My Digital Farmer Podcast

The other day I found the perfect desk on Facebook Marketplace.

Great photos. Fair price. Only ten minutes away from my house.

But I didn't buy it.

Why?

Because one simple piece of information was missing — the dimensions. Without that one detail, I couldn't tell if it would fit our space… so I moved on.

And it made me realize something.

Farm customers do this all the time.

They want to buy… but a small unanswered question stops them from moving forward.

If customers are interested in your farm but not actually buying, the problem might not be your product -- it might be the questions your marketing isn't answering.

In this episode, I'm unpacking the concept of customer objections and why understanding them is one of the most powerful marketing skills you can develop as a farmer.

You'll learn:

• Why FAQs and customer objections are basically the same thing

• The most common questions farm customers ask before they buy

• Where in your marketing you should be answering these questions

• How unanswered objections quietly kill sales

When you start intentionally addressing the questions your customers already have, something powerful happens…

Your marketing becomes clearer. Your customers feel more confident. And sales become easier.

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support

Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships.

That was it. 40 spots. Hit the revenue goal. Move on.

But as I was building the emails, teasing it on social media, and checking my stats inside Kit (my email service provider), I noticed something unexpected…

My email list had jumped a LOT.

And it wasn't random. It was happening because of how I positioned the promotion before it ever opened.

That's when it clicked!

Every promotion has a second goal. And most farmers completely miss it.

Yes, promotions are meant to generate revenue.

But they can also be powerful email list growth engines -- if you structure them intentionally.

Inside Farm Marketing School, I serve vegetable CSA farmers, grass-fed meat producers, flower growers, dairy farms, microgreen subscriptions, and value-added brands — and this principle applies to every single one of them.

In this episode, I unpack:

• Why most farmers unintentionally leave this opportunity on the table

• How to rethink the "runway" before you open the doors

• Why insider access can transform your email list into a VIP club

• And how this strategy works whether you're selling vegetables, meat, flowers, dairy, microgreens, value-added products, or farm experiences

If you want to know exactly how to structure this strategy for your next launch, you'll need to listen in.

Resources Mentioned in This Episode:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from.

👉 Learn more and enroll at: www.mydigitalfarmer.com/fms

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)

Ever sit down to write your weekly email…

Cursor blinking. Brain dead.

And you're thinking: "I KNOW I should email my list… but what on earth do I say this week?"

In this episode, I'm pulling back the curtain on how I actually find ideas when I feel stuck! Most great emails don't start with "content ideas" at all!

They start with stories hiding in plain sight.

If writing your weekly email feels harder than it should, chances are you're looking in the wrong place for ideas.

In this episode, I walk you through how to identify the central story of an email, and why leading with a simple, relatable story is often the difference between an email people skim… and one they actually look forward to opening.

I share:

• How to think in parables, metaphors, and everyday object lessons

• Real examples of emails I've written that started with ordinary moments

• The creative prompts I use when my brain feels totally empty

• A simple habit that trains your eye to notice stories all week long (before you ever sit down to write)

If you've ever thought, "I don't have anything interesting to say," this episode will change how you see your own life (and your email content) completely.

50+ Email Writing Prompts for Farm Businesses: Not sure what to say in your weekly farm email newsletter? This free download gives you 50+ email writing prompts designed specifically for farm businesses, so you're never staring at a blank screen again. 👉 Download here: www.mydigitalfarmer.com/emailtopics

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support

Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

A few months ago, I opened my mailbox to find a beautifully packaged starter box of goat milk soap from Allan Laird of Hooves and Feathers.

Allan is a Farm Marketing School student… and he was proudly showing me his homework. 😊

Inside the box were thoughtfully chosen products, a clear "try-this-first" experience, and a sense that this wasn't just soap — it was a brand with intention.

I remember thinking, This is what happens when someone applies simple marketing frameworks with consistency.

So I called Allan and said, "You need to come on the podcast and walk us through what you're building."

In today's episode, Allan shares the story of how a retired law enforcement officer turned a small goat milk soap experiment into a growing direct-to-consumer product line — and the lessons he's learning along the way about customers, offers, pricing, and repeat sales.

This is a real, grounded look at what it actually takes to move from "I make a thing" to "I'm building a business around a thing."

In this episode, we explore:

• The power of starting with one simple "Plain Jane" product

• How customer feedback shaped new scents, bars, and product types

• Where most of his customers come from right now

• What he's doing to collect emails and stay in touch with buyers

• Lessons from selling at bazaars, markets, and in-person events

• What's become clearer in his business since joining Farm Marketing School

If you sell handmade products, farm goods, or any physical product direct-to-consumer, this episode will give you a realistic picture of what growth looks like.

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support

Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Have you ever stared at your farm's website homepage and thought… what am I even supposed to put here?

