Amanda Louder is a Certified Life Coach who helps women from conservative Christian backgrounds love their sex life. She helps women embrace their sexuality to help them strengthen their relationship with themselves, their spouse, and their Heavenly Parents. As a first step to helping women embrace their sexuality, she has provided a FREE guide to help women understand how they personally experience pleasure. You can get this guide by going to www.amandalouder.com/improvingintimacy

In addition to being a coach, Amanda is also a wife, mom to 3 and step-mom to 2.  In her spare time, she enjoys reading, watching her kids play sports, fishing, and camping.

To hear more from Amanda, you can find her on Instagram @AmandaLouderCoaching or her podcast "Live From Love" where she talks about all things sex and marriage.

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00:02 Voice Over: Welcome to Improving Intimacy, a podcast to help single and married Latter Day Saints strengthen their family connections and marriages. Daniel A. Burgess is the host of Improving Intimacy. Daniel's a marriage and family therapist, father, husband, and author. Here's Daniel on this episode of Improving Intimacy.

00:20 Daniel: Welcome to another episode of Improving Intimacy. Today, we have life coach Amanda Louder with us, and I'm excited to explore her journey. I've been through her podcast and her website, and she's a member of the Intimacy Group. And I really enjoy her comments a lot, so I'm excited, and hopefully you are excited, to explore her journey to healthy sexuality here. So, let's jump right into it. Welcome. Tell us a little bit about yourself, Amanda.

00:47 Amanda: Thanks so much, Daniel, I'm excited to be here. My name is Amanda Louder. I am a certified life coach. I coach women, primarily from conservative Christian backgrounds, help them embrace their sexuality, learn to love their sex life. I'm married. I'm currently on my second marriage, don't plan to have any more. [chuckle]

01:08 DANIEL: Oh, wow.

01:09 AMANDA: And together we have five kids, ranging from 11 to almost 20.

01:14 DANIEL: That's exciting. So, what took you on this journey? I'm assuming that you weren't always a life coach.

01:18 AMANDA: No. [chuckle]

01:20 DANIEL: So, what brought you here?

01:22 AMANDA: So, when I went through my divorce about eight years ago, it was really a time of discovery for me and discovering myself. And I actually have a great relationship with my ex-husband now, and we co-parent really well. And I'm remarried. I actually got remarried fairly quickly. I met my husband just six weeks after my divorce was final, and we married about nine months later, and we've been very happily married for seven years now. And so, people started reaching out to me for divorce advice, because they could see that, I guess as far as divorce goes, it was pretty successful. [chuckle] And so, I was getting calls like three or four times a month from people either asking for themselves or for a close friend or family member. And I really started thinking about going back to school to become a therapist so that I could help more women who had been in my situation. And I looked into it, and it would have taken me a lot of years and a lot of time that I wasn't willing to sacrifice with my family. I had five children at that point, and I'm very busy with them. And so, it wasn't something that I was willing to pursue. But then I found coaching a few years ago, and immediately, it felt like the right choice. It felt like what I was meant to do.

02:44 AMANDA: So, I started coaching, and then I went through a certification program. I started originally just coaching women who were struggling in their marriage and contemplating divorce, helping them come to that decision for themselves with confidence and peace. And as I coached more and more, I found more and more women were struggling with healthy sexuality within their marriage and within themselves. And I was actually just on a trip this summer with a bunch of other girlfriends who are also coaches, and we're sitting around our condo, as girls do, and sex comes up. And so, I started imparting of my knowledge of the subject. And by the end of our trip, all of my friends were like, "Amanda, you have to do this. You have to change your niche. This is what you were truly meant to do. We have learned more from you in a weekend than we have in 15 years of marriage." And I was very hesitant at first. Sex can be a very scary topic for some people. I come from a background... A very private background. My parents are very private people.

03:48 DANIEL: Very.

03:49 AMANDA: I've never been that way. I'm always been an open book. But respecting where I came from and stuff, I understand that it can be a very scary subject for a lot of people to talk about. But it is something that I am very comfortable talking about. I feel very comfortable in that space and really want to help women love their sex life and embrace that so that they can not only enjoy their marriage more, but truly embrace who they are as a person. And I think it helps them come closer to themselves, to their spouse, and to their heavenly parents.

