Six Figure Flower Farming

Today on the Six Figure Flower Farming Podcast we are joined with Gregory Witscher of Understory Farm in Vermont. Greg has spent 13 seasons refining a lean crew, clear systems, and a weekly workflow that moves volume through wholesale florists and grocery stores without losing profitability. If you are curious about making wholesale or grocery store bouquets work for your farm, this episode is a blueprint for efficiency, communication, and profitability.

Follow Greg on Instagram: @understoryfarm
Check out Understory Farm online: www.understoryfarmvermont.com


Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

Join the Six Figure Flower Farming Course: trademarkfarmer.com/enroll

Ever wish you could sit down with an experienced flower farmer and ask all your business questions?

In this week’s episode of the Six Figure Flower Farming Podcast, Jenny hosts a live Q&A session packed with honest, practical advice for new and seasoned growers alike. From knowing where to reinvest your profits to finding your niche, pricing for profit, and deciding when to scale up, Jenny shares hard-earned lessons from over a decade of experience running a six-figure flower farm.

You’ll learn why understanding your costs is the foundation of every profitable flower business, how to pinpoint your most profitable sales outlets, and how simple marketing shifts—like tracking where your customers come from—can transform your income. Whether you’re wondering how to market in a small town, how to plan crops based on sales goals, or how to finally build efficient systems without burnout, this episode is filled with the practical, no-fluff advice Jenny is known for.
 

Join the Six Figure Flower Farming Course: trademarkfarmer.com/enroll

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

This week I am chatting with Karen Kohuth of Greenhouse on Greendell in New Jersey about how she and her husband shifted from microgreens to cut flowers and grew revenue by 27 percent in one season. Karen walks through what changed on the business side of her flower farm business: niching down to one product line, using crop planning to match bouquet recipes and market demand, keeping weekly sales records, and installing simple SOPs that make harvest, bouquet making, and market prep run smoother. We also talk time blocking, training seasonal staff, and small automations like irrigation that give you back hours during peak bloom. If you are a new or growing flower farmer selling at farmers markets or through a CSA, you will love how practical and doable her steps are.

Karen credits consistent record keeping and a clearer plan from the Six Figure Flower Farming program for helping her make data driven choices that increased sales and created space for real life things like a summer vacation. Listen in to hear the exact mindset shifts she made, the tools she uses to track profitability by crop, and how she decides what stays and what goes so each bed pays its way.

If you are ready to build a profitable and sustainable flower farm with a concrete plan...
Enrollment for Six Figure Flower Farming is open November 4 to November 13, 2025!

Join the program: www.trademarkfarmer.com/enroll

Follow Karen on Instagram: @greenhouseongreendell
Checkout Greenhouse on Greendell online: www.greenhouseongreendell.com

 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

Pull back the curtain with me on the refreshed Six Figure Flower Farming program opening November 4. I walk through the five pillars that scale a flower farm without burnout: your profit plan, crop costing to pinpoint top moneymakers, efficient farm operations that run without you, marketing that builds demand, and sales that convert CSA and retail customers with ease. You will hear how we use ready-to-go spreadsheets, pricing and break even calculators, templates, and swipe files, plus weekly live Q and A and community support. This is also the final cohort with lifetime access, which makes it the best time to join for long-term success and systems that actually pay you.

Join the waitlist for the Six Figure Flower Farming Course: www.trademarkfarmer.com/waitlist

Get our free training: www.trademarkfarmer.com/profit

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

At Daybreak Farm in New Jersey, Krissa and Bill Hoermann took a one-acre blank slate and transformed it into a thriving flower business that now supports both their wedding and event studio and a busy farm stand. In this episode, they share how implementing simple systems helped them cut more than 20 hours of work each week while actually increasing profits. From planting with purpose and bunching right in the field, to dialing in their crop planning and cutting back on unprofitable outlets, they’ve built a streamlined farm that gives them more time for life outside the field.

We talk about everything from building strong florist relationships through standing orders, to saving thousands by starting their own transplants instead of relying on plugs, to discovering niche crops like garlic scapes and specialty iris that set them apart in a competitive market. If you’ve ever felt buried in chaos or wondered how to balance efficiency with profitability, this conversation will leave you inspired with practical strategies you can take back to your own farm.

