Your client wants to host an event… now what?

In this 10-minute mini training, Shay explains exactly what to look for when a client says they want to host an event — whether it’s a summit, a lead-generation event, a retreat, a fulfillment event, or a high-ticket enrollment event. She shares the real questions that must be answered first, including vision, purpose, intention, the offer being sold, and the type of audience that needs to attend.

Using examples directly from the field, Shay explains how misaligned event types lead to poor turnout, why high-level buyers won’t attend summits, and how her team saved a client $15,000 by catching a clause in a venue contract. She also breaks down the practical differences between virtual, studio, hybrid, and in-person events, and why strategy must always come before logistics.

If your client is talking about hosting an event, this is where you start.

🎁 Download the Initial Event Planning Playbook:

https://eventfreegift.com

🎧 Want deeper behind-the-scenes training?

Listen to Shay’s private podcast, https://certifiedeventproducer.com/event-pro/

💡 WHAT YOU’LL LEARN

• Why clients feel excitement and overwhelm when they think about events.

• The exact questions Shay asks in the first tab of the Playbook: vision, purpose, intention, offer, and event style.

• Why starting with logistics leads to confusion, overspending, and misalignment.

• How to match the event type to the audience (including why high-level leaders won’t attend summits).

• What to ask regarding virtual vs. studio vs. in-person formats.

• The story of how Shay’s team saved a client $15,000 by revising a venue contract.

• How reverse engineering the event from the offer prevents costly mistakes.

What happens when a physician stops chasing security and starts embodying freedom?

In this episode of Creating Powerful Impact, Dr. Param Baladandapani, Founder & CEO of Generational Wealth MD, joins Shay Wheat to share the identity shift that changed everything, from radiologist to real-estate investor to transformational leader.

Param reveals how hosting her first live event, the Physicians Freedom Summit, challenged her to release control, find her voice, and lead from purpose instead of perfection. Together, she and Shay explore what it means to outgrow an old identity, build community with courage, and create wealth that’s both financial and fulfilling.

Whether you’re standing on the edge of reinvention or ready to lead in a new way, this conversation will help you recognize the version of you that’s been waiting to take the mic.

💡 What You’ll Learn

• Why Param chose to host her first in-person event after years of success online.

• The unexpected emotions and growth that come with stepping onto a stage.

• How she navigated fear of visibility and released perfection to lead authentically.

• What happens backstage when you let go of control and trust your team.

• Why true freedom for physicians goes far beyond financial independence.

• How Grace & Ease Productions helped her turn vision into experience.

• What leadership looks like when you trade certainty for purpose.

• Her advice for women in medicine ready to build lives that match their values.

Dr. Param Baladandapani is the Founder & CEO of Generational Wealth MD, a company that helps physicians create financial freedom through real-estate investing and mindset mastery. After leaving her career in radiology, she built a seven-figure business teaching others to invest with purpose and recently hosted her first live Physicians Freedom Summit—empowering doctors worldwide to build wealth without burnout

🎁 Free Resources Mentioned:

• Shay’s Decision Threshold Blueprint → https://graceandeaseproductions.com/threshold

• Event Planning Playbook → https://eventfreegift.com

• Param’s Real Estate Freedom Resources → https://generationalwealthmd.com/resources

After betrayal, burnout, and rebuilding from scratch, Brit Nicole—founder of The Unstoppable SheEO— discovered that scaling sustainably isn’t about pushing harder, it’s about leading from a regulated nervous system.

In this episode of Creating Powerful Impact, Brit opens up about what it really takes to rebuild after loss, how trauma can become the catalyst for alignment, and why “doing the work” means more than just mindset.

She and Shay dive into nervous system-safe scaling, designing events that feel aligned instead of adrenaline-fueled, and creating businesses that finally feel like home.

Whether you’re rebuilding after burnout or ready to grow without losing yourself, this conversation will remind you that your next level of success doesn’t require more force, just more truth.

💡 You’ll learn:

• How to rebuild trust in yourself and your team after betrayal

• Why regulation is the missing piece in most scaling strategies

• How to create “safe” events for women leaders

• The difference between forced growth and aligned expansion

🎧 Watch to the end for Brit’s next brave move—and a reminder that healing and leadership can happen at the same time.

🎁 Free Resources:

• Decision Threshold Blueprint → https://graceandeaseproductions.com/threshold

• Event Planning Playbook → https://eventfreegift.com

• Brit Nicole’s Gift → www.britnicole.com/freeweek

What if the smartest move you could make as a founder… was firing yourself?

In this episode of Creating Powerful Impact, Shay Wheat sits down with Jesse Gilmore, Founder & CEO of Niche in Control and creator of the Leverage for Growth™ framework.

After running three unsustainable businesses, Jesse discovered the systems that gave him back his time, his sanity, and his profits. Together, Shay and Jesse unpack the five systems that help founders escape burnout, build businesses that run without them, and finally experience true freedom — in business and in life.

