Good Morning, Thought Leaders! Welcome to Your Sales Enablement Podcast

Creating Sales Playbooks That Actually Get Used


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Ever spent hours crafting a sales playbook only to watch your reps ignore it? You're not alone—and you're not stuck. In this video, Maria breaks down how to create a sales playbook your team will actually use and love.


You'll learn:
✅ How to make your playbook concise and searchable
✅ What to include (objection handling, value messaging, and more)
✅ Why real examples from top performers are your secret weapon

Stop building playbooks that collect dust. Start creating a living, breathing tool that helps reps win deals.

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Good Morning, Thought Leaders! Welcome to Your Sales Enablement PodcastBy goodmorningenablement