04:20 DANIEL: I think it's impressive as I listen to your podcast. It's one thing to be a coach or even a therapist and work with people with sexual health issues, another have this ability to talk about the very sensitive, private, taboo topics in a way that's very comfortable. And that's one thing I immediately appreciate listening to your podcast. You could say things like vagina, clitoris, masturbation. The one episode I was listening to, I think it was orgasms. And the way you presented the information, you even talked about how using masturbation is a healthy part of discovering yourself. The way you presented it was very impressive. It's very difficult within our culture to even use the word masturbation. You pointed out it's a dirty word, and it triggers a lot of people.

05:04 AMANDA: Well, I have to attribute a lot of that to you, Daniel. I listened to a podcast you were on, I think it was maybe the Mormon Marriages podcast, and mainly...

05:11 DANIEL: Oh, with Nate Bagley and his wife?

05:13 AMANDA: Yes. And it really opened up my eyes to a different way of looking at things. And then, I really started doing a lot of my own research and thoughts and prayer about it to be a lot more open-minded about it.

05:26 DANIEL: Thank you. It's been quite a journey, but today's podcast is not about me. I relate to you a lot, just I didn't realize you had this background with your divorce. It sounds almost parallel to my experience. I'm assuming you probably already know. But it sounds like we were even divorced at probably about the same time. And I met my wife shortly before my divorce, and we knew we were gonna get married within months after my divorce was finalized. And so, in my journey, I made the stupid decision of jumping back into school and getting into therapy, and that was... It's difficult. And I knew it was gonna be hard, but I value and appreciate the weight of that journey, and I've been very open and vocal about life coaching and the concerns I have around it. You have something that most coaches don't have, is an actual certificate. You're a certified professional life coach. And I think that's important because one of the things of working with people, especially with this type of subject, is you really gotta understand your boundaries, professionally, ethically, and what the client's responsibility is and your responsibility is. And I think that adds an additional level of safety in the relationship.

06:37 DANIEL: And so, very good for you. I admire you for doing that, because you're right. I can't tell you how many people I've seen in our position, try to go back into, or at least pursue therapy as a career, and they have to stop after four or five years because it's gotten too expensive, and the barrier to entry is just ridiculous. And that's why I don't say life coaching is not an option. I think it is definitely an option. In fact, I hire life coaches, and I worked as a life coach for a while. But back to what you do, I love this. So, you're presenting a message of safety to these women and you're giving an example that they haven't seen before. When you say you did a divorce right, I totally understand what you mean by that. No divorce is easy, by any means. But they were pursuing you. What did you notice? What was maybe a common theme or pattern that you saw in the people who were seeking your advice? Kind of a big question there, but what would you sum it up, or did you see any patterns, or was it kind of all over the place?

07:33 AMANDA: It's really all over the place. Everybody comes to the table with different issues. Their spouse comes to the table with different issues. And it's just really helping them see how they're interpreting the situation, the story that they're telling themselves, and how that's giving them the results that they're getting in their marriage. I worked with women who were really struggling with their sexuality, I worked with women whose husbands had issues with pornography, I was working with women who have had issues with infidelity in their marriage. And some, they were just unhappy because their husbands weren't living up to what they thought husbands should be, what they thought their spouse was supposed to be, the needs that their spouse was supposed to be meeting in them, and just teaching them how to meet those needs for themselves and just letting their partner be them and choosing to love them anyway.

08:22 DANIEL: That's a big one, and one that I don't think even a lot of therapists embrace. Maybe that's not a fair statement. Maybe don't value or understand a lot. We get couples into the therapy room, and we focus on better communication. And those things are important. But I like what you're saying here. And I wanna inquire a little bit more about that, and focusing on the individual and their needs. And I've heard that in a few of your podcasts, the need to turn to yourself and understand what your needs are. Tell me a little bit more about your journey there and how you came to that conclusion.

