Creating Proto-personas if you don't have much time or budget.

Creating Proto-Personas

unSTRATEGIC explores digital strategy. We journey through the many layers of digital strategy including disciplines, methodologies, and tactics. Topics we cover are web & mobile strategy, UX/UI & design, project & account management, business development, project discovery & workshopping, ongoing consulting, opportunities, optimizations, and much more. We share free resources on our blog including templates and documentation to help with digital strategy. We also chat with many industry professionals around their areas of expertise. This podcast is for the thinkers, planners, and doers; or anyone who wants to learn more about digital strategy and its place within the broader business & marketing spheres. I'm your host, Adam James Lamagna, and our goal is to democratize digital strategy, make it accessible, and be (un)strategic about it.

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Marketing

unSTRATEGIC explores digital strategy. We journey through the many layers of digital strategy including disciplines, methodologies, and tactics. Topics we cover are web &amp; mobile strategy, UX/UI &amp; design, project &amp; account management, business development, project discovery &amp; workshopping, ongoing consulting, opportunities, optimizations, and much more. We share free resources on our blog including templates and documentation to help with digital strategy. We also chat with many industry professionals around their areas of expertise. This podcast is for the thinkers, planners, and doers; or anyone who wants to learn more about digital strategy and its place within the broader business &amp; marketing spheres. I'm your host, Adam James Lamagna, and our goal is to democratize digital strategy, make it accessible, and be (un)strategic about it.

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Creating Proto-Personas

Creating Proto-Personas