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If you create results-focused content it can feel pretty daunting. Not only are you trying to get information across, you are also hoping to engage your readers, reinforce your brand, and inspire action.

In my our conversation with author and entrepreneur Judi Harrington, Judi shares lots of practical advice for turning dry, technical content into persuasive writing that your audience will enjoy reading and will act on.

Learn more about Judi Harrington on her Substack, Judi 411.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.