Have you ever walked into a place so often that the staff knew your name—and your order?

There’s something magical about being recognized and treated like a regular. It creates loyalty.

That’s the idea behind a VIP strategy—and your farm needs one.

In today’s episode, I kick off a 2-part series that helps you create a plan to identify, reward, and retain your farm’s most valuable customers. Part 1 is all about figuring out who those people are, and what kind of behavior you want to encourage more of.

You’ll learn:

• Why your business needs a VIP strategy

• What behaviors to track to spot your most loyal customers

• The kinds of perks that work best (by farm type!)

• And how to design a VIP tier that feels intentional and doable

💡 Plus: I’ve created a free worksheet to help you plan your own VIP tier. 👉 Download it now at www.mydigitalfarmer.com/vipworksheet

🎧 Tune in now and start building the foundation for a simple loyalty program that keeps your superfans coming back for more.

Our Podcast Sponsors: Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School Marketing doesn’t have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: ✅ Promotion calendar planning ✅ Google Business Profile optimization ✅ Writing email sequences ✅ Customer testimonials and funnel building ✅ Monthly live coaching calls for support

Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at www.mydigitalfarmer.com/fms

Helpful Links Mentioned in This Episode

The NEW Social Media Planning Project launches live in Farm Marketing School, starting June 1st. Do you need help creating a 30 Day plan for social? Come inside and learn how to build a repeatable system that feels intentional and easy.

Use my VIP Worksheet to think through some of the elements that lead to a dynamic VIP strategy in YOUR business. What could it look like for you? Download it here.

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Follow me on Instagram: @mydigitalfarmer

Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.

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And remember… I believe in you. 💛