At Daybreak Farm in New Jersey, Krissa and Bill Hoermann took a one-acre blank slate and transformed it into a thriving flower business that now supports both their wedding and event studio and a busy farm stand. In this episode, they share how implementing simple systems helped them cut more than 20 hours of work each week while actually increasing profits. From planting with purpose and bunching right in the field, to dialing in their crop planning and cutting back on unprofitable outlets, they’ve built a streamlined farm that gives them more time for life outside the field.

We talk about everything from building strong florist relationships through standing orders, to saving thousands by starting their own transplants instead of relying on plugs, to discovering niche crops like garlic scapes and specialty iris that set them apart in a competitive market. If you’ve ever felt buried in chaos or wondered how to balance efficiency with profitability, this conversation will leave you inspired with practical strategies you can take back to your own farm.

Bill + Krissa are past students of our Six Figure Flower Farming Course
Doors open Nov 4th! Take the course: www.trademarkfarmer.com/sfff

Check out Daybreak Farm
Find them Online: www.daybreakflowers.com
Find them on Instagram: @daybreakflowers

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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com ​