Marketing Root Work Podcast

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If you’re asking yourself “what’s the big deal” or “who am I to...?” you are not only doing yourself a disservice--you are doing a grave disservice to the many people and organizations that need your services and products. 

Plus, you’re sabotaging your marketing because you’re broadcasting a mixed message to your audience (My service will help even though it’s not all that great).

For tips on getting clear about “why you” and how to use this information in your marketing without sounding like a jerk, this podcast episode is for you!

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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I have an uneasy relationship with AI. On the one hand I’m finding more and more ways to use AI in ways that help my business and the people I serve. On the other hand I still don’t feel entirely comfortable using AI (it’s almost too easy) and there’s the whole “AI will replace all of our jobs” thing.

For this reason, I really enjoyed talking to Piper Martz of Table Stakes Media. Piper is deeply involved in using AI in her digital marketing company AND she cares deeply about how AI technology affects individuals and communities. I love her balanced approach!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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If you are a purpose-led expert service provider, you probably feel challenged to talk about what you do in one or two sentences.

It's hard!! I know.

The problem is that our potential clients need to hear our message in a clear, simple way. This helps them quickly recognize "Oh, this person has something valuable that I need."

This inspired me to look for better ways to help my clients create their marketing message. And guess what? I discovered by interviewing my customer's ideal clients, I could turn those interviews into powerful, clear marketing content!

The best thing? Your marketing content is based on what your ideal clients love about you!

Read the BrandScript I created for my own business (based on interview my ideal clients) here.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

The relationship between women and money continues to be a very live topic for me because, hmm, I’m a woman and a business owner and I continue to have a prickly relationship with earning and having money.

That’s why I invited Nicole Jones to be this week’s interview. 

Nicole Jones is a licensed counselor who helps intelligent accomplished women create productive, prosperous relationships with earning and having more money.

Learn more about Nicole and her work here.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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If you're like me, you probably lean on willpower to power yourself through a difficult project. Willpower is a celebrated quality in our culture, right? When the going gets tough, the tough get going.

There’s just one problem with willpower: when we use it to gut through difficult situations, we inevitably pay a very high price.

Here's a better way to tackle those challenging intiatives.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Mike DeJong is a little different from the guests I typically speak with.

Mike got his start as a franchise owner and he was so successful, he found himself in a coaching role supporting other franchise owners seeking his advice.

What I especially appreciate about Mike is his approach to creating a successful business. Whether you’re getting started as a franchise owner or building a professional service practice, Mike’s philosophy is that we need to find people whose strengths compliment our weaknesses. And we want to find people who are truly superb at what they do. 

In other words, whether they are employees or contractors, our business is as successful as the business team we’ve created.

Mike’s on a mission to share what’s he learned with as many people as possible and he’s written three (three!) to get the word out. 

Learn more about Mike and his business wisdom here.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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You might think your biggest marketing mistake is that you need to post more on social media. Or perhaps you're worried that you aren't finding enough opportunities to be a podcast guest.

Not to say these aren't marketing issues. They are.

But one of the biggest marketing mistakes I see small business owners make is what they focus their marketing message on. It's the reason people never finish reading your offers and articles.

Hint: the best marketing is a hero's journey and the hero is your client.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Can you have a business that's fun and profitable?

Business coach, Wendy Muzzy, says "yes" and talks about how she helps women business owners address money issues and create more joy in their businesses.

Visit Wendy's website to learn more about her and her services. WendyMuzzy.com.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

Something I often hear from the people I work with is "how do I find my people?"

What they're really asking is "how do I find the people who will genuinely appreciate my unique approach and will happily pay me for my services?"

Referrals remain the best way to connect with great-fit clients. However, referrals can take a long time to materialize. Especially if we aren't intentionally developing a referral pipeline.

Two strategies I recommend are:

1. Actively work on creating your referral system.
2. Use your favorite clients' words and language in your marketing! Let your best clients speak directly to potential best clients!

If you want to attract more great-fit clients with more speed and ease, I urge you to put these strategies into action! The sooner you begin taking steps to cultivate these connections, the sooner people will be showing up who can't wait to pay you!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.