower farm without relying on constant social media posting.

 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note ​