Lyndsay and Shannon discuss marketing strategies for small businesses with Channing Muller, an award-winning marketing consultant and founder of DCM Communications. They explore the importance of keeping marketing efforts fresh and consistent without feeling overwhelmed. Channing shares insights on differentiating marketing from advertising, identifying ideal clients, and choosing the right social media platforms. The episode aims to equip small business owners, particularly in the farming and floral sectors, with actionable strategies to enhance their marketing efforts and drive sales.

Learn more about our guest Channing Muller by visiting her Instagram , Website and Facebook

If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.com and use code DIRTONFLOWERS for 20% off all roses now through 12/31/25.

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm