The Pet Business Owner Podcast

In this episode, Kate Hendry from Finbo Studio joins me to discuss the key elements of building a successful pet brand. Kate shares her personal journey into the pet industry and the importance of creating unique, relatable branding that connects with your audience.

We delve into common branding misconceptions, the role of visuals vs. strategy, and tips for pet businesses on standing out in a crowded market. Kate also provides insights into her recent rebrand work and speaks about why you should steer clear of paw prints! 

Whether you're a pet product or service business, this episode is packed with practical branding advice you can apply to your own business.

Connect with Kate:

LinkedIn: https://www.linkedin.com/in/kate-hendry-3ab751135

Instagram: @finbo_studio

Facebook: Finbo Studio

Website: https://finbostudio.co.uk/

In this episode of the Pet Business Owner Podcast, I’m joined by the amazing Lucie from Wooflinks, The Home Of Dog Professionals, to discuss a topic that’s close to both our hearts—collaboration over competition. Lucie shares her insights on how working together with others in the dog industry can be more beneficial than trying to outdo each other. We go through the importance of building a community, supporting fellow professionals, and why it’s crucial to focus on collaboration, especially in an industry as passionate as ours. This episode will inspire you to embrace collaboration and see competition in a whole new light. Don’t miss out on Lucie’s top tips for forging strong business relationships and making the most of the opportunities that collaboration can bring. Tune in and learn how to be the wind, not the leaf!

In this episode of the Pet Business Owner Podcast, I talk to Anastasia Waugh, also known as the "Dog Tooth Fairy". Anastasia is an independent Emmi-Pet distributor who runs multiple Facebook groups to support her business and connect with her clients. We discuss the benefits of using Facebook groups, including the ability to easily share important updates, build a community, and get questions answered by both the group admin and other members. We also touch on the challenges of running a Facebook group, such as the time and energy required, and the need to set clear rules to maintain a positive environment. The episode provides valuable insights for pet business owners looking to leverage the power of Facebook groups to grow their businesses and build a community around their business!

In this episode of The Pet Business Owner Podcast, I dive into the essential social media platforms every pet business owner needs. Join me as I explore the key features that make Facebook & Instagram must-haves for building a thriving pet business. From creating engaging communities and leveraging targeted advertising to organising successful events and utilising insightful analytics, I’ll share what I love about both platforms and how they can benefit your business.

In this episode, I interview Jemma Martin from Whistle & Wag Dog Training.

Jemma reveals her strategies for leveraging social media, especially Facebook and Instagram, to effectively market her dog training business. