Six Figure Flower Farming

By Jenny Marks

Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.... more

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190190 ratings

FAQs about Six Figure Flower Farming:

How many episodes does Six Figure Flower Farming have?

The podcast currently has 120 episodes available.

Best of Six Figure Flower Farming

The most played episodes among Podcast App listeners.

Number 1: 117: Scaling A Flower Farm To New Heights With Karl Of Green Park Nurseries
If you’re building a flower farm for the long haul, this conversation with Karl Vahrmeyer of Green Park Nurseries is one you’ll want to hear. Karl shares what nearly 50 years of family farming has taught his family about scaling a flower farm sustainably, staying financially lean, planning years ahead, and letting customer demand pull the business forward instead of forcing growth. We also dig into the less glamorous skills that make a growing farm actually work: delegating, hiring and retaining employees, adapting your management style, building strong business relationships, and learning from expensive mistakes without letting them derail you. If you want a profitable flower farm that can support your family, your team, and maybe even the next generation, this episode is packed with practical perspective on building a business that lasts. Follow Karl on Instagram: @green_park_nurseries_inc Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
August 31, 20261h 8min
Number 2: 116: Why Your Marketing Isn't Working And What To Do Instead
If your flower farm marketing isn’t bringing in sales, the problem might not be your Instagram reach, your local market, or even your competition. It might be much simpler: people don’t actually know what you sell. Whether you’re trying to book more weddings, sell flower subscriptions, move more farmers market bouquets, attract wholesale florists, or fill workshops, your marketing needs to make your offer crystal clear within seconds. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks breaks down three questions every flower farmer should ask: What do I sell? How do customers buy it? Why should they choose me? You’ll learn how to audit your flower farm website and social media, remove friction from the buying process, use photos and testimonials as social proof, and focus your marketing on the products you actually want to sell. Because clear marketing beats clever marketing every single time. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note\
August 24, 202627min
Number 3: 115: 5 Ways To Increase Your Flower Farm Revenue This Month Without Doing More
Growing more flowers is not always the fastest path to more revenue. In this episode, Jenny breaks down how flower farmers can increase their average order value by making more thoughtful offers to customers who are already ready to buy. A simple upsell, a well-designed bundle, or a larger purchase option can add meaningful revenue without adding more beds, more markets, or more hours to your week. You’ll learn practical ways to pair bouquets with greenery, vases, gift wrap, or other local products, plus how quantity pricing can increase total profit when you know your costs. Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
August 17, 202623min
Number 4: 118: The Truth About Profit Margins On A Small Flower Farm
What should your flower farm’s profit margin actually be? The truth is, there isn’t one magic percentage. Profit is something you intentionally create, manage, and protect. In this episode, I break down why two flower farms with the same revenue can leave their owners with wildly different incomes, and why simply selling more flowers isn’t always the answer when your business isn’t profitable. We’ll walk through five of the biggest flower farm profit levers: sales, pricing, product and crop mix, expenses, and efficiency. You’ll learn how to identify where the greatest opportunity exists in your farm, use your numbers to make smarter decisions, and build a more profitable, sustainable flower farming business without automatically adding more markets, more flowers, and more hours to your workload. Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
September 07, 202629min
Number 5: 119: Brutally Honest Advice To My Beginner Flower Farming Self
If I could sit down with myself as a beginner flower farmer, there are a few things I’d say a whole lot sooner: learn your numbers, stop trying to be affordable to everyone, and remember that your time is not free. A sustainable flower farm business isn’t built by working harder and harder. It’s built by understanding what’s profitable, pricing intentionally, using your time wisely, and investing in the business skills that help you make better decisions. In this episode of the Six Figure Flower Farming Podcast, I’m sharing my brutally honest advice for building a profitable flower farm, from why revenue isn’t the real score to why overwhelm doesn’t mean you’re doing it right. Most importantly, you don’t have to build the flower farm everyone else has. You’re allowed to create a profitable, sustainable business that actually supports the life you want to live. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
September 14, 202623min