There are so many factors and variables that determine the performance on our website conversion rates. Today, we'll talk about factors within our control, factors outside our control, manipulation of conversion rates, and finally touch on optimization for conversion rates.

Understanding Conversion Rates

unSTRATEGIC explores digital strategy. We journey through the many layers of digital strategy including disciplines, methodologies, and tactics. Topics we cover are web & mobile strategy, UX/UI & design, project & account management, business development, project discovery & workshopping, ongoing consulting, opportunities, optimizations, and much more. We share free resources on our blog including templates and documentation to help with digital strategy. We also chat with many industry professionals around their areas of expertise. This podcast is for the thinkers, planners, and doers; or anyone who wants to learn more about digital strategy and its place within the broader business & marketing spheres. I'm your host, Adam James Lamagna, and our goal is to democratize digital strategy, make it accessible, and be (un)strategic about it.

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Technology

Marketing

unSTRATEGIC explores digital strategy. We journey through the many layers of digital strategy including disciplines, methodologies, and tactics. Topics we cover are web &amp; mobile strategy, UX/UI &amp; design, project &amp; account management, business development, project discovery &amp; workshopping, ongoing consulting, opportunities, optimizations, and much more. We share free resources on our blog including templates and documentation to help with digital strategy. We also chat with many industry professionals around their areas of expertise. This podcast is for the thinkers, planners, and doers; or anyone who wants to learn more about digital strategy and its place within the broader business &amp; marketing spheres. I'm your host, Adam James Lamagna, and our goal is to democratize digital strategy, make it accessible, and be (un)strategic about it.

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Understanding Conversion Rates

Understanding Conversion Rates