Six Figure Flower Farming

If you’ve ever caught yourself thinking “I can’t charge those prices because of where I live,” this episode is here to gently call you out. Profitability in flower farming has a lot less to do with your zip code and a lot more to do with your process, your systems, and your ability to match real demand in your area. High prices don’t equal high profit, especially when bigger markets come with bigger expenses. In smaller towns or lower income areas, lower overhead can actually give you a real advantage if you understand your costs and price with intention.  

This episode walks through practical ways to build a profitable flower farm business right where you are, from a la carte weddings to farmers markets to becoming the go to flower source in your community. You’ll also learn how to use a simple SWOT analysis to identify opportunities, avoid common traps like underpricing, and make clearer decisions that actually move your business forward.

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Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Pricing can feel like a constant thorn in your side, especially when you love flowers more than spreadsheets. In this episode, Jenny sits down with Flower Math expert Alison Ellis to talk about the pricing mistakes that quietly eat away at profit, from overstuffing bouquets to undercharging for labor, design time, and the real cost of running a flower business. This conversation is a grounded look at flower farming profitability, with practical insight for farmer florists, market growers, and anyone trying to build a more sustainable farm business.

Find Alison Online:
Check out her Website: www.realflowerbusiness.com
Follow her on Instagram: @realflowerbusiness 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Most flower farmers didn't start growing flowers because they love spreadsheets or financial reports. But avoiding your numbers makes running a profitable flower farm much harder than it needs to be. In this episode, Jenny breaks down the simplest way to understand your farm finances without becoming an accountant. At its core, farm accounting is just three things: revenue, expenses, and profit. When you clearly track money coming in and money going out, you gain the clarity needed to make smarter decisions and build a sustainable flower farming business.

The goal isn't perfection, it's awareness. Because when you understand what your farm is actually earning and spending, you can confidently move toward sustainable farm growth, better profitability, and smarter decisions for your flower farming business.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Feeling overwhelmed on your flower farm doesn’t mean you’re doing something wrong. Most flower farmers are simply trying to fix too many things at once. In this episode, Jenny introduces the powerful Theory of Constraints and explains how sustainable flower farm growth comes from identifying the single bottleneck holding your business back. When you focus on the one skill or system that truly limits your progress, everything else becomes easier and momentum finally starts to build.

Whether your farm struggles with demand, production, or profitability, learning to identify and solve your current constraint can transform how you prioritize your time, reduce overwhelm, and help you grow a more profitable and sustainable flower farming business.

 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Marketing is a whole different game when you are trying to reach the people who live five minutes down the road, not five states away. In this episode, Jenny sits down with local marketing coach Leslie Presnall to talk about how to market a local cut flower farm without getting trapped in the social media popularity contest.

You will hear practical, doable strategies to become the go to flower person in your city, from weaving your location into everything you post, to using old school local marketing like community boards, flyers, business cards, collaborations, and pitching local media. If you want sustainable farm business growth, clearer messaging, and a marketing plan you will actually stick to, this episode is a must listen.

Follow Leslie Online
Find Leslie on Instagram: @lesliepresnall
Check out Leslie's website: www.lesliepresnall.com

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

What if marketing your flower farm didn’t mean more posts, more ads, or more complicated funnels… but simply showing up in the right place at the right time? In this episode of the Six Figure Flower Farming Podcast, Jenny Marks shares real-world flower farm marketing stories that worked. Think: selling out Valentine’s bouquets at a packed local bar, quietly flower bombing a city park and landing on the news, partnering with wineries to capture ready-to-buy customers, becoming “the flower person” in a small rural town, and creating a photo-worthy flower wall that turned customers into marketers. These are hyper-local, human, simple strategies that led to real sales and sustainable farm business growth.

If you’ve ever felt overwhelmed by marketing your flower farm, this episode will shift how you think about it. Understanding your ideal flower customer, your community, and designing moments people want to talk about. You’ll walk away with tangible ideas to test in your own market, plus a fresh perspective on building a profitable flower farm without relying on constant social media posting.

 

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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note ​

Dahlia tuber sales can look like easy off-season income until you are staring at piles of tubers, shipping chaos, and spreadsheets everywhere. In this episode of the Six Figure Flower Farming Podcast, Jenny breaks down why tuber sales only become profitable when you treat them like a real product with clear margins, systems, and boundaries. She walks through how to decide if dahlia tuber sales even make sense for your farm, how to price with labor and shipping fully accounted for, and why cash flow is only helpful if it is not quietly draining your time and energy.

From inventory tracking to batching shipments and setting up an efficient packing flow, this episode focuses on making dahlia tuber sales sustainable, efficient, and supportive of long term flower farm profitability rather than something that runs you into the ground.

Join me at the Profitable Dahlia Summit March 3rd & 4th, 2026: Register HERE

Find high quality dahlia tubers starting Tuesday March 24th, 2026: www.trademarksflowers.com

Mentioned Episodes:

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

 Most flower farmers know how to grow beautiful bouquets but where things fall apart is pricing them in a way that actually supports a profitable, sustainable farm business. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks walks through why “fair” pricing and competitor comparison often lead to undercharging, and why confidence in pricing comes from data, not gut feelings. She breaks down the real costs bouquet pricing must cover, including production, labor, overhead, and profit, and explains why separating emotion from math is essential if you want long term financial security on your flower farm.

This episode is all about giving flower farmers a clear framework and a simple starting action step to price bouquets for profit without burning out or racing to the bottom.

Mentioned Episodes:
Ep 34 - Navigating Cut Flower Pricing 
Ep 35 - Navigating Cut Flower Pricing (pt 2)
EP 75 - Live Q&A: Pricing Stems, CSA Growth, and Simple Marketing
Ep 11 -  Three Pricing Strategies to Boost Your Summer Revenue Now

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

In this episode of the Six Figure Flower Farming podcast, Jenny Marks chats with Christine Covino of Wild Iris Flower Farm about what it really looks like to build a profitable, sustainable flower farming business on a small scale. Christine shares how she refined her sales channels over time, pulled back from the parts of the business that were draining, and focused on the outlets that feel both efficient and joyful, especially farmers markets, CSAs, and hands-on workshops. You'll hear practical insight on simplifying crop choices, tightening bouquet recipes, and using systems to save real hours every week.

If you are balancing family life, limited work hours, and the desire to grow without burning out, this episode will help you think clearly about what is worth keeping, what is worth changing, and how small process upgrades can have a big impact.

Follow Christine Online:
Check out her website: www.wildirisflowerfarm.com
Follow her on Instagram: @wildirisflowertruck

Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Get free flower business resources: www.trademarkfarmer.com/note

If you feel stuck trying to sell flowers everywhere and to everyone, this episode brings clarity fast. Jenny Marks breaks down why most flower farmers do not have a marketing problem... they have a niche problem! She walks through how to define your niche as a practical business model, not a vibe, by aligning what you grow, how you sell, and who you serve with real market demand, profitability, and the lifestyle you actually want as a farmer.

This conversation covers using a simple SWOT analysis to uncover opportunities in your local flower market, choosing customers you enjoy and who are willing to pay, and designing a farm business that protects your energy and boundaries. You will learn how to test a niche without locking yourself into it forever, simplify operations, and build a more sustainable, profitable flower farm that gets easier to market and easier to run as you grow.

 Get the Find Your Niche worksheet: www.trademarkfarmer.com/niche

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note ​