Marketing Root Work Podcast

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Something I often hear from the people I work with is "how do I find my people?"

What they're really asking is "how do I find the people who will genuinely appreciate my unique approach and will happily pay me for my services?"

Referrals remain the best way to connect with great-fit clients. However, referrals can take a long time to materialize. Especially if we aren't intentionally developing a referral pipeline.

Two strategies I recommend are:

1. Actively work on creating your referral system.
2. Use your favorite clients' words and language in your marketing! Let your best clients speak directly to potential best clients!

If you want to attract more great-fit clients with more speed and ease, I urge you to put these strategies into action! The sooner you begin taking steps to cultivate these connections, the sooner people will be showing up who can't wait to pay you!

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Most of the business owners I work with did not start businesses to work 60-hour weeks. They started their businesses to do something they’re fantastic at, make a positive difference, and have space for caring for others, flexibility, and a life they enjoy.

Still, it can be tough to set those boundaries. When we’re connected 24/7 it can feel difficult to stay offline; especially because that’s where our clients are.

Ari Pirutinski deliberately began his business, Steady Growth Partners in order to do what he loves and to set hard boundaries so he has time for the other-than-work activities he cherishes.

And it has not hurt his success. In fact, he believes setting clear work-life boundaries has contributed to the success of his business.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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I rarely smile or laugh when I read most business marketing but when I do, I remember the company.

And that’s the point: when done well, marketing that uses wit and humor and playfulness can capture your prospects attention and is more memorable (sticky) than the staid, boring stuff the other guys are doing.

The quality of delight, when done well, gives your marketing an edge.

Episode Notes: Emily McGregor and PenguinCat

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Community is very important to our well-being as business owners. I don’t think any human enterprise can be done alone. I depend on my communities, both in-person and virtual for all kinds of reasons: advice, expertise, and just hanging out with people I enjoy and who “get” me.

And yet, there are times when a community which once served us no longer fits. This can feel so painful! It’s why I invited Jennifer Corbeau to share her wisdom on how she moved on from a community when she realized it was holding her back. And she left with grace and a sense of completion.

Jennifer Corbeau is a guide, teacher, and catalyst who leads women on transformative travel retreats. Learn more about Jennifer’s work on her website. SpiralPathJourneys

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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If you're a business owner, you've no doubt experienced a difficult sales call. It's even worse when you think it's something you can absolutely help with and your prospective client gets prickly.

What do you do?!

I share a super awkward situation which (thanks to good advice) I was able to repair.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Jason Fishman saw how difficult it was for many types of startups to receive funding from traditional sources and he had a creative response: why not use crowdfunding as a way for smaller ventures to find investors?

Jason’s agency, Digital Niche Agency, provides strategic and marketing services to help smaller ventures attract investors using the crowdfunding framework. 

Connect with Jason: https://www.digitalnicheagency.com/

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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There is a reason your favorite clients choose to work with you. You do an exceptional job addressing tangible and intangible elements which are important to your client. 

This is huge when it comes to your marketing. You want to make sure you are always addressing how you are making a unique, measurable difference for your best clients. 

When you share successes, testimonials, etc. you are letting prospective right-fit clients know how you make a difference and success stories help prospective clients feel "they helped someone like me, they can help me as well."

In this podcast I talk about how to learn what outcomes matter most to your client and how to measure progress.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Dear hoomans

Do you know who the best marketers are?

Cats!!

We own the Internet and today your lucky because we will tell you some of our secrets!

Love 

Mako, Lily, and Joey

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Even though I know better, I still find it difficult to charge a price which accurately reflects the value of my work. 

Why? In truth, under-charging is protective. At some level I believe that if I named the actual cost to hire me, no one would hire me. Ever.

The good news is I've come up with a different perspective on how to talk about my prices which I'm sharing in this podcast.

Hope you find this helpful!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

Most of the businesses I work with are service-based solopreneurs. But when Maddison Violet of Ve Oh Lay Acres reached out to be podcast guest, it was an easy “yes” for me.

For one thing, I like drinking wine and talking with the owner of a winery was irresistible. The other reason I wanted to talk with Maddison is the success story she shares. In particular, the way in which she and her husband have fostered strong relationships with their local community and how those connections have helped their business thrive.

The only bummer here is that Ve Oh Lay wines aren’t yet for sale outside of Canada. But Maddison assures me visitors are warmly welcomed should you decide to take a trip to their vineyards in British Columbia. 

Sounds like a great trip to me!

Learn more about Ve Oh Lay Acres Winery & Farm here: www.veohlayacres.com/

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.