08:54 AMANDA: Well, we all have issues, we all come to the table with baggage. And really, being able to look at yourself and see what you're bringing to the table and how you're contributing to your relationship. Are you being needy? Are you being demanding? Are you being... And they stem from all sorts of issues from your background, but you're showing up in a way that's creating the relationship that you don't want. And so, really taking a look at how your thinking is creating that result for you, creating that relationship for you, and what you can do differently even if your spouse never changes. And sometimes that means making hard decisions. Sometimes, that means setting boundaries, walking away, whatever that is for you. But looking at yourself first, not, "How do I change him?" It's, "How do I change me? How do I get comfortable with myself in this situation, no matter how my partner shows up?"

09:54 DANIEL: That's a huge concept. [chuckle]

09:56 AMANDA: Yeah, it is.

09:56 DANIEL: Big. And I'm curious if you get any push back on that?

10:00 AMANDA: For sure.

10:00 DANIEL: How do you deal with that? Let's get a little bit more specific here. I think there's this danger, and you pointed out in one of your podcasts is, "Are you blaming me for my spouse's behaviors then?" And that's usually how that phrase is taken. It's like, "Focus on yourself. See what you're doing to contribute to the problem or the issue." How do you navigate that?

10:19 AMANDA: Well, it's individual. It really just depends on how they're thinking about it. What I say to all of my clients is, every problem is a thought problem. It's just how you're choosing to think about it. Or, you're believing what your brain is offering to you without questioning it. If you wanna believe something, believe it with intention, not just because that's what's offered to you. One I hear a lot is, like, "My spouse plays way too many video games. I'm sick and tired of him neglecting me, neglecting the house, neglecting the kids, because he's busy playing video games." And this could be a variety of things. It could be watching sports or looking at pornography, or whatever it is. It's his behavior. Well, how are you choosing to think about it? How are you contributing to that situation? One, you can choose to think that it's not a problem. That's totally up to you. But you can also choose to think it is a problem, and then what are the results of that? And are you okay with that? Is that serving you? If it's serving you, go ahead and keep thinking about it. But if it's not, then you can look at what you want to purposely think instead that might change that dynamic.

11:25 AMANDA: Try to look at it from his point of view. Maybe he's had a long day at work, and this is how he knows how to unwind. Maybe he's doing that too much and you just need to have a conversation about it. But are you having that conversation in a blaming way, like, "You shouldn't do this," or you're saying, "This is what I see, and this is how it's affecting me. This is how I feel"? And be confident enough in yourself to be able to say those things.

11:49 DANIEL: I really appreciate that. I use this example and I appreciate it as an example because we focus on the wrong problem a lot. And when I work with clients and they say, let's go with this example of, "He's gaming all the time. And he won't listen to me, he won't get off. He's absorbed with it." And what the discussion starts to evolve around is, how much he's gaming. But that's not really what we want. We want his attention. And so, I will often say, "Tell you what, let's try this experiment. Why don't you stop talking about the... Don't ever bring up the gaming anymore. And you walk into the house after getting the kids or coming home from work, and you see him gaming with his headphones on or whatever he's doing, and tell you what, why don't you do something a little bit different and go up to him, hug him in a way that's not distracting him but letting him know that you're there, and say, 'I would really love to spend a few minutes with you. I miss you'? And watch how that changes." Now, often, people will... They'll come back and they'll say, "He didn't listen to me."

12:55 AMANDA: Keep doing it.

12:56 DANIEL: No, keep doing it, day after day. Create a new sense of predictability. I think a lot of couples, depending... Especially if they've been in this rut for so long, it's like, "I'm not trusting that behavior. Where is that coming from?" It becomes a little bit suspicious. "You're actually focusing on me and not the games. Are you just trying to manipulate me?" But we give the gaming, or whatever that problem is or that distraction, all the attention. And it no longer becomes about each other. It's about ending this. As though taking that behavior away will then create a healthy behavior.

13:28 AMANDA: Well, so I talk a lot about, like, "Who do you want to be in this situation? Do you wanna be the nagging, controlling wife? Or do you want to be the wife who's loving and compassionate and trying to create that connection with your spouse?" Because really, that's what's happening. You're not getting that connection that you want. He's getting the connection through gaming, or whatever. He's getting what he thinks he needs, but he probably rather get it from you, if you're offering it in the right way.

