There are so many factors and variables that determine the performance on our website conversion rates. Today, we'll talk about factors within our control, factors outside our control, manipulation of conversion rates, and finally touch on optimization for conversion rates.

Today, we'll cover the continuation of Strategic Roadmapping by going over the last two phases: Identify Ideal State and Roadmap. Feel free to follow along with the Trello Board (https://trello.com/b/LU2OMbPY/strategy-roadmap-unstrategic-podcast). Thanks for joining!

For this podcast episode, I have created this Trello Board (https://trello.com/b/LU2OMbPY/strategy-roadmap-unstrategic-podcast) to visually display and help with the phases of roadmapping a web engagement (i.e. website, web project, digital product). Today, we'll cover the first two phases (out of four) of strategic roadmapping.

I’m excited to talk about Project Scope Development today – it’s a process to determine and document a list of specific goals, deliverables, tasks, price estimates and timeline estimates for a web project. Every project will be different, but this guide should act as a blueprint for determining scope to get your project off to …

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In this episode, we talk about the Digital Strategy Matrix, which we’ve designed to help structure digital strategy. If we understand all the elements and variables of strategy, and the tactics which can get us closer to our results. Then we can make better informed decisions, which will materialize into good recommendations for our clients. …

Continue reading "The Digital Strategy Matrix"

Hey guys, we are back with Season Two of unSTRATEGIC - The Podcast about Digital Strategy.

We are going to look at holistic strategy and start tying things together while diving deeper on the tactics digital strategists use to effectively show results.

I'm your host, Adam James Lamagna, join us January 23rd, 2019 for the new season of unSTRATEGIC.

Meet Matt O'Bryant, Director of Strategy at a Providence-based web agency.

There are different types of questions you should be asking in your strategy sessions: Opening, Closing, Assessment, and Exploration questions.

Meet Aileen McDonough, she's the owner of 3am Writers (http://www.3amwriters.com/), a creative communications firm based in Rhode Island. Listen to our strategy talk.

Let's talk about strategy in Account Management