This week Chris meets Charles Gray, CRO at Paytronix.What does Paytronix do?Combining data and marketing automation in one unified dashboard makes it easy for you and makes it easy for your guests to engage with your brand while becoming loyal customers.Charles was in the UK visiting Paytronix customers so we grabbed him for a quick chat, during the chat we discussed, His focus on guest experience and how he is obsessed with the way customers can interact with their chosen brands. Working with their partner of choice in the UK , NFS Restaurant technology. Understanding how your tech stack works for your guest & ensuring that the customer journey is intuitive and smooth. How the airlines & trains have led the way in changing the way customers do interact with their favourite brands, through Kiosks and apps. How the US has switched straight back to service rather than QR codes that we had to adopt during the pandemic How Paytronix are utilising AI to understand how successful campaigns actually are by using control groups and ai learning, even to the point of understanding what day of the week any of your customers are reacting to your campaigns. Guest frequency and nurturing emails, testing and learning how customers behave and spend. Customers are seeing 30-40% increase on basket size by using subscription tailored to the customer Creating raving fans through automated digital campaigns How prompting a previous sale in online ordering check out is proving 50% more effective than offering standard " Upsells" Pumpkin Spice and educate Chris!And much more....The Tech on Toast podcast is powered by ⁠⁠REMS Hospitality⁠⁠. Benchmark your restaurant across other venues securely and gain market share.