13:55 DANIEL: It's interesting, as I listen to you speak, you're definitely using language, I think you have an advantage as a woman working with female clients. I don't know if I could ever get away with saying, "nagging." "Stop nagging your husband."

14:05 AMANDA: [chuckle] Yeah. Women nag, I can say that. We nag. Yeah.

14:09 DANIEL: [chuckle] Yeah, that's very good, that's very difficult to do, and be able to focus on the positive behavior. I always call it, "What's the desired outcome?" And they'll say, "Stop the game." No, that's not the desired outcome. The desired outcome is, "I wanna feel closer. I wanna feel connected." Then, let's make that...

14:29 AMANDA: Let's make that the goal.

14:30 DANIEL: Not the ending. 'Cause really, if your husband... And let's exaggerate a little here, for example's sake. If he's gaming 12 hours a day, but he's providing a living and you feel totally connected to him, is the gaming really a problem? "No, I feel totally connected to him." So, it's not really the gaming. I realize it's an exaggerated example, but usually, is the case. So, excellent, I love that approach. So, tell me a little bit more about how you work with the sexual topic. I know when I first did this, it was... And I appreciate the compliment that you got it from me, but when I first did this, and I've shared this story before. My first blog post was a couple, maybe three years ago, about masturbation, my infamous, seven series blog posts. I remember when I clicked post, I was shaking. I was afraid of how people would perceive me and just the whole cultural phenomenon around that. And so, it took me quite a few years to get to that point where it was even comfortable to say out loud, even with clients. Masturbation. I'm constantly managing that sensitivity around that issue. How do you feel like you've taken that journey and getting comfortable with engaging in those topics with people?

15:48 AMANDA: It's just kind of who I am. I'm...

15:51 DANIEL: Oh, really?

15:51 AMANDA: I think it's become more and more comfortable, but it's never been something that I've really had a problem talking about, body parts and saying vulva and vagina and clitoris and penis. That's never been an issue for me. But that's not how I was raised, so...

16:10 DANIEL: Yeah, you were saying you were raised in a very private home.

16:13 AMANDA: Yes, very. Very private. So, it's just something that I feel like... I almost feel like it's a gift that I've been given. And that's part of the reason... When I started coaching a year-and-a-half ago, I don't know that I would have been ready at that point to discuss these sexual topics in the nature that I do now and become a sex coach. [chuckle] But now, I'm stepping into my own, that is who I am, and I can see that very, very clearly. And I feel very prompted. I bring prayer and the Spirit very much into every podcast that I do and all of my coaching sessions. I pray about what I'm supposed to be podcasting about that week, and I feel very prompted onto what those topics are supposed to be. And so many times, when I listen to those promptings, the words just flow. And so, I just learned to recognize that this is who I am, this is who I was made to be, and I'm just really stepping into that, and as I do so, my Heavenly Father is blessing me more and more.

17:26 DANIEL: I appreciate hearing that. I think one of the collateral damage of work in my type of profession is being hyper-sensitive to people's concerns and not wanting to offend or come across as unempathetic. And I think sometimes that's a detrimental in the sense that I forget my personality in that because I'm so focused. And it's interesting because it's almost like a marriage in a sense, because if I lose myself in that work and that other person, I forget the gifts that I bring. So, that's a really good reminder to me, I appreciate hearing that. And being myself, I think, I've talked about this, written about this, is, I'm gonna say dumb things and I'm gonna say things that are incorrect.

18:12 AMANDA: Totally.

18:13 DANIEL: I'm dyslexic in my communication, as you probably already can tell, but if I focus more on a fear on not being truthful to myself and offending somebody else, I lose that power in that message. And so, that's a great reminder.

18:28 AMANDA: We can't control what other people are thinking, so no matter what we say, people could be offended. [chuckle] So, I would rather just be true to myself and true to who I know I'm supposed to be, and let them worry about them.

18:40 DANIEL: We call that differentiation in therapy, and that's a powerful concept and very difficult for a lot of people to embrace. I've discovered, as I've tried to bring that to the table, and I'm curious to hear your thoughts on this is, as you teach clients how to differentiate and to be an individual, is that scary for them? What's their experience like?

