August 20, 2025

What would you do if the news station called and asked to feature your farm... tomorrow morning?

Would you panic? Wing it? Or would you know how to strategically show up and shine?

Well, that’s exactly what happened to us.

In this episode, I take you behind the scenes of our recent appearance on WTOL’s It’s a Good Day morning show—and break down the exact steps my husband Kurt and I took to make the most of this golden moment for our farm business.

You’ll learn how to prepare for a media appearance, show up like a pro, and use the afterglow to grow your brand, email list, and customer base.

Because here’s the truth: these kinds of media moments can’t always be planned. But you can plan how to leverage them.

In this episode, you’ll learn:

• How to prep your talking points so you’re not caught off guard

• Why you ALWAYS say yes to these opportunties.

• What props, swag, and soundbites help visually tell your farm’s story

• The subtle cues that make you look confident on camera (even if you’re nervous)

• How to use your 5 minutes of fame to build long-term brand equity.

• Why you might not be getting these media opportunities...
• How these moments also benefit your current customer base!

• Post-interview marketing moves that generate buzz and leads

Media attention is rare—but powerful. It builds instant credibility, wide exposure, and serious buzz. But most farmers don’t know how to make it work for their brand.

This episode will help you be ready when the spotlight shows up.

BONUS RESOURCE: Watch our TV segment

See the 5-minute clip from WTOL’s It’s a Good Day morning show, featuring our farm! 👉 Watch the TV appearance on YouTube

 

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

See the 5-minute clip from WTOL’s It’s a Good Day morning show, featuring our farm! 👉 Watch the TV appearance on YouTube

Try using past media appearances into your evergreen marketing funnel content. You could put the link to the appearance in an email nurture autoresponder sequence! What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

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