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Creating Space Where People Feel Seen and Heard
What happens when culture becomes the foundation of your business not just a marketing tactic? In this episode of the Business Legacy Podcast, Paul Dio sits down with Evan Marshall, COO of Black Menswear, a cultural impact agency that began as a visual storytelling project and evolved into a nationwide movement and top-of-funnel agency for brands.
Evan breaks down the power of enclothed cognition how what we wear shapes how we think and how that idea became the thread that ties together fashion, identity, and community for Black and brown audiences. From viral flash mobs to global brand campaigns, Black Menswear is redefining what it means to speak to not at underrepresented communities.
Whether you're a founder, marketer, or leader trying to understand how to build with intention, this episode delivers sharp insights on culture, strategy, and scaling impact without losing authenticity.
Timestamps00:01:00 – The Origin of Black Menswear and Cultural Storytelling
00:02:40 – Why Clothing and Identity Are Deeply Connected
00:04:05 – What the Browning of America Means for Brands
00:06:00 – Meeting Communities Where They Are (Not Where You Want Them to Be)
00:08:52 – Communicating Across Subcultures and Global Events
00:11:38 – How the Workforce Has Changed Post-COVID
00:14:04 – What Lean and Mighty Culture Really Looks Like
00:15:45 – Ideal Clients and Brand Partnerships
00:17:53 – The Real Legacy: Impacting Lives Through Space and Belonging
00:19:35 – Where to Connect with Evan and Black Menswear
Enjoyed this episode?
Leave us a review here → Apple PodcastsThank you for listening to this episode of the Legacy Podcast. Great reviews help us reach more legacy-minded entrepreneurs just like you.
Episode Resources
Connect with Evan Marshall here: https://www.linkedin.com/in/ebennettmarshall/ Legacy Podcast: For more information, visit https://businesslegacypodcast.com Leave a Review: We'd love your feedback on your preferred podcast platform For more information: Visit businesslegacypodcast.com for show notes and additional resources.
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By Legacy Planner For Serial Entrepreneurs | Strategic AdvisorWhat happens when culture becomes the foundation of your business not just a marketing tactic? In this episode of the Business Legacy Podcast, Paul Dio sits down with Evan Marshall, COO of Black Menswear, a cultural impact agency that began as a visual storytelling project and evolved into a nationwide movement and top-of-funnel agency for brands.
Evan breaks down the power of enclothed cognition how what we wear shapes how we think and how that idea became the thread that ties together fashion, identity, and community for Black and brown audiences. From viral flash mobs to global brand campaigns, Black Menswear is redefining what it means to speak to not at underrepresented communities.
Whether you're a founder, marketer, or leader trying to understand how to build with intention, this episode delivers sharp insights on culture, strategy, and scaling impact without losing authenticity.
Timestamps00:01:00 – The Origin of Black Menswear and Cultural Storytelling
00:02:40 – Why Clothing and Identity Are Deeply Connected
00:04:05 – What the Browning of America Means for Brands
00:06:00 – Meeting Communities Where They Are (Not Where You Want Them to Be)
00:08:52 – Communicating Across Subcultures and Global Events
00:11:38 – How the Workforce Has Changed Post-COVID
00:14:04 – What Lean and Mighty Culture Really Looks Like
00:15:45 – Ideal Clients and Brand Partnerships
00:17:53 – The Real Legacy: Impacting Lives Through Space and Belonging
00:19:35 – Where to Connect with Evan and Black Menswear
Enjoyed this episode?
Leave us a review here → Apple PodcastsThank you for listening to this episode of the Legacy Podcast. Great reviews help us reach more legacy-minded entrepreneurs just like you.
Episode Resources
Connect with Evan Marshall here: https://www.linkedin.com/in/ebennettmarshall/ Legacy Podcast: For more information, visit https://businesslegacypodcast.com Leave a Review: We'd love your feedback on your preferred podcast platform For more information: Visit businesslegacypodcast.com for show notes and additional resources.