19:01 AMANDA: Yeah, I always tell clients it's gonna get worse before it gets better.

19:05 DANIEL: What do you mean by that? I think I know what you mean.

19:07 AMANDA: Yeah, so when we start showing up differently, the dance changes. We've been doing this dance with our partner, with ourselves, even, for a very long time, and when we start showing up differently, the people around us, and not just our spouse, but our parents, our children, our friends, are like, "Woah, what's happening here? This is not normal." And they're like, "I don't know how to do this dance, I don't know how to respond." But eventually, most the time, they get the hang of it. If we just...

19:35 AMANDA: You create a new normal...

19:36 AMANDA: You create a new normal. So, I have a client who... She was definitely... Well, she says, "Being controlled," by her spouse. Really, she was letting herself be controlled. We know that it's not... They're not controlling, you're letting yourself be controlled. So, once she learned to step into her own, her spouse was like, "No, this is not happening. I run... This is what I do." And she was like, "Sorry, this isn't the way it's happening." And now, they've figured out this new dance and things are so good, so good. They've learned to give and take more, and she's willing to really say what she's thinking and not be afraid of his response. And he wasn't abusive or mean, or anything, it was just like, "I'm the man. This is the way it's gonna be". And she...

20:26 DANIEL: It was his role.

20:28 AMANDA: It was his role. And she's like, "Sorry, that's just not gonna work anymore". And it was really rough for a long time, but then he's like, "Okay, this is the new normal. Okay, I can see how this is actually beneficial for both of us. Okay, this is working. Yeah, okay, let's keep doing this, let's do it, let's do this dance now." And it's so much better.

20:48 DANIEL: That is so wonderful to hear from you because I think there's a concern when we... When we look at these relationships, we have a difficult time in general. I'm not just talking about life coaches or therapists, is someone has to be bad and somebody has to be good. And so, when we look at these situations I think we have to be very, very careful. And you demonstrated that right now, is where we have... Let's go with this example of the wife coming in, saying, "I'm being controlled." And then, you reframe it to, "You're allowing yourself to be controlled," which is a big concept and a little scary, as you see. But then, the husband's response in this is, "No, this isn't gonna happen." We tend to stereotypically identify that as a manipulative person. But you had this insight is, "Well maybe this is just his training." He's not trying to be a bad person, as you clarify. He wasn't abusive, but his behavior, the way he was raised as an individual, this is his communication style and he doesn't know how to get out of it, so we need to help him out of it. It's not because he's a bad person. But he just doesn't know how to do it.

22:00 AMANDA: But he didn't come to coaching, he didn't go to therapy. It was only her. But by her changing the dynamic and changing the way that she was showing up in the relationship, changed the relationship.

22:12 DANIEL: Yes, and that's huge. Good clarification there. And you were able to create that change through her.

22:18 AMANDA: And it wasn't me creating the change through her, it was her creating the change through her.

22:22 DANIEL: But even in that situation... In fact, it could be even more risky, because we could look at this, we don't know the husband, we don't know his behavior, it could become an easy out and say, "He is abusive. You need to get away from him."

22:33 AMANDA: Well, you can, but we talk about that and we talk about healthy boundaries, what those look like. When he starts exhibiting more control, maybe using some language that violates one of those boundaries, then you say, "Hey, that's not okay with me. If you wanna keep using that language, that's totally fine, but I'm gonna go, I'm gonna leave the room. I'm gonna leave the house for a couple of hours. I'll come back when you're ready to talk about it again in a better manner," I guess.

23:00 DANIEL: I notice on your website, and it sounds like you work exclusively with women, but do you ever work as a couple?

23:06 AMANDA: Yeah, I've worked with couples, I've worked with just men.

23:08 DANIEL: Okay, so it's not just women.

23:10 AMANDA: No.

23:11 DANIEL: But that's your primary audience.

23:13 AMANDA: Yes.

23:13 DANIEL: So, along this line of thinking, you extend this idea of, "You need to take responsibility in your relationship for your own behavior and how you perceive things and create a new healthy or a new normal." You push this idea into intimacy. And I think it was that same podcast I was listening to is, "When sex is requested, say yes."

