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If there were only one question I could ask heart-centered business owners it would be this:

What do you really want to create?

Assuming it were absolutely possible.

I love this question because it immediately blows past all the obstacles and things we don't want and shifts our focus on something wonderful; what we DO want.

In this episode I talk about why a problem-focus doesn't get us what we want, what does get us what we want, and I offer you a fun exercise to try this process out.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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I often tell people that owning a business is a hero’s journey. Nothing is going to stretch you and push your buttons more than the daily adventures of running a business. 

Leslie Boyce knows this better than most people. Over the course of her career Leslie has been a cabaret performer, owner of a local gym, and is now a business coach who helps women business owners get unstuck and level up their game.

In this conversation Leslie and I discussed the challenges of business ownership, her experiences coaching women business owners, and trying to balance the challenges of entrepreneurship with being a loving mom.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Something I think a lot about (too much perhaps) is getting to the reasons people choose us. There are always going to be a lot of people who are doing work that is similar to what we do. There are always going to be people who promise the same outcomes.

And yet our client choose to specifically work with us. For lack of a better word I’m calling this our marketing mojo. 

Here’s my experience helping a client identify their marketing mojo and how I helped them begin using their mojo.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Coaching is largely process-driven similar to therapy and although our clients receive real benefits, those benefits can be subtle and hard to articulate.

For this reason I often find myself reluctant to ask people to pay me. Or when prospective clients push back on the price I quote, I cave pretty quickly.

From the many conversations I’ve had with coaches, this is a common challenge.

It’s also a common challenge for other process-centric professions: creative services, healing services, therapy and consulting just to name a few.

For this reason I was fortunate to meet Harrison Moore. 

Now here’s what fascinated me about Harrison and his coaching practice.

From the beginning I never had the slightest doubt that Harrison absolutely believes in the value of his coaching. 

His belief is not from a place of arrogance. It comes from a place of humility and an almost reverence for what coaching can create for his clients.

He also holds coaching as a kind of sacred practice; that he has learned from and is passing on what he learned from his own coach.

This humble but deep confidence in his coaching made a huge impression on me. I wanted to hold my coaching practice in the same way. 

I want to bring this level of professionalism and respect for what I do.

In this podcast conversation, Harrison and I discuss his journey as a coach and what has helped him embody the values of his gifts and work.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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If you do fantastic work and help clients get results no one cares if you're a misfit.

It’s such a relief to know you can be yourself, fly your freak flag (if you so choose) and do what you do well in the way you do it. If you have devoted fans they will be delighted to send more clients and customers your way because it feels good to tell people about someone who does great work. Period.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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When you are a great, trusted referral source, you have two very powerful social contracts working in your favor:

1. You get to be a kind of "rock star" to your peers (you know about a great resource your peers don't yet know about).
2. When you give a referral the business to whom you give the referral very much wants to return the favor. Reciprocity is a powerful persuasive incentive for people.

In this podcast I share why reciprocity is so powerful and how it benefits you when you give referrals; in particular because people will want to give YOU referrals.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Most of us think of life challenges as obstacles to creating a successful business.

What if instead your challenge became a springboard to creating something instead?

When she was diagnosed with a brain tumor, Cheyenne Dorsagno decided to use her experience to create an entirely new business so she could help others who are facing their death.

Cheyenne’s experience is a true hero’s journey and we had a wonderful, inspiring conversation.

Note: To connect with Cheyenne, email her [email protected] .

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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This is really embarrassing for a me to admit as a marketing professional.

I have a very hard time handling the praise people give me and my work.

It's not a simple issue either. I can't think or talk myself out of this issue.

Perhaps you can relate? Or there's something else that makes success hard for you to own?

In this podcast I talk about my journey and what I'm doing to create an identity that can embrace success. 

Time to leave my cozy cave.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Nothing kicks my butt (and perhaps yours as well) than looking at my business numbers. When the numbers aren’t what you want all kinds of negative emotions come up.

But finances and the numbers are an extremely important part of owning a business. Your reluctance to look at the numbers has a negative impact on all parts of your business health!

To help me sort this out, I talked with Hailey Fernelius. Hailey is a bookkeeper and somatic money coach for entrepreneurs. Her area of expertise is helping clients with the issue of scarcity thinking so they can create the thriving businesses they desire.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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It might surprise you (it surprised me) that we choose the role of victim a lot more than we realize. 

It's quite normal to wish we could just win the lottery and all our problems would be solved. It's normal to want to be saved by a big, cool person in our field; it's normal to assumed we're doomed (unless we're saved); it's normal to blame evil forces in the world. If you're human you do these things. I do.

The problem is that staying stuck in a victim role automatically puts us at a disadvantage. And honestly, we disrespect our innate talent and agency as human beings. 

Not saying that choosing empowerment is easy but when we do, we enable ourselves to play a much larger game and to make the positive difference we long to make.

If you find the Marketing Root Work podcast valuable, please become a subscriber!

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.