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When you are a great, trusted referral source, you have two very powerful social contracts working in your favor:

1. You get to be a kind of "rock star" to your peers (you know about a great resource your peers don't yet know about).
2. When you give a referral the business to whom you give the referral very much wants to return the favor. Reciprocity is a powerful persuasive incentive for people.

In this podcast I share why reciprocity is so powerful and how it benefits you when you give referrals; in particular because people will want to give YOU referrals.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.