23:36 AMANDA: It's the Nike approach. Just do it.

23:38 DANIEL: Just do it.

23:38 AMANDA: Say yes to the sex. That's what I say.

23:40 DANIEL: And you addressed the concerns around that in the podcast, but tell me a little bit more because there is a risk there. How do you create healthy boundaries in an environment where you're saying yes to sex whenever requested?

23:52 AMANDA: Yeah, so of course there's gonna be abuses taken, but what I'm talking about is more just in a good healthy relationship, where a lot of women are just not in the mood, so they're not... They don't wanna do it whenever their husband wants. And I'm really encouraging them to cultivate that connection and that desire within themselves, so that when their husband approaches them, they're ready, they want it too. And the more that they cultivate that within themselves, the more they start to crave it themselves.

24:28 DANIEL: Is there ever a time to say no?

24:29 AMANDA: Yeah, I've had women who, like, "Well, what if my husband is wanting sex as I go out the door and I need to be somewhere?" I'm like, "Okay, that's not gonna work. But you don't say, 'No, we're not having sex right now,' you say, 'Hold that thought. Let's do it later. I gotta run here.'" So, you're not saying no, you're saying yes, but let's do it later, when it's a little bit more convenient.

24:51 DANIEL: You're focusing on the desired outcome. I love it.

24:54 AMANDA: Yeah. Another one was like... And this is... Sorry, maybe too much for you, but women are like, "Well, can I say no when I'm on my period?" I'm like, "Well, that's a boundary... "

25:03 DANIEL: Not too much here at all.

25:05 AMANDA: "That's the boundary you can set for yourself." "Yes, I will say yes to you when I'm not on my period." But I will push you a little bit further and say, "It is totally fine for you to have sex while you're on your period, you just have to make some adjustments. Get a towel. It might be a little messier. Use a menstrual disk so that you can... " There are options. It's just, what are you willing to do for that?

25:28 DANIEL: As I said at the beginning, we're gonna meander here. I love having just casual conversation. Let's explore that a little bit more there. I've actually, and maybe it's just being a man, I'm seeing a different perspective here, but I'm curious what you're seeing. Usually, I hear the man doesn't wanna have sex while the wife is on her period. Are you seeing it the other way around, where usually it's the women or is it...

25:50 AMANDA: I see both. In my, "say yes to the sex challenge", if the man is saying, "I wanna have sex and I know you're on your period," then what is your hold up? What barriers are you putting into play? Just like, "Oh, I can't do it because I'm on my period," or like, "Is there really a problem?"

26:09 DANIEL: Excellent, excellent insight there. I love it. So fascinating. So, what is the maybe biggest obstacles to intimacy that you're seeing for women?

26:22 AMANDA: Guilt. Shame. Not knowing their body.

26:25 DANIEL: Guilt and shame around what?

26:28 AMANDA: I think the cultural dialogues that they've had in their youth, that their sexuality is something that needs to be repressed and is evil and is going to take them to hell, and then all of the sudden expecting that to be different when they're married. And not understanding that we should not be repressing sexuality as teenagers. We should be learning to manage it. And so, now that you're an adult, you've gotta figure out how to manage it as an adult. And that means not continuing to suppress it, and that means doesn't going crazy but learning how to manage it as an adult manages things.

27:06 DANIEL: Wow. How does one go about eliminating that guilt? That's...

27:11 AMANDA: Figuring out where it comes from, what the thoughts are, and just retraining the brain on... A lot of what I get is women saying, "I feel dirty. I feel un-virtuous. I feel like Heavenly Father is going to be mad at me."

27:28 DANIEL: Wait, wait, wait. Are you talking about about when they're having sex with their spouse?

27:30 AMANDA: Yes, when they're having sex with their spouse, that it creates all of this guilt and shame that somehow their Heavenly Father is looking down on them for not using sex only for procreation. For a lot of them, it's okay to procreate, but for fun and enjoyment and being closer to their spouse, not okay.

