Marketing Root Work Podcast

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We don't talk much about integrity in small business circles. This is probably because integrity can smack of moral judgement.

But integrity is actually about how we show up for ourselves and for our values. When we get out of integrity, we create messy, avoidable problems for ourselves and our business.

In this podcast I share how I was out of integrity with a particular business situation and what I did to get back into integrity.

Restoring integrity is not comfortable but our business work so much better when everything is in harmony especially when it comes to our standards and boundaries!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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I probably don't have to tell you that we can be our own worst enemies when it comes to creating a sustainable business that makes a difference.

Shadow gremlins, scary stories, old insecurities all conspire to keep you small, invisible...and safe.

A strong resilient "root system" is the key to creating the business and difference you desire in the world. Here I share the experience and practices I use to keep my own root system strong.

We live in a world that feels like it is conspiring to keep us from succeeding. A root system is my favorite form of constructive resistance.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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A common concern I hear from small business owners is the amount of time and effort it takes to enroll a right-fit client. 

Boy do I understand! On average I need have discovery calls with 10 interested people in order to sign someone up for my one on one coaching package. That's a lot of conversations to have.

Fortunately, it CAN be easier. I share my primary strategy which boosts my conversion rate from 10% to 50% +.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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There are virtual summits for every imaginable profession and business focus. Perhaps you've attended a few?

Speaking at a summit, like speaking at a live event, can be a great way to share your expertise, gain recognition, and cultivate win-win relationships.

Suzanne Culberg (20 + speaking engagements at summits) shares her experience and wisdom with me. In our conversation we discussed:

• Ways in which you may be asked to present at summits.
• How to identify summits that are in alignment with your business values.
• Benefits of summit speaking as well as the downsides.
• Specific things you can do to make speaking preparation as easy as possible.

Learn more about Suzanne Culberg at SuzanneCulberg.com

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

As a small business owner you know how noisy and cluttered the marketplace feels. It can feel so difficult to make sure your ideal clients hear YOUR message!

It's not enough to be different. You need to be distinctive: different in a way your people care about.

In this podcast I talk about my process for creating a provocative, distinctive message that cuts through the clutter and resonates with my ideal people in a way that inspires action.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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There are a lot of bright, shiny things we're told we must have when it comes to business marketing: a cool website, lots of social media engagement, an awesome logo, a podcast, etc. etc.

All of these help make us visible to potential clients and that's great. But without more direct contact over time, we will fail to create the trust and rapport people need in order to hire us.

In this podcast I share what I'm doing in my own business to nurture and cultivate business relationships.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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When it comes to word of mouth marketing and referrals, one of most common questions people have is: 

How do I keep in touch with people in a way that doesn’t feel icky and transactional?

To answer this question, I talked with Suzanne Culberg who has a very manageable process for keeping in touch with business contacts. I like Suzanne’s approach because it is human, intuitive and effective.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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I deliberately chose not to record a podcast the week I was on vacation. The fact that I fully owned my decision and didn't feel freaked out was a business win.

In this episode I share how my attitude and practice around play and resting have changed over the years. And how I've learned to honor my need for rest before I turn into a burned out crispy critter.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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I do not believe AI will put all content creators out of business.

However, lot of content creators are stressed out because they’re worried about being replaced.

As result they are more cautious about what they create because they don’t want to unnecessarily offend people. They don’t want to lose readers.

The delicious irony is when we are more cautious, our content become a lot more bland, like something anyone could create; like the stuff AI creates.

The challenge for all of us is to create content that only we can create. This requires us to be more messy, quirky, and original. Not less.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

A recent survey showed most small business owners think referrals and recommendations are the best way to connect with their ideal clients.

And yet, conversations I've had with these business owners reveals despite the benefits of word of mouth marketing, they tend not to put much time and effort into tending referrals.

There are good reasons people avoid word of mouth marketing: it takes time, feels icky (leads groups), and no one wants to ask people for support.

I share some strategies I use to make word of mouth marketing less awkward, more fun and more rewarding.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.