Marketing Root Work Podcast

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Marketing is not something most people associate with being trustworthy.

We tend to think of marketing as "what you need to say to get people to buy your product." That it's a means to an end and if you have to manipulate or push a little the sale justifies that behavior.

Not in my book. Everything you say. Everything you do should be in service to developing trust with your clients. When people trust you, they become repeat clients. When people trust you they refer new business to you because they know you'll do a great job for the person they refer.

In this podcast I talk about some small, simple actions you can start taking to cultivate trust in your marketing.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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My guest, Chase Fairchild, knows what it takes to help local entrepreneurs turn their business dreams into reality. Through his agency, Bolt Marketing, Chase and his team create marketing campaigns for a variety of local businesses, from music venues to insurance agencies.

We had a great conversation about how he’s helped his clients create meaningful, engaging marketing that grows their small businesses. 

Learn more about Chase and Bolt Marketing here.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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When I ask business owners to say more about why they loathe marketing, they say things like:

•  Marketing isn’t my thing.
• I have no idea what I should be doing so I don’t do anything.
• Marketing feels kind of skeezy and high pressure … that’s not my style.
• I spent a ton of money on a marketing program last year and it didn’t do anything to improve my sales. I’m just out $5,000.

These are really painful issues for business owners! 

If you hate marketing because it feels so darn vague and risky...ah...read on. 

There are things you can do to reduce that uncertainty and get more comfortable with risk as a natural component of the marketing process.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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If you’re a mission-led business owner like me, you probably love your work and love helping your clients. 

But you may also struggle with talking about what you do because, well, what you do just isn’t inherently fascinating to most people.

When Cheri Martinen reached out to be to be a podcast guest, I was intrigued because people in insurance never reach out to me (unless they want to sell me a policy.)

Fortunately, Cheri has a wonderful sense of humor and she’s an excellent storyteller. She actually managed to make business insurance an interesting and relevant topic. 

Even if business insurance is not your thing, this is an engaging, useful podcast to watch. 

Learn more about Cheri and Bancorp insurance here. 

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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If you're a small, mission-led business, you might believe your strongest marketing advantage is the unique solution you offer.

Usually we think of a unique solution as a technical advantage or a process advantage. And a unique solution is valuable, absolutely.

However, in these ultra connected times, there really isn't such a thing as a unique solution. It's just too easy to quickly learn what everyone in your industry is doing.

One thing no one can copy is your mojo. That unique "something" that makes you and your business absolutely unique in a very crowded marketplace.

In this podcast I share what mojo is, why we might avoid using it, and how to get your mojo working in your business.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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A lot of mission-led business owners dream of writing a book. They imagine the big advance they will receive from their publisher, the tours, the publicity, the book signings.

Alas, those days are over my friends. Today anyone can put their content into the world and this has changed the publishing industry forever.

But I have good news for those of you who have written books or aspire to write books.

You don’t need your book to become a bestseller in order to grow your business and gain a following. You just need to learn how to use your book as the wonderful marketing asset it actually is.

In my conversation with Kristen White of Orange Cat .. she shares her game plan for how she helps her clients earn (a lot) more money, create raving fans, and become a known expert in their field.

Learn more about Kristen and her work at Orange Cat Content | Kristen White Media.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

Marketing is not about making a sale. Marketing is about creating a relationship based in trust and safety so that a sale can occur.

And the quality of sincerity is key to creating trust, safety, and credibility.

I know sincerity can feel like one of those "mushy" qualities that is hard to quantify but one thing I know for sure: if you're not sincere, people can tell and you're creating a large, unnecessary obstacle between your business and getting the sales you desire.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

When you hear “trailer parks” what comes to mind?

I doubt you think of the American Dream.

And yet my guest, Leo Young, thinks trailer parks are a great representation of the American Dream and shares how he sells trailer parks as an attractive investment opportunity. Everybody wins: the investors, the parks, and the park residents.

We had a great, uplifting conversations.

Learn more about Leo Young and his work here and here.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

You have a great introduction and when a prospective client asks you "What do you do" you make the mistake many expert service providers make; you immediately launch into a detailed explanation about exactly what you do to help you clients.

You have entered "Processland" and your prospect's eyes glaze over. You've lost them.

Here's a better idea: tell your prospect a story about how you've helped other people just like them. And remember, to make your client the hero of the story. You are the wise guide who helps your hero client overcome daunting obstacles and attain success.

You are Obi-Wan Kenobi. Your client is Luke Skywalker. 

May the force be with you.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

I had a great conversation with Janette Spiezio of Sustainable Haus Mercantile. Janette is a maker and champion of creating products that make our planet a more sustainable, healthier place. In this podcast Janette shares the opportunities and challenges of being a eco entrepreneur. What has worked for her and what she’s still figuring out.

If you’re interested in living a more sustainable lifestyle, I encourage you to visit Sustainable Haus Mercantile here.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.