Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, with featured guest Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener’s Workshop.

In this Q&A, Ellen highlights the need for understanding florists' requirements, offers flower recommendations, and addresses challenges in winter sourcing. She emphasizes visual marketing and the power of storytelling to connect with others in the flower industry.

Mentions

⁠⁠Ellen’s newsletter signup⁠⁠

⁠FlowerMore Community⁠

Connect with Ellen: ⁠⁠⁠Ellen Frost Flowers (Instagram)⁠⁠,⁠ ⁠⁠Website⁠ 

Ellen Online Courses: ⁠Florist School Online⁠, ⁠Preparing to Sell to Florists⁠

⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠

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The⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠⁠, owner of⁠⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠ Watch⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠ and connect with Lisa on social media!