unSTRATEGIC: Digital Strategy

unSTRATEGIC: Digital Strategy

By Adam James LamagnaBusinessTechnologyMarketing
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unSTRATEGIC: Digital Strategy episodes

  • Ecommerce Strategy: Best Practices & Basic Concepts
    The strategy surrounding ecommerce is quite a big (and broad) topic. In order to understand ecommerce strategy, we first need to lay down a good foundation. This episode will cover the best practices and basic concepts of ecommerce user experience. We’ll dive deeper into conversion funnels, features for key pages, and chat about ecommerce fundamentals. …

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    31 min
  • Skills Development (During a Pandemic)
    Do you find that you have time on your hands due to COVID-19? If so, then there are plenty of available (free) resources out there that you can use to develop your skillset. Whether you’re just looking to learn more about core subjects or want to learn something specific, we’ve compiled a list of potential …

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    14 min
  • The Art of Asking Good Questions – Rebroadcast
    Hey everyone – today’s episode is a rebroadcast called The Art of Asking Good Questions (originally episode 7). In this episode, we explore opening, exploration, assessment, and closing questions for strategy workshops. To keep workshops on track and participants engaged, every good strategist should understand the difference between these 4 types of questions and incorporate them into their client sessions.
    17 min
  • Ramping up on Client Accounts – Part Three
    This episode concludes the Client Acclimation framework and the Ramping up on Client Accounts series with Part 3. We will cover the Community and Collaboration phases that make up Day 2 of the process. For instance, we’ll dive into online communities, discussion boards, and social media. In order to find more relevant insight for our …

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    31 min
  • Ramping up on Client Accounts – Part Two
    Having access to lots of information is great. But how do we harvest good insights from all that information? Then how do we organize it to make it useful? Today, we’re continuing our series on Ramping up on Client Accounts. We’ll share a process for extracting pertinent data from all the info out there. We …

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    21 min
  • Ramping up on Client Accounts – Part One
    Do you have a process for ramping up on client accounts? Can you learn about a new industry or market in less than a week? I’d like to share a framework that I call Client Acclimation, which consists of Construction, Cognition, Community, and Collaboration. I’ll break down each step for knowledge gain (and insight) into …

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    23 min
  • Exercises to Drive Design Direction
    We all know it can be difficult to get a consensus with your client stakeholders on design. Team members can argue over trivial elements like an image or color. Instead of wasting valuable project time and budget in design cycles, workshop with your clients first. We've put together several exercise to perform with clients that will help drive design direction. Download the available resource at https://unstrategic.com/design-exercises/
    17 min
  • How to Perform a UX Audit without Analytics Data
    Performing a UX Audit can be a really fun task. But it can also be daunting if we don’t have any analytics data. So how do we help clients that come to us who need to improve their websites, but there’s no good data to go off of? Don’t fret – there are several methodologies …

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    22 min
  • The Solutions Strategist (Strategy Talk with Patrick Richardson)
    Today we chat with Patrick Richardson, the U.S. Managing Director of hedgehoglabs.com - his background includes advertising, marketing, design, mobile apps, and much more. Topics range from agency life to team-building, the inner workings of a design sprint, to providing strategic insights for clients. If you'd like to learn more about Patrick or get in touch for a project, feel free to reach out to him here: https://www.linkedin.com/in/patrickrichardson/
    23 min

About unSTRATEGIC: Digital Strategy

From the publisher's feed

unSTRATEGIC explores digital strategy. We journey through the many layers of digital strategy including disciplines, methodologies, and tactics. Topics we cover are web & mobile strategy, UX/UI…