This week I sit down with Cancun-based creator Felix Hernandez. Felix has created an incredible body of work by designing and building, then photographing models placed in custom-made dioramas. The result is complete control over the creative process — from idea to post-production.

About Felix, in his own words...

Felix Hernandez

I’m a 47 years old graphic designer, photographer, digital artist, and miniature artist. Husband and father of two, living in Cancun, Mexico.

I manage my photography studio where I create high-impact images for the advertising industry, branded content for digital media, and personal projects. My specialty is “creative photography”, normally working indoors shooting scale models and dioramas, doing practical effects as well digital art. By mixing all these disciplines I have developed a personal “visual language” that defines my style, which I call “Dreamphography”

For me, photography is the means by which I can portray, not the reality, but all the ideas that arise from my mind.The most important photo is the one I’m working on and my best photo is the one I’m going to create tomorrow.

I started 15 years ago doing “regular” commercial photography mostly for local businesses. About 7 years ago I decided to change the course of my career and life pursuing full time a kind of photography that nowadays isn't very common. I went mixing my passion for toys and scale models with photography and digital manipulation to develop a “new” way to communicate my ideas and dreams. It didn't take so long for my new approach to photography to catch the attention of the photo community and it was followed by brands all over the world wanting to make commercial projects with my approach.

Felix Hernandez's Website