In this episode, Kate Hendry from Finbo Studio joins me to discuss the key elements of building a successful pet brand. Kate shares her personal journey into the pet industry and the importance of creating unique, relatable branding that connects with your audience.

We delve into common branding misconceptions, the role of visuals vs. strategy, and tips for pet businesses on standing out in a crowded market. Kate also provides insights into her recent rebrand work and speaks about why you should steer clear of paw prints! 

Whether you're a pet product or service business, this episode is packed with practical branding advice you can apply to your own business.

Connect with Kate:

LinkedIn: https://www.linkedin.com/in/kate-hendry-3ab751135

Instagram: @finbo_studio

Facebook: Finbo Studio

Website: https://finbostudio.co.uk/