In this episode, Lyndsay and Shannon welcome back Jenny Marks, a small-scale flower farmer from New York, to discuss "farming smarter, not harder." Jenny shares her journey of refining her business model to enhance profitability by streamlining offerings and implementing effective systems. Overwhelmed by managing a diverse array of flowers and multiple sales outlets, Jenny emphasizes the importance of financial analysis and removing emotion from business decisions. She discusses the significance of work-life balance, structured task management, and the value of customer connection. The episode encourages farmers to evaluate their practices, focusing on profitability and personal fulfillment.

Jenny Marks: Trademarks Flower Farm, Instagram and Facebook

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