27:48 DANIEL: This is actually something that I've discovered more and more. I think I knew it before, but I didn't realize how deep it ran. I knew it did with me, but for maybe other reasons. But this concept, if you noticed in the group and maybe you saw are common, with the new interview, temple-recommended interview questions came out. And the questions around the law of chastity where you're striving to have morally clean thoughts. And some... And this is not to point out anybody or criticize or shame in any way, but a few people were actually saying, "How do I answer that question when I'm desiring sex with my husband?" Or something to that effect. And so, they equated this idea that sex, even with your eternal companion, is dirty and can't be experienced emotionally or mentally.

28:35 AMANDA: Or having thoughts about having sex with your spouse is dirty. And yeah, I just... I'm like, "No." And I tried to tell this as much as I can and try to help women understand, like, "This is what's supposed to be happening. This is what your Heavenly Father wants for you. He gave you an entire organ just for your pleasure. It's not... He wants you to be having fun. He created your brain to need novelty and newness and dare we say dirty thoughts to get aroused with your spouse." Now, sometimes minds wander, and that's fine too. But if you're not turning away from your spouse to do that, if you're turning towards your spouse, even if your mind is going a different direction, good on you. That's what's supposed to be happening. This is how your brain was created. This is what your Heavenly Father wants for you. Just changing that dialogue, I think, is so needed, and that's what one of my main messages is. It's like, let's just change this dialogue a little bit. All of these things that you've heard or you heard as youth or you're reinforcing to yourself now, you're interpreting, there's a different way to think about things, and I just want you to open up your mind to that possibility.

29:47 DANIEL: Yeah. What a wonderful idea there. That concept of guilt runs so deep and we start to bring so many different perspectives into the bedroom. And...

29:58 AMANDA: Oh, for sure.

29:58 DANIEL: We gotta get the Bishop out of the bedroom, we've gotta get our culture out of the bedroom. And how do we do that? 'Cause it crushes sex. Do you see... When a client of yours is able to embrace that idea and start to re-map their brain in how they think about this, what do you see happen to their sexual arousal or desire?

30:19 AMANDA: It goes way up.

[chuckle]

30:22 DANIEL: It seems like I led right into that...

30:23 AMANDA: Way up, yeah. This has happened with quite a few clients, but I usually see them creating, cultivating that more within themselves. And it just... It makes everything better. I have a little theory here that the anxiety that so many women have is really just that they're sexually frustrated. And I would love to do some sort of study on this. I gotta try and figure it out. But I really think that they don't understand their body well enough to know that they're actually craving it, and they need it. And if they would just let their body do what it was made to do, quit putting on the brakes all the time and just let it run, it would be so much better for every aspect of their life. They would be a better wife, they would be a better mother, they would be a better friend, they would be a better worker. Every single aspect of their life would be better. And I have seen that for myself. I've seen it in my clients. It happens almost every time. Unless there's some sort of sexual trauma, abuse or something that needs to be worked through, and that's not something I do. I turn that over to the professionals. I can work with a therapist when it comes to that, but that's not something that I personally work on, that's out of my scope. But unless there's that there, it's just women putting on the brakes when they don't need to put on the brakes.

31:50 DANIEL: Yeah. Have you ever seen... And I appreciate the clarification around the trauma, and I think that's very important to... And thankful that you refer out for that stuff. And I think that it's important to understand too, it's not for everyone to approach it this way. I'm curious if you've ever seen where somebody is working on their guilt and they start to experience their desires in a way that they've never done before. Have you noticed any of them actually get scared of that desire?

32:17 AMANDA: Yeah.

32:18 DANIEL: Tell me a little bit about that.

32:19 AMANDA: Their brain is doing this, like, "I want it, but I can't." And they're just fighting it constantly, and so, it's causing all this friction that they don't understand.

32:28 DANIEL: They can't what? They can't have it or... Oh, because it's bad.

32:31 AMANDA: It's bad. They shouldn't. But helping them retrain their thinking so that, like, "No, this is a good thing. This is what I was created for. If I can embrace this, my Heavenly Father can give me even more of His Spirit and His blessings. He can bless my relationship, my marriage, even more when I can open myself up to everything that I was created to be."

