In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Liz King Caruso, CEO and Chief Event Strategist of Liz King Events, to explore the power of attendee obsession in event planning. 

With more than 13 years of experience in the industry, Liz shares her insights on designing events that allow participants to be themselves and connect authentically. The discussion centers on a recent event Liz organized for a foundation client with the goal of bringing their employees back together in person, fostering face-to-face interactions and sharing the organization's vision for the coming year. 

Through a well-crafted balance of content and experience, the event featured interactive activities, a healthy and delicious family-style lunch, and a unique silent disco that allowed participants to mingle and engage in a relaxing, comfortable setting. 

Here's what you'll learn about in this conversation:

• The importance of striking a balance between delivering valuable content and creating meaningful experiences for event attendees

• Why event planners should step outside of their comfort zones and be open to trying new things and considering unconventional ideas that align with attendees' interests and desires

• The value in gathering attendee feedback and creating opportunities for participants to express their thoughts and opinions openly 

Mentioned in This Episode

• techsytalk Inc.

• Liz King Events

• Smart Women, Smart Hustle

• Black Barn Restaurant in NYC

• Sound Off Experiences silent DJ company 

• Prince George Ballroom in NYC

• Cut the Shit, Cue the Genius podcast 

• Liz King Caruso on LinkedIn