2025 was a year that tested every part of running a flower farm business. In this episode, Jenny shares the real lessons that shaped her season, from profitable crop trials and smarter delegation to building systems that support sustainable farm business growth. She talks honestly about tracking numbers, focusing on what already works, and why leadership, marketing, and sales should never fall on one person alone.

Along the way, she reminds flower farmers why diversification, resilience, and reflection matter just as much as production, and why laughter is sometimes the only option when animals escape, gates get left open, and possums show up where they definitely should not be. This episode is a reminder to audit your year, learn from it, and move into the next season clearer, steadier, and more supported.

Get our FREE End of Year Audit Worksheet: www.trademarkfarmer.com/audit

 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​