In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome copywriter Kelli Jasper to discuss email marketing for flower farmers. They explore how to craft authentic welcome emails and nurture sequences that build genuine connections with subscribers. Kelly shares tips on storytelling, overcoming writing fears, and using personal anecdotes to engage audiences. The conversation covers balancing professionalism with authenticity, using tools like AI and emojis, and the importance of consistency over perfection. The episode offers practical advice and encouragement for flower farmers aiming to grow their businesses through meaningful, relatable email communication.

Kelli Jasper

Click here to learn more about this weeks sponsor: Homegrown Reach

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Lyndsay @wildroot_flowerco

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome copywriter Kelli Jasper to discuss email marketing for flower farmers. They explore how to craft authentic welcome emails and nurture sequences that build genuine connections with subscribers. Kelly shares tips on storytelling, overcoming writing fears, and using personal anecdotes to engage audiences. The conversation covers balancing professionalism with authenticity, using tools like AI and emojis, and the importance of consistency over perfection. The episode offers practical advice and encouragement for flower farmers aiming to grow their businesses through meaningful, relatable email communication.

Kelli Jasper

Click here to learn more about this weeks sponsor: Vitalize Seed

Learn more about DirtCon and join the email list for all the updates.

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
2. Leave us a rating and review on Apple Podcasts!

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

In this episode of "The Uncut with Lyndsay and Shannon," flower farmers Lindsay and Shannon share an honest, unscripted chat about the highs and lows of running their flower business during the Christmas season. They discuss the dynamics of recent wreath workshops, customer interactions, pricing challenges, and the emotional toll of farm life. The duo also reflects on holiday pressures, the realities of hosting open houses, and the importance of community, consistency, and finding joy amidst the busy season—all with warmth, humor, and practical advice for fellow farmers and listeners.

Learn more about this episodes sponsor Homegrown Reach

Learn more about DirtCon and join the email list for all the updates.

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
2. Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

In this podcast episode, Lyndsay and Shannon both experienced flower farmers—share their favorite products and tools that make farm life easier and more enjoyable. With a friendly, relatable tone, they discuss essential items like durable boots, cozy workwear, efficient tools, snacks, and home comforts. The episode is packed with practical tips, honest reviews, and personal stories, offering inspiration and actionable recommendations for fellow farmers and anyone seeking to improve their daily routines. They also announce a listener giveaway and express gratitude for their supportive community.

Shannon’s Favorite Things

Dazzle Dry

Moccamaster Technivorm

Power Banks

Ryobi 1 - glue gun, drill, small shop vac, blower

Vaccum Seeder- Martins Produce Supplies

Carhartt Rugged Flex® Relaxed Fit Flannel Fleece Lined Hooded Shirt Jac

UGG Sheets

Chrysal bucket solution

Bogg Bag

Lesser Evil Popcorn + Crisp Apple Olipop

Lyndsay's Favorite Things

Blundstone Chelsea Boots

Eddie Bauer First Ascent Guide Pro Lined Pants

Ariat Boot Jack

Hot Hands Brand Toe Warmers

Sumi Soaker (Modern Grower)

Abaco Sunglasses

Sickle

Force of Nature Cleaning Products 

Re-Lyte Hydration

Bombas Gripper Slippers

Learn more about DirtCon and join the email list for all the updates.

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
2. Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share an unfiltered, lighthearted chat about life on their farms. They discuss hydration habits, the latest water bottle trends, and the challenges of running wreath workshops—like bow-making fatigue, workshop logistics, and customer building. They swap tips for improving the workshop experience, reflect on the slow process of growing their businesses, and touch on social media security. Their candid conversation offers relatable insights and encouragement for fellow flower farmers and small business owners.

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
2. Leave us a rating and review on Apple Podcasts!

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

In this episode of "The Dirt on Flowers," Lyndsay and Shannon discuss the vital role of planning and self-care in building a profitable, sustainable flower farm. Drawing from their own experiences, they highlight how having a clear business plan prevents burnout, overcommitting, and financial losses. They share practical strategies for pricing, production, and work-life balance, and emphasize the benefits of attending Dirt Con for actionable tools and community support. The hosts encourage listeners to invest in planning and self-care to create a thriving business and a fulfilling life beyond the farm.

Learn more about DirtCon and join the email list for all the updates.

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
2. Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share candid stories from their farms, including a rare white squirrel sighting and Thanksgiving traditions. They discuss the challenges of holiday workshop scheduling, creative ways to simplify events, and trends in early holiday flower sales. Shannon announces Bloom Hill Farm’s fall dahlia tuber sale, while Lyndsay celebrates her flower stand’s rapid growth. They offer practical business tips, highlight a marketing sponsor, and share heartfelt listener success stories, all while reflecting on the joys and realities of flower farming during the busy holiday season.

Homegrown Reach: Website, and Instagram

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Lyndsay @wildroot_flowerco

In this episode, Lyndsay and Shannon talk with Emily and Nathan from Confluence Farms and Small Scale Rebellion about the realities of building a profitable small-scale farm. Emily and Nathan share their journey from hobby gardeners to full-time farmers, discuss their innovative “farm hub” model, and explain how they use online sales and local collaborations to sustain their business. The conversation offers honest insights on financial planning, scaling sustainably, and the importance of focusing on profitability and adaptability in small-scale farming.

Learn about Small Scale Rebellion: Website, Instagram, and Facebook

Learn more about DirtCon and join the email list for all the updates.

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
2. Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

In this episode of "The Uncut with Lyndsay and Shannon," the flower-farming duo candidly discuss the hectic pre-season on their farms, focusing on wreath making, labor challenges, and cost analysis. They share personal stories about managing stress, using marketing tools, and balancing wholesale versus retail sales. The episode also highlights their community-building efforts, like Marigold Mixers, and upcoming events. With humor and honesty, Lyndsay and Shannon offer practical advice and real-life insights for fellow flower farmers and small business owners navigating the busy holiday season.

Learn more about Vitalize Seed Company: Website, Instagram, Facebook and TikTok

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
2. Leave us a rating and review on Apple Podcasts!

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

In this episode, Lyndsay and Shannon share candid, practical advice on managing farm finances and record-keeping without overwhelm. Drawing from their own six-figure flower farming experiences, they discuss simplifying bookkeeping, tracking key business metrics, and building sustainable habits. Emphasizing the power of starting simple and celebrating wins, they encourage listeners to use financial data as a tool for smarter decisions and personal fulfillment. The episode offers actionable tips, relatable stories, and an invitation to join their supportive community for deeper learning and growth.

Episode referenced in this weeks episode

Learn more about DirtCon and join the email list for all the updates.

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
2. Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

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Lyndsay @wildroot_flowerco