👤 Jesse Gilmore is the Founder & CEO of Niche in Control, a coaching company that helps marketing agency owners go from six-figure hustlers to seven-figure CEOs using scalable systems.

He’s coached nearly 100 agencies through his Leverage for Growth™ framework, helping them double or triple their revenue while reclaiming 20–40 hours per week. Jesse is also the author of The Agency Owner’s Guide to Freedom and host of the Leverage for Growth Podcast.

📘 What You’ll Learn

• The real reason most founders burn out — and how to fix it

• The five systems that create true freedom for entrepreneurs

• How to delegate effectively without losing quality or control

• The mindset shift from operator to CEO

• Why scaling isn’t about doing more — it’s about trusting more

🌐 Connect with Jesse

Website: www.nicheincontrol.com

LinkedIn: linkedin.com/in/jessepgilmore

🎁 Free Gift from Jesse

👉 Download The Agency Owner’s Guide to Freedom free

🎁 Free Gift from Shay

Planning your next event? Grab the Initial Event Planning Playbook

🔥 If this episode inspired you, share it with a fellow founder ready to scale with ease — and don’t forget to subscribe, rate, and review Creating Powerful Impact!

If your business is growing but your bank account isn’t — this episode will change the way you look at profit.

Founder, CFO, and strategist Michael Barbarita joins Shay to reveal how small, intentional financial shifts can transform chaos into clarity and scale your business without adding more hours.

Michael grew a company from $2.5M to $8M by fixing what most founders ignore — hidden revenue leaks, outdated pricing, and cash flow blind spots. Now, through his company Next Step CFO, he helps entrepreneurs forecast cash flow, protect profits, and reclaim their time freedom.

Together, Shay and Michael unpack what it really takes to build a financially resilient business and why “Profit First” alone isn’t enough in 2025.

In this episode, you’ll discover:

• The biggest hidden profit leaks draining small businesses

• Why clarity beats complexity when scaling sustainably

• How to forecast cash flow with Michael’s “Conversion Formula”

• The connection between messaging, metrics, and market dominance

• How to create financial freedom without working more hours

Michael J. Barbarita Jr. is an entrepreneur, CFO, and award-winning speaker with over 40 years of success across retail, manufacturing, and service industries. He grew Ski Town USA from $2.5M to $8M in five years before founding Next Step CFO in 2007. Today, Michael helps business owners implement financial strategies that increase profit, improve cash flow, and create true time freedom.

Connect with Michael:

Website: NextStepCFO.net

LinkedIn: linkedin.com/in/michaelbarbarita

🎁 Download your free Initial Event Planning Playbook at EventFreeGift.com

Coach Jackie Cote proves that freedom and profits don’t require a massive funnel. In this episode, she and Shay unpack the soul-led strategies behind her sold-out retreats, her “spaghetti strategy” for scaling, and how to know when an offer is aligned vs. just another hustle.

What You’ll Learn in This Episode:

• Why Jackie’s “spaghetti strategy” built the foundation of her 6-figure business
• How she sold out a $4K retreat in two weeks without a funnel
• The truth about ROI and alignment when creating offers
• How to sell high-ticket programs without pressure or push
• Why retreats can outperform funnels as conversion events

About Jackie Cote:

Jackie Cote is a Freedom Mentor, International Speaker, Bestselling Author, and Retreat Leader who empowers ambitious women to simplify their lives, prioritize joy, and unapologetically own their magic. After 30 years in restaurant leadership, she walked away to live her dream life as a full-time RV nomad with her husband and pups. Through her retreats, masterminds, and coaching, Jackie helps women awaken their inner badass and create freedom-led businesses and lives they love.

Connect with Jackie:

Website: jackiecotecoaching.com

Free Gift: destinymakers.net/fcm

Destiny Makers Group: destinymakers.net/dmm2025 (Code: DMM1FREE)

Instagram: @jackiecotecoaching

Connect with Shay:

Website: graceandeaseproductions.com

Instagram: @shaywheat

LinkedIn: linkedin.com/in/shaywheat

Free Gift: EventFreeGift.com

Most people think you need high-ticket offers or complicated funnels to scale a creative business. Ali Kay proves otherwise.

Ali is a contemporary artist, educator, and founder of Fresh Paint, a thriving membership community that boasts a stunning 94% monthly retention rate. She’s also the creator of Paint Week, a 5-day online event that has drawn over 8,000 participants and welcomed thousands of new members into her community. And with Fresh Paint Live, her flagship in-person event, Ali is redefining what it looks like to build a joyful, art-led movement.

In this episode of Creating Powerful Impact, Ali and I dive into the strategies, systems, and soulful choices that allowed her to turn her passion into a scalable business without sacrificing authenticity.