33:00 DANIEL: I've even heard female clients say... I wanna represent it correctly. I think it was, "I don't... " As they're starting to feel this arousal and this orgasm come on, I've heard a handful of them say, "I don't deserve this." It's very self-shaming language. I'm not exactly sure what they're experiencing as a female, and that... 'Cause I know for a lot of men is like, "Yes, we're creating that experience." So, what is this dynamic they're feeling?

33:32 AMANDA: I talked about it a little bit in my last podcast, that we...

33:37 DANIEL: Was that 77 or... Which podcast was that?

33:39 AMANDA: 78, I think. We're told in the proclamation of the family that we're nurturers. We are responsible to nurture our husbands and our children, and we've turned that into, "We need to be self-sacrificing."

33:52 DANIEL: That's the language they use. "It feels selfish to have an orgasm." [33:55] ____, yes.

33:57 AMANDA: Yes. Yes. And so, they don't feel like they can have that for themselves, because if they do, then they aren't fulfilling their eternal role as a nurturer. And what I say is, "You need to nurture yourself first." Sex isn't about the culmination of a man having an orgasm. That is not what sex is about. And when it comes to sex, yes, you want to take care and nurture your spouse, but you need to make sure that you are taken care of and nurtured for yourself as well. You and your arousal and your feelings and your primary responsibility. It is not your spouse's responsibility to give you an orgasm, it is your responsibility to get yourself in a place where that can happen.

34:40 DANIEL: Wonderfully said. And I'm gonna link the listeners to the specific podcast that I'm referencing, we're referencing, in this podcast. But tell me a little bit more about that. I think it was in the orgasm podcast, again, that learning yourself, even through masturbation, it's not just about stimulating your clitoris. Tell me, do you recall what I'm talking about? Tell the audience more about self-exploration, what's involved with that?

35:06 AMANDA: Yeah. So many people think that orgasm is the end goal. And really, it's about connection, but it's also about pleasure. So really, understanding how you personally experience pleasure, that can probably get you to orgasm, but understanding your body... We have erogenous zones all over our body. I love that Friends episode. [chuckle] I don't know if you remember that, but I'm sure some of your listeners probably do. The seven erogenous zones. We have so many places on our body that can experience pleasure. And so, if we tune into our body and really understand how we personally experience pleasure, then we are much more able to have that experience and cultivate that within ourselves. Whether that's, we are understanding how we can touch ourselves, or how we can guide a partner to touch us. It doesn't have to be masturbation. You don't have to pleasure yourself to the point of orgasm. It's just understanding what feels good to you, and then, being able to replicate that, either with a partner or on your own.

36:17 DANIEL: We refer to this as sensate focus therapy. Touching and even dragging your fingers across your skin, and just becoming present with yourself. And I really valued how you approached this topic in that podcast, and that you're even sharing with the audience. Consider things you haven't considered before, like anal stimulation. And that may seem dirty, but even that concept of it feeling dirty or not even considering is self-shaming and not really considering what your body can or should do or would like to do. You're silencing your body and not actually paying attention to it. And so, in this senate experience, touching yourself all over, your nipples, your anus, your vagina, your arms, everything.

37:04 AMANDA: Everything.

37:05 DANIEL: Discover what you like and how it resonates with your sexual self.

37:10 AMANDA: Yeah, and so, I actually... And I couldn't offer this, and I'll give you a link to put in your show notes. I offer a free worksheet, a download, where it guides a woman through different body parts and how those body parts like to be touched. And it's just... I call it the roadmap to personal pleasure. Really figuring out what pleasure feels like for you. It can be done alone, it can be done with a partner, both, either. You can do whatever you want with it. It's just a guide to get you thinking and get you started.

37:47 DANIEL: Amanda, I gotta have you back on, 'cause I would love to continue to poke and prod your knowledge, and I could go on for hours like this. Anything that you would like to... I think you shared a lot here, but anything you'd like to leave the audience with, before we wrap up?

38:03 AMANDA: I would love for you guys to follow me on Instagram @amandaloudercoaching. My podcast is called Live From Love. That's what I believe this life should be, that if we live from a place of love, we're not only honoring ourself, but we're honoring everybody else around us, and that's the best place to be.

38:20 DANIEL: Amanda, thank you, thank you so much for your time.

38:23 AMANDA: You're so welcome, Daniel, thanks for having me.