Six Figure Flower Farming

If your flower farm marketing isn’t bringing in sales, the problem might not be your Instagram reach, your local market, or even your competition. It might be much simpler: people don’t actually know what you sell. Whether you’re trying to book more weddings, sell flower subscriptions, move more farmers market bouquets, attract wholesale florists, or fill workshops, your marketing needs to make your offer crystal clear within seconds.

In this episode of the Six Figure Flower Farming Podcast, Jenny Marks breaks down three questions every flower farmer should ask: What do I sell? How do customers buy it? Why should they choose me? 

You’ll learn how to audit your flower farm website and social media, remove friction from the buying process, use photos and testimonials as social proof, and focus your marketing on the products you actually want to sell. Because clear marketing beats clever marketing every single time.
 

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note\

Growing more flowers is not always the fastest path to more revenue. In this episode, Jenny breaks down how flower farmers can increase their average order value by making more thoughtful offers to customers who are already ready to buy. A simple upsell, a well-designed bundle, or a larger purchase option can add meaningful revenue without adding more beds, more markets, or more hours to your week.

You’ll learn practical ways to pair bouquets with greenery, vases, gift wrap, or other local products, plus how quantity pricing can increase total profit when you know your costs. 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Starting a flower farm from scratch does not have to mean buying every piece of equipment, installing expensive infrastructure, or following someone else’s exact blueprint. In this episode, Jenny talks with Sarah Gray of Bloom and Gray about rebuilding her flower farm in a brand-new field, keeping startup costs low, preparing beds efficiently, protecting crops from pests, and choosing practical systems that fit her current season of life.

They also dig into regenerative flower farming, cover crops, compost quality, soil blocking, grow tents, and the simple tools that can make farm work faster and easier on your body. Whether you are starting a flower farm, moving to new land, or reshaping your business around family, travel, or another passion, this conversation is a reminder that sustainable farm business growth starts with building a flower farm that works for your goals, resources, and real life.\

Find Sara Gray Online

Follow her on Instagram: @bloomandgray

Check out her website: www.bloomandgray.co.uk

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Feeling overwhelmed on your flower farm does not always mean you need more time. Often, you need a clearer system for deciding what matters most. In this episode, Jenny Marks shares the weekly planning process she uses to move from reactive, frazzled farm management to a more intentional and sustainable flower farming schedule.

You’ll learn how to brain-dump every task, separate mission-critical work from tasks that can wait, and schedule your highest-impact priorities first. Jenny also explains why leaving white space in your calendar is essential for weather, pests, equipment problems, and all the other surprises that come with running a profitable flower farm business.

 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

The way you grow, harvest, and handle flowers can make or break your flower farm’s profitability. In this episode, Jenny shares practical flower farming systems that have saved her cut flower farm hundreds of labor hours, from pre-sprouting ranunculus and streamlining tulip planting to using equipment for faster dahlia production.

You’ll also learn how to make harvesting and bouquet production more efficient, identify the hidden cost of repetitive tasks, and use Jenny’s “50% faster” exercise to improve one system at a time. Because sustainable flower farm growth is not always about earning more revenue. Sometimes, the biggest opportunity is creating the same results with less labor, less stress, and better systems.

 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

If social media feels like one more thing on your never-ending flower farm to-do list, this conversation with Kalin Sheick of Sweetwater Floral is the breath of fresh air you probably need. Jenny and Kalin talk honestly about using social media to grow a flower farm business without letting it take over your life, from setting boundaries and avoiding comparison to showing your face, telling better stories, and creating content that actually helps people know, like, and trust you.

This episode is packed with real talk for flower farmers building sustainable farm businesses in the messy middle of life, kids, customers, harvests, and all the dropped balls. You’ll hear practical encouragement around choosing simple content buckets, sharing authentic behind-the-scenes stories, protecting your privacy, and using social media as a tool for flower farm marketing and sales without burning yourself to a crisp.

Find Kalin Online
Check out her website: www.sweetwaterfloral.com
Follow her on Instagram: @sweetwaterfloral

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

For flower farmers who feel like they’re working hard, growing beautiful flowers, and still not seeing the sales they hoped for, this episode takes a closer look at what actually makes a flower farm business profitable. Jenny Marks breaks down why money follows value, how to stop feeling guilty about charging for your flowers, and why the most successful flower farms aren’t just growing what they love. They’re creating something customers truly want, need, and are willing to pay for.  

You’ll learn how to think through your own flower farming “sweet spot” using what you love, what you’re good at, what your local market needs, and what people will actually buy. From flower CSAs and farmers market bouquets to weddings, sympathy flowers, gifting, and farm experiences, this episode will help you shift from “How do I make more money?” to “How do I create more value for my customers?” and build a more sustainable, profitable flower farm business.

 

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

What if your flower farm doesn’t just have a profit problem, but a money relationship problem? In this episode of the Six Figure Flower Farming Podcast, Jenny Marks has a real, farmer-to-farmer conversation about why it's okay to want your flower farm to make money, pay you well, and support your family. Profit does not make you selfish, greedy, or less passionate about flowers. It's what keeps a flower farm business alive.

Jenny walks through the money myths that keep flower farmers undercharging, overworking, and avoiding the numbers that actually matter. You’ll hear why profitability needs to show up on your calendar, not just in your goals, and how tracking your costs, improving your marketing, following up with customers, and making data-based decisions can help you build a profitable flower farming business without guilt.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

One of the fastest, least exhausting ways to increase profit on a flower farm: pricing. When flower farmers feel stretched thin, their first instinct is often to grow more flowers, find more customers, or push harder on marketing and sales. But if your margins are tight and your season already feels full, a small price increase may create more profit than adding more work ever could.

Jenny Marks walks through simple bouquet pricing math, why chronic underpricing keeps so many flower farms stuck, and how even a $1, $5, or 10–20% price shift can add thousands of dollars in pure profit across a growing season. Sustainable flower farm business growth sometimes comes from trusting the value of your flowers, using pricing as a strategic tool, and making one small change that helps your farm finally pay you back.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

If your flower farm always feels one step behind, this episode is going to feel like a deep breath. Jenny sits down with Michelle Elston of Roots Cut Flower Farm in Pennsylvania, who produces nearly 30,000 supermarket bouquets a year with a part-time seasonal crew, tight systems, and a whole lot of intentional decision-making.

Michelle shares how her farm uses clear weekly rhythms, crew training, time standards, staff meetings, and tiny movement-level improvements to make harvesting, bouquet making, and farm operations more efficient. 

Find Michelle Online
Check out Michelle's Website: www.rootscutflowerfarm.com
Follow Michelle on Instagram: @rootsflowerfarm
Learn more about the Association of Specialty Cut Flower Growers at ascfg.org

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note