Bill + Krissa are past students of our Six Figure Flower Farming Course
Doors open Nov 4th! Take the course: www.trademarkfarmer.com/sfff

Check out Daybreak Farm
Find them Online: www.daybreakflowers.com
Find them on Instagram: @daybreakflowers

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

Scaling your flower farm doesn’t always mean adding more work to your already full plate. In this episode of the Six Figure Flower Farming Podcast, host Jenny Marks walks you through a simple three-step framework to uncover hidden profit leaks, streamline your systems, and focus on what actually moves the needle. From raising prices with confidence to cutting hours of wasted labor in the field, this is the $100k blueprint every flower farmer needs.

If you’ve ever felt like success just requires working harder or planting more, you’ll love the perspective shift here. Jenny shares real stories from her own farm (like how one small equipment investment saved 40+ hours of labor) and how focusing on fewer, more profitable outlets has created compounding results. By the end, you’ll have clear questions to guide your own audit and practical fixes you can apply this season to scale with more ease and less stress.

Sign up for our free training: www.trademarkfarmer.com/profit
 

Join the Waitlist for the Six Figure Flower Farming Course: www.trademarkfarmer.com/waitlist

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

What happens when a simple New Year’s resolution turns into a thriving flower farm? In this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Lee Anne of Whiffle & Hum Flower Farm to talk about her journey from wanting fresh flowers on her kitchen table to managing multiple acres of production. Lee Anne shares the gritty reality of transforming an old hay field into flower beds, balancing the grower and CEO roles, and how hiring the right help transformed her business.

One of the biggest breakthroughs for Lee Anne came from learning her true costs through the Six Figure Flower Farming course. That shift gave her the confidence to make smarter business decisions... whether selling at farmers markets, booking weddings, hosting workshops, or setting up her farm stand. Together, Jenny and Lee Anne dig into why knowing your numbers, building simple systems, and narrowing your crop list to what actually sells can make the difference between burnout and a profitable flower farm.

If you’ve ever wondered how to juggle the growing side of farming with the business side (or if you need encouragement to track your expenses and sales!) you won’t want to miss this conversation.

Join the Waitlist for the Six Figure Flower Farming Course: trademarkfarmer.com/waitlist
Doors open November 4th, 2025!

Learn more about Le Anne and Whiffle & Hum Flower Farm:
Check out their website: whiffleandhumfarm.com
Follow them on Instagram: @whiffleandhum

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

Starting a flower farm is no small feat, and the truth is, most of us walk into it with more questions than answers. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks opens up about the real reasons her flower farm didn’t fail—lessons learned through years of scrappy problem-solving, tough setbacks, and a whole lot of resilience. From running lean with used equipment and prioritizing cashflow, to hiring the right help, tracking numbers, and staying curious about marketing, she shares the practices that built a business designed to last.

If you’re a flower farmer (or dreaming of becoming one!) you’ll hear why perseverance, listening to customers, and building a strong mindset are just as important as planting and harvesting. What you do need is grit, smart decisions, and the willingness to learn from every season. Tune in to discover the strategies that can keep your farm thriving for years to come.

Join the Waitlist for the Six Figure Flower Farming Course!
Doors open in November: https://www.trademarkfarmer.com/waitlist

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

Running a flower farm is not for the faint of heart! In this episode, Jenny sits down with Shannon and Lynds from The Dirt on Flowers to talk about the grit, resilience, and mindset it takes to keep showing up year after year. Between unpredictable weather, endless to-do lists, and the pressure of running a profitable business, flower farming can feel like an emotional rollercoaster. Yet through it all, Shannon and Lynds share why they’ve stayed the course for nearly a decade... and how the challenges have shaped them into stronger farmers and floral entrepreneurs in the process! Success in flower farming isn’t about perfection, it’s about persistence, grit, and finding your own reasons to keep going.

Check out the Dirt on Flowers Podcast
Find their website: thedirtonflowers.com
Listen to the Podcast: Apple Podcasts - Spotify
Follow them on instagram: @dirtonflowers
Learn about DirtCon: https://www.thedirtonflowers.com/dirtcon

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​

Building a profitable flower farm doesn’t happen overnight. It comes with plenty of mistakes, pivots, and surprising realizations along the way. In this episode, Jenny Marks is  sharing six lessons that shaped her journey to growing a multiple six-figure farm, from why you can’t do it all alone to the mindset shifts that made scaling possible.

You’ll hear how she moved past perfectionism, why relationships matter more than fancy branding, and the reason profit is far more important than flashy revenue numbers. Whether you’re just starting your flower farming journey or working to refine your sales outlets, these lessons will help you avoid some of the hardest mistakes she made and grow a business that truly supports your life.

 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​