Your website is the source of truth for your brand. It's where people go to learn more, double-check you, and decide if they want to buy. And if your homepage is unclear or overwhelming, most people won't stick around.

In today's episode, I'm breaking down a simple framework for what actually belongs on your farm's website homepage—so it's clear, strategic, and helps turn visitors into customers. We're talking about the specific messaging blocks every strong farm homepage is built from, and how to stack them in a way that creates clarity, builds trust, and guides people toward action.

You'll learn my "pancake stack" framework, the foundational homepage sections I recommend for most farm businesses, plus optional add-ons you can pull from depending on your sales model (CSA, online store, shipping, farmers markets, meat, veggies, and more).

If your homepage feels messy, confusing, or outdated, this episode will give you a much clearer path forward.

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Ep 19 – The Copywriting Sales Formula: PASTOR - Learn more about how this acronym can help you put your website home page "stacks" in the right order.

Ep 9 – The Anatomy of a Great Lead Magnet- Not sure what a lead magnet it? This deep dive training will reveal it all.

Ep 39 – Formula for a Perfect Tagline - use this episode to find your home page's header tagline

Download my Free PDF: The 10 Most Common Website Mistakes -- use it to audit your own website as you review this project! https://mydigitalfarmer.com/websitemistakes

👉 Website Home Page Makeover - Inside Farm Marketing School, which is my monthly paid membership for farmers trying to build their marketing machine, we have a step-by-step project called the Website Makeover Challenge.

It walks you through rebuilding your homepage using this exact framework, including:

• Section-by-section guidance

• Copy prompts

• Layout examples

• A downloadable PDF of strong sample websites (not just farms) so you can study headlines, CTAs, and testimonial intros without starting from scratch

You can also bring your website to our monthly coaching calls and get live feedback and improvement ideas. Learn more here: 👉 https://mydigitalfarmer.com/fms

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support

Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What if it could stay small, seasonal, creative — and still feel deeply worth it?

In this conversation, I sit down with a farmer who has intentionally chosen a different path: one rooted in values, flexibility, and creativity — and who's built a beautiful business around it.

This episode is a quietly powerful case study.

Claire and I talk about:

• Running a farm while not being a full-time farmer

• Letting creativity lead your product development

• Using one strong "gateway product" to anchor your marketing

• Why slow food, intentional processes, and values-based pricing actually work

• And how storytelling — not hustle — fuels her business growth

If you've ever wondered whether there's another way to farm besides "bigger, faster, more," this conversation will feel like a deep exhale.

Today's guest is Claire Troemner, who owns and operates Troemner Farm with her husband Matthew in Atlantic Mine, Michigan.

Claire is a lifelong plant lover and cook who grows diversified vegetables, keeps a small flock of laying hens, and creates artisan value-added foods like sourdough bread, broths, jams, syrups, and Mediterranean harissa — all deeply influenced by her Sicilian roots.

She also runs an interview series called The Dish, where she highlights local farmers, foodies, and chefs across Michigan's Upper Peninsula.

• Farm Website: https://troemnerfarm.com

• Instagram & Facebook: @troemnerfarm

• The Dish Interview Series:

  • Instagram & Facebook: @dishtheup

  • Website: https://dishtheup.com

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What if I told you I recently ran a 7-day CSA Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotion framework?

It went REALLY well, exceeding my sales predictions.

If you've ever thought about launching a monthly meat share — or already have one and want to sell it more consistently — this episode is your behind-the-scenes look at how I design, organize, and execute a high-performing farm promotion from scratch.

I walk you through:

• How I structured the product

• How I worked with my partner farm

• How I decided pricing, timing, and cart-open strategy

• The promo email sequence I used, and how I came up with content topics

• The role of FAQs, social proof, urgency, and bonuses

• How I organized everything into a master Google Doc so I could use it next year

• And how I used ChatGPT to speed up writing

This is a nuts-and-bolts, copy-the-framework episode.

Listen here.

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Episode 13: How to Create an Irresistible Bonus Offer - Want to get more ideas for bonuses to use in a promotion for CSA shares? Listen here.

Inside Farm Marketing School, I've now uploaded the entire Chicken + Pork Share Promotion Google Doc, including:

✅ The exact emails I used ✅ The social media posts I used ✅ The daily timeline so you can see the positioning ✅ Links to the Canva images

So if you'd rather not start from scratch… you can literally copy my doc's elements and adapt it for your farm. Join Farm Marketing School to gain access to this resource -- along with 15+ other marketing projects to help you build your farm marketing machine!

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support

Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

Last summer, I got invited to be on TV. Exciting, right?

Then they asked a simple follow-up question: "Can you send over your media kit?"

And I froze.

I didn't have one. I wasn't even totally sure what should be in one.

Fast forward to this winter, as I start doing more speaking, partnerships, and visibility work for both my farm and My Digital Farmer -- I realized this was a gap I needed to close. So I invited someone back on the show who lives and breathes this stuff.

On today's episode, I'm joined again by Erika Tebbens from Taste the Local Difference.

If Erika sounds familiar, she was previously on the podcast in Episode 322, where we talked about collaborations as a powerful farm marketing strategy. This time, we're diving into something just as practical -- and often overlooked:

👉 The farm media kit.

I'll be honest: I treated this episode like a little bit of free consulting, and took lots of notes.

A media kit is one of those things farmers think they don't need… Until the moment they really do.

In this episode, Erika breaks down:

• What a media kit actually is (in plain language)

• Why it's not the same as your website or About page

• When it becomes useful (spoiler: earlier than you think)

• And how it can quietly open doors to opportunities you didn't even know you were eligible for

If you've ever been approached for media, grants, partnerships, events, wholesale, or collaborations (or you want to be) this episode is for you.

Erika Tebbens is the Director of Impact at Taste the Local Difference. TLD is a marketing agency for purpose-driven food and farm businesses, working across the food system value chain since 2004. Before joining TLD, Erika spent a decade working with entrepreneurs on their sales and growth strategy as a highly-respected business consultant, and she used to farm and keep bees. To learn more go to LocalFoodMarketing.com

Episode 322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference - Listen here for Erika's last guest appearance on the show!

Download a Free Media Kit Checklist & Template -- courtesy of TastetheLocalDifference.org -- Erika mentions this in the podcast episode. This will help you jumpstart your own Media Kit creation!

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Canva.com -- This is a free graphic design platform, and it has templates for Media Kits! Do a search for "Media Kit" in the project search box, and choose one that you like! Change out your brand colors, drop in YOUR pictures, and adjust the bio and credibility features to fit your farm. Voila! You'll have a basic Media Kit done in no time, and you can simply download the PDF.

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

This week on the podcast, I'm pulling back the curtain on something I've never shared publicly before…

Inside Farm Marketing School, we've been doing a powerful three-month deep dive on rewriting your money story -- and today, I'm releasing one of those private "members-only" private podcasts here on the main feed.

This is Episode 2 of that private series, and it's all about the energy of money -- how it flows, how it gets blocked, and why the emotional tone behind your money exchanges matters just as much as the dollars themselves.

You'll hear stories from my own life, teaching rooted in two incredible books, and a practical framework for noticing where your money feels light, joyful, and aligned… and where it feels heavy, tight, or full of fear.

Whether you're a farmer, maker, or small business owner, today's episode will help you see your relationship with money with completely new eyes.

• The difference between Happy Money and Unhappy Money

• Why money carries emotional energy — and how it mirrors what you believe about yourself

• What Lynne Twist means when she says "money is like water — it's meant to flow"

• Real-life examples of "flow" on the farm (and where it gets stuck!)

• Why receiving money with gratitude is just as important as giving it

• How scarcity sneaks into everyday transactions without you noticing

• A simple 3-part weekly practice to begin shifting your money mindset today

I invite you to join us in FMS and experience your own breakthrough when you do this powerful work.

📖 Happy Money by Ken Hondahttps://amzn.to/3MpVqvU

📖 The Soul of Money by Lynne Twist https://amzn.to/4cUrXKT

These two books form the backbone of today's discussion — one exploring the emotional tone of money, the other the spiritual truth of sufficiency.

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

What do you do when your customer just… stops paying attention? This week's episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn't work. Waiting didn't work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted.

That moment sparked a powerful realization about customers who go quiet (and what actually brings them back).

If you've ever looked at your email list or customer list and thought, "Where did everyone go?" -- this episode is for you.

Customers going cold doesn't mean they're unhappy. It usually means they're distracted, out of rhythm, or don't have a clear reason to buy right now. In this episode, I introduce the concept of win-back campaigns (one of the simplest, highest-ROI marketing systems you can build for your farm).

We'll talk about:

• Why customers go quiet (and why it's not personal)

• What a win-back campaign actually is (and what it's not)

• Why win-backs are much easier than most farmers think

• How a single win-back campaign can become a reusable asset you run year after year

This episode is a pared-down training -- just enough to help you see what's possible and why it's worth doing, without overwhelming you with tech or tactics.

If you want the step by step for how to actually build this asset fast, I have an entire project inside of Farm Marketing School on Setting Up Your Win-Back Campaign, including:

• How to identify cold customers

• How to build your win back offer

• How to set up tags and automations in your email provider

• How to write the emails (with templates + AI prompts)

• How to turn win-backs into a repeatable, yearly system

👉 If you want the how-to, not just the why, that's where it lives. Visit www.mydigitalfarmer.com/fms to gain access to this project (and 15 other marketing asset project playbooks!) Membership is paid monthly. Cancel whenever you want.

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support

Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.