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If you had told me my social awkwardness was a superpower when I was a teenager, no way would I have believed you.

But ...

The evidence says, yes, actually, people value my awkwardness. Why?

Because my devoted fans say that they like how authentic I am. They feel they have permission to be their messy human selves with me and that's such a relief in business situations!

Here's what I learned about appreciating what I consider one of my biggest liabilities.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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I’m a big fan of Deidre Woollard, Substack author of The Money Library. 

It’s hard to put Deidre’s work in a single category. What I enjoy most about her work is the way in which she navigates the very human tension between capitalism and what it means to be a thinking, caring human being.

As the owner of a small business I am constantly navigating the uncomfortable middle ground between my profit imperative and my desire to make a positive difference. This conversation will give you some good questions to consider when it comes to your own middle ground.

Hang out with Deidre at The Money Library on Substack.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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I don't know about you but I experienced 2025 as an exhausting year. Clients and community members told me they were feeling a lot of stress and economic uncertainty. As a result they were being more cautious about saying "yes" to the offers they received unless there was a clear benefit.

When I get an email offer or read an offer online and the offer is filled with graphics and complicated sections, my brain just turns off. I barely get past the first paragraph and I'm gone.

It's sad that the offer might be exactly what I've been looking for. Doesn't matter if I don't understand the offer and don't read it through.

So what DOES work?

In this week's podcast I'll share with you my favorite way to create an offer. I'll explain the six step process and share how I used this process to help a client create their offer.

Read the complete offer here.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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In this podcast conversation, coach and author, Barb Hubbard shares her journey writing and publishing her book, Quit Chasing Squirrels. 

Barb’s book is quite successful. AND rather than jumping into creating offers and non-stop promotion, Barb learned she needed rest and self-care before she was ready to use her book for growing her coaching practice.

Barb's website: https://barbhubbardcoaching.com/

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Last year I took on a project to interview clients and stakeholders because I realized that what powers word of mouth marketing, referrals in particular, is what clients say about us.

I felt I couldn’t in good conscience ask you to ask your clients why they refer you if I didn’t do the work myself.

My integrity as a business coach comes from my own experiences; my willingness to do the difficult, sometimes scary work.

In this podcast I share what I learned and how you, too, can and should articulate your super powers in your marketing.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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One of the trickiest challenges I deal with is fully owning my value as a coach.

This shows up in my conversations with perspective clients. Especially when it comes to sharing what I charge and what clients can expect regarding outcomes.

This is a part of myself that keeps saying Really? Can you actually charge people that much?

When Harrison Moore offered me a free coaching session I heard no confusion when he explained the value of the gifted session. He was absolutely clear that what he was offering was very valuable. I didn’t hear a hint of “I’m giving you a free session because I hope you’ll choose to become a paid client.” 

What I heard was from Harrison was he was genuinely interested in what I was doing in my business and to some degree he was assessing whether I was someone he wanted to coach.

The conversation felt honest and constructive. 

I was so impressed, I asked Harrison if he would be a podcast guest and share his enrollment process in more detail. 

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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A problem I struggled with this year was trying to figure out how to connect with my right-fit clients and stakeholders. 

It was a problem that I kept circling around like a kind of doom loop. 

Finally, I stopped because when I'm stuck in a doom loop it means something needs to change: I need to do more research or I need to think about the issue more expansively or something else.

I did more research, I talked to clients and stakeholders, and I gave myself space to consider other alternatives.

Here's what I learned and how I'm moving forward in the new year.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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One of the most effective ways to promote your business is to offer events: workshops, classes, and networking opportunities to name a few.

But not all events are created equal. 

To learn more about what goes into creating memorable, transformative events, I spoke with Heather Black, a speaking strategist and event expert.

Heather has spent years learning what it takes to create successful, profitable events. In our conversation, she shares her success strategies many of which you can put into practice for your own events.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Painful though it is, failure is really a business owner’s best teacher if you frame your failures in a way that allows you to fail forward. 

In this episode I talk about six ways you can reframe failure and use failure as a springboard to success.

Not saying that you'll ever enjoy failing. You're human. But at least you'll learn to think of failure more as a useful teacher that helps you succeed with more wisdom.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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If I asked you whether you intentionally made it difficult for people to say yes to your offers, you would be shocked.

Of course you don’t! You want to make it as easy as possible!

Ah, but what you don’t know can hurt you. More specifically there are dozens of hidden choke points people encounter that cause them to ignore your offers.

My podcast guest, Blyth Ellsworth shines a gentle light on those “friction points” and offers clear, actionable steps for finding and removing them. 

Because what you don’t know CAN come between you and customer sales!

If you find the Marketing Root Work podcast valuable, please become a subscriber!

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.