Dan Gingiss is a customer experience expert, speaker, author, consultant, and podcaster. His latest book, The Experience Maker, shares how companies can create remarkable experiences that are worth sharing by their customers. In this interview, Dan makes a compelling case that customer experience should be woven directly into the core components of your business, not seen as an afterthought if you have time and the resources to do it. Dan walks us through the WISER method, which stands for witty, immersive, shareable, extraordinary, and responsive. We cover examples from a wide variety of industries, and there are so many takeaways from this conversation that you can implement into your business, with little to no cost.