unSTRATEGIC: Digital Strategy

The strategy surrounding ecommerce is quite a big (and broad) topic. In order to understand ecommerce strategy, we first need to lay down a good foundation. This episode will cover the best practices and basic concepts of ecommerce user experience. We’ll dive deeper into conversion funnels, features for key pages, and chat about ecommerce fundamentals. …

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Do you find that you have time on your hands due to COVID-19? If so, then there are plenty of available (free) resources out there that you can use to develop your skillset. Whether you’re just looking to learn more about core subjects or want to learn something specific, we’ve compiled a list of potential …

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Hey everyone – today’s episode is a rebroadcast called The Art of Asking Good Questions (originally episode 7). In this episode, we explore opening, exploration, assessment, and closing questions for strategy workshops. To keep workshops on track and participants engaged, every good strategist should understand the difference between these 4 types of questions and incorporate them into their client sessions.

This episode concludes the Client Acclimation framework and the Ramping up on Client Accounts series with Part 3. We will cover the Community and Collaboration phases that make up Day 2 of the process. For instance, we’ll dive into online communities, discussion boards, and social media. In order to find more relevant insight for our …

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Having access to lots of information is great. But how do we harvest good insights from all that information? Then how do we organize it to make it useful? Today, we’re continuing our series on Ramping up on Client Accounts. We’ll share a process for extracting pertinent data from all the info out there. We …

Continue reading "Ramping up on Client Accounts – Part Two"

Do you have a process for ramping up on client accounts? Can you learn about a new industry or market in less than a week? I’d like to share a framework that I call Client Acclimation, which consists of Construction, Cognition, Community, and Collaboration. I’ll break down each step for knowledge gain (and insight) into …

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We all know it can be difficult to get a consensus with your client stakeholders on design. Team members can argue over trivial elements like an image or color. Instead of wasting valuable project time and budget in design cycles, workshop with your clients first. We've put together several exercise to perform with clients that will help drive design direction. Download the available resource at https://unstrategic.com/design-exercises/

Performing a UX Audit can be a really fun task. But it can also be daunting if we don’t have any analytics data. So how do we help clients that come to us who need to improve their websites, but there’s no good data to go off of? Don’t fret – there are several methodologies …

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Creating custom web proposals can be tedious. Here's a guide I'd like to share to help you produce better creative material for your prospects.

Today we chat with Patrick Richardson, the U.S. Managing Director of hedgehoglabs.com - his background includes advertising, marketing, design, mobile apps, and much more. Topics range from agency life to team-building, the inner workings of a design sprint, to providing strategic insights for clients. If you'd like to learn more about Patrick or get in touch for a project, feel free to reach out to him here: https://www.linkedin.com/in/patrickrichardson/