Marketing Root Work Podcast

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One of the trickiest challenges I deal with is fully owning my value as a coach.

This shows up in my conversations with perspective clients. Especially when it comes to sharing what I charge and what clients can expect regarding outcomes.

This is a part of myself that keeps saying Really? Can you actually charge people that much?

When Harrison Moore offered me a free coaching session I heard no confusion when he explained the value of the gifted session. He was absolutely clear that what he was offering was very valuable. I didn’t hear a hint of “I’m giving you a free session because I hope you’ll choose to become a paid client.” 

What I heard was from Harrison was he was genuinely interested in what I was doing in my business and to some degree he was assessing whether I was someone he wanted to coach.

The conversation felt honest and constructive. 

I was so impressed, I asked Harrison if he would be a podcast guest and share his enrollment process in more detail. 

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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A problem I struggled with this year was trying to figure out how to connect with my right-fit clients and stakeholders. 

It was a problem that I kept circling around like a kind of doom loop. 

Finally, I stopped because when I'm stuck in a doom loop it means something needs to change: I need to do more research or I need to think about the issue more expansively or something else.

I did more research, I talked to clients and stakeholders, and I gave myself space to consider other alternatives.

Here's what I learned and how I'm moving forward in the new year.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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One of the most effective ways to promote your business is to offer events: workshops, classes, and networking opportunities to name a few.

But not all events are created equal. 

To learn more about what goes into creating memorable, transformative events, I spoke with Heather Black, a speaking strategist and event expert.

Heather has spent years learning what it takes to create successful, profitable events. In our conversation, she shares her success strategies many of which you can put into practice for your own events.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Painful though it is, failure is really a business owner’s best teacher if you frame your failures in a way that allows you to fail forward. 

In this episode I talk about six ways you can reframe failure and use failure as a springboard to success.

Not saying that you'll ever enjoy failing. You're human. But at least you'll learn to think of failure more as a useful teacher that helps you succeed with more wisdom.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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If I asked you whether you intentionally made it difficult for people to say yes to your offers, you would be shocked.

Of course you don’t! You want to make it as easy as possible!

Ah, but what you don’t know can hurt you. More specifically there are dozens of hidden choke points people encounter that cause them to ignore your offers.

My podcast guest, Blyth Ellsworth shines a gentle light on those “friction points” and offers clear, actionable steps for finding and removing them. 

Because what you don’t know CAN come between you and customer sales!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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If there were only one question I could ask heart-centered business owners it would be this:

What do you really want to create?

Assuming it were absolutely possible.

I love this question because it immediately blows past all the obstacles and things we don't want and shifts our focus on something wonderful; what we DO want.

In this episode I talk about why a problem-focus doesn't get us what we want, what does get us what we want, and I offer you a fun exercise to try this process out.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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I often tell people that owning a business is a hero’s journey. Nothing is going to stretch you and push your buttons more than the daily adventures of running a business. 

Leslie Boyce knows this better than most people. Over the course of her career Leslie has been a cabaret performer, owner of a local gym, and is now a business coach who helps women business owners get unstuck and level up their game.

In this conversation Leslie and I discussed the challenges of business ownership, her experiences coaching women business owners, and trying to balance the challenges of entrepreneurship with being a loving mom.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

Something I think a lot about (too much perhaps) is getting to the reasons people choose us. There are always going to be a lot of people who are doing work that is similar to what we do. There are always going to be people who promise the same outcomes.

And yet our client choose to specifically work with us. For lack of a better word I’m calling this our marketing mojo. 

Here’s my experience helping a client identify their marketing mojo and how I helped them begin using their mojo.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Coaching is largely process-driven similar to therapy and although our clients receive real benefits, those benefits can be subtle and hard to articulate.

For this reason I often find myself reluctant to ask people to pay me. Or when prospective clients push back on the price I quote, I cave pretty quickly.

From the many conversations I’ve had with coaches, this is a common challenge.

It’s also a common challenge for other process-centric professions: creative services, healing services, therapy and consulting just to name a few.

For this reason I was fortunate to meet Harrison Moore. 

Now here’s what fascinated me about Harrison and his coaching practice.

From the beginning I never had the slightest doubt that Harrison absolutely believes in the value of his coaching. 

His belief is not from a place of arrogance. It comes from a place of humility and an almost reverence for what coaching can create for his clients.

He also holds coaching as a kind of sacred practice; that he has learned from and is passing on what he learned from his own coach.

This humble but deep confidence in his coaching made a huge impression on me. I wanted to hold my coaching practice in the same way. 

I want to bring this level of professionalism and respect for what I do.

In this podcast conversation, Harrison and I discuss his journey as a coach and what has helped him embody the values of his gifts and work.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

If you do fantastic work and help clients get results no one cares if you're a misfit.

It’s such a relief to know you can be yourself, fly your freak flag (if you so choose) and do what you do well in the way you do it. If you have devoted fans they will be delighted to send more clients and customers your way because it feels good to tell people about someone who does great work. Period.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.