What You’ll Learn in This Episode:

• How one low-ticket live event created explosive growth (3,000+ new members in a week)
• The systems Ali put in place early to sustain her business with ease
• Why her membership community keeps a 94% retention rate (and how you can apply it)
• What it really takes to transition from online events to in-person experiences
• The surprising role joy and authenticity play in long-term scaling

About Ali Kay:

Ali Kay is a contemporary artist, educator, and creative entrepreneur known for her bold color palettes, loose brushwork, and energetic teaching style. She is the founder of Fresh Paint, an online membership serving thousands of creatives worldwide, and the host of Fresh Paint Live, an in-person event drawing global attendees. Through her art, teachings, and community, Ali inspires people to reclaim their creativity and make art a joyful part of life.

Free Gift from Ali:

Grab Ali’s Color Wheel Lesson at alikaystudio.com/color-wheel-lesson.

Mentioned in This Episode:

• Learn more about Ali and her events at alikaystudio.com
• Register for Paint Week 2025: alikaystudio.com/paint-week

Connect with Shay Wheat:

Learn how to create high-converting events with ease at eventfreegift.com

For collaborations or event support, visit graceandeaseproductions.com

Your image is saying more than you think. In this episode of Creating Powerful Impact, Shay Wheat sits down with Paul Fishman, founder of Image Alchemy, to uncover how aligning your image shapes trust, leadership, and influence.

Paul reveals why style isn’t about performance, it’s about presence, and how leaders can shift the beliefs that keep them hiding in plain sight. You’ll hear stories of transformation, strategies for dressing for your future (not your fears), and how Paul uses AI to create authentic content at scale.

✨ About Paul Fishman

Paul Fishman is the founder of Image Alchemy, a personal branding experience for entrepreneurs, founders, and thought leaders who are ready to align their image with their purpose. With more than 15 years of experience, Paul blends style, strategy, and energy work to help leaders show up clearly, confidently, and fully themselves.

🔑 What You’ll Learn in This Episode:

• Why alignment matters more than performance in leadership
• The hidden cost of dressing for approval
• How to align your image with your future self
• The emotional side of visibility and being seen
• How to scale authentic content without losing your voice

👉 Connect with Paul Fishman

Website: https://everykindof.co

Instagram: https://instagram.com/paulxluxury

LinkedIn: https://www.linkedin.com/in/paulfishman

🎁 Free Gift from Shay

Want to plan your next event with confidence? Download Shay’s Initial Event Planning Playbook for free at www.EventFreeGift.com.

You gave everything to your event: The energy, the content, the connection. The audience was engaged, taking notes, and fully present.

But when it came time to enroll… silence.

In this solo episode of Creating Powerful Impact, host Shay Wheat shares why this happens and reveals the hidden reason your event isn’t converting. Drawing from her years of producing high-ticket events, Shay explains the disconnect between your event promise and your offer and how that gap causes even excited attendees to hesitate when it’s time to buy.

You’ll hear Shay break down how to create alignment before the event even starts, why the belief journey of your attendees matters more than flashy production, and the simple shifts you can make to host events that both inspire and convert.

What you’ll learn in this episode:

• The hidden reason your event isn’t converting

• How to align your event promise with your offer

• Why belief shifts must happen before attendees say yes

• The mistakes entrepreneurs make when focusing only on “pretty” events

If you want to design events that feel amazing and actually generate clients, this episode is for you.

👉 Download your free Initial Event Planning Playbook at EventFreeGift.com

In this episode of Creating Powerful Impact, Shay Wheat sits down with Owen Chambers, CEO and Co-Founder of The Professional Builder, an international company that has helped over 650 custom home builders scale with systems, client acquisition strategies, and high-ticket conversion events.

A marketer first, Owen reveals why live events still outperform funnels in 2025 and how he used nothing but a stage and a simple system to fill his pipeline when expanding from New Zealand into the U.S.

In this episode, you'll discover:

👉Why stages build trust faster than funnels

👉The surprising differences between U.S. and international markets

👉How to scale high-ticket sales without a massive team

👉The marketing trends that are working right now.

Whether you’re a builder, coach, or consultant, Owen’s simple formula will show you how to sell, scale, and stand out in today’s noisy market.

Connect with Owen at theprofessionalbuilder.com

Explore career opportunities at careers.theprofessionalbuilder.com

Connect with him on LinkedIn at linkedin.com/in/owenchambersnz

Connect with Shay Wheat

Shay Wheat is a Certified Event Producer™, CEO of Grace & Ease Productions, Inc., and host of Creating Powerful Impact. She helps coaches, consultants, and expert entrepreneurs scale their businesses with high-ticket conversion events and sustainable growth strategies.

🎁 Grab Shay’s free resources:

• Initial Event Planning Playbook - https://graceandeaseproductions.com/gift/planning-playbook/
• Decision Threshold Blueprint - https://graceandeaseproductions.com/threshold/

Learn more about Grace & Ease Productions at www.graceandeaseproductions.com