Marketing Root Work Podcast

Send us Fan Mail

If you’re reading this, you’re probably a creator: a writer, an artist, a podcaster, etc.

As creators our focus is always on the next cool thing we’re putting out in the world. We mostly concerned with growing our audience. The last thing we worry about is getting sued.

And yet, we live in a litigious world where the lines can be blurry when it comes to who really owns created content. 

In this conversation, entertainment attorney Madeline Schmidt explains the often hidden traps creators can fall into and what we can do to protect our creations and our businesses.

Learn more about Madeline and her work at https://madelineschmidtlaw.com/

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

In 2025, I began recording my clients to learn how I help them with their marketing. My clients often have great things to say about me yet I don't actively use their stories in my own marketing!

Why? What don't I follow my own advice?

I thought it was my scarcity mindset and it was. But there was something even more important keeping me small and safe.

Here's what I learned.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

The online search landscape has been changing for quite some time. In particular search engines are now emphasizing demonstrated authority; not only what the founder says about themselves and their business but what other qualified authorities are saying. 

My guest, Evan Boyer, works behind the scenes creating opportunities for his clients to demonstrate their authority and thought leadership. He and his team help clients define their leadership distinction, create newsworthy stories, and get those stories in front of the pubic through placed media.

Learn more about Evan and his work at Leaders PR.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

Sales-related conversations tend to be stressful. They are for the person selling and they can also be stressful for the customer.

In sales situations we want the other person to agree that what we're selling is valuable. We hope they'll want to move forward and buy from us.

The problem is when we're stressed we overfocus on what we want from the other person. It's just  part of being human. We can have the best intentions but that need to perform is strong.

In this podcast I share how I learned to refocus my attention so my communication style and selling style became a lot more productive ... and honestly makes sales-related conversations feel better for me and my prospective client.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

Internet search expert John Colascione has been there and seen it all when it comes to understanding exactly how a business gets found and recommended by search engines.

In particular, he is a wealth of information on how AI-is changing internet search and specific things we, as small business owners, need to do so the people we want to connect with can find us.

John is also very generously offering a free copy of his book, “Mastering Your Website,” go to searchen.com, complete the contact form and you’ll receive a link to download the book.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

Marketing is not something most people associate with being trustworthy.

We tend to think of marketing as "what you need to say to get people to buy your product." That it's a means to an end and if you have to manipulate or push a little the sale justifies that behavior.

Not in my book. Everything you say. Everything you do should be in service to developing trust with your clients. When people trust you, they become repeat clients. When people trust you they refer new business to you because they know you'll do a great job for the person they refer.

In this podcast I talk about some small, simple actions you can start taking to cultivate trust in your marketing.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

My guest, Chase Fairchild, knows what it takes to help local entrepreneurs turn their business dreams into reality. Through his agency, Bolt Marketing, Chase and his team create marketing campaigns for a variety of local businesses, from music venues to insurance agencies.

We had a great conversation about how he’s helped his clients create meaningful, engaging marketing that grows their small businesses. 

Learn more about Chase and Bolt Marketing here.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

When I ask business owners to say more about why they loathe marketing, they say things like:

•  Marketing isn’t my thing.
• I have no idea what I should be doing so I don’t do anything.
• Marketing feels kind of skeezy and high pressure … that’s not my style.
• I spent a ton of money on a marketing program last year and it didn’t do anything to improve my sales. I’m just out $5,000.

These are really painful issues for business owners! 

If you hate marketing because it feels so darn vague and risky...ah...read on. 

There are things you can do to reduce that uncertainty and get more comfortable with risk as a natural component of the marketing process.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

If you’re a mission-led business owner like me, you probably love your work and love helping your clients. 

But you may also struggle with talking about what you do because, well, what you do just isn’t inherently fascinating to most people.

When Cheri Martinen reached out to be to be a podcast guest, I was intrigued because people in insurance never reach out to me (unless they want to sell me a policy.)

Fortunately, Cheri has a wonderful sense of humor and she’s an excellent storyteller. She actually managed to make business insurance an interesting and relevant topic. 

Even if business insurance is not your thing, this is an engaging, useful podcast to watch. 

Learn more about Cheri and Bancorp insurance here. 

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

If you're a small, mission-led business, you might believe your strongest marketing advantage is the unique solution you offer.

Usually we think of a unique solution as a technical advantage or a process advantage. And a unique solution is valuable, absolutely.

However, in these ultra connected times, there really isn't such a thing as a unique solution. It's just too easy to quickly learn what everyone in your industry is doing.

One thing no one can copy is your mojo. That unique "something" that makes you and your business absolutely unique in a very crowded marketplace.

In this podcast I share what mojo is, why we might avoid using it, and how to get your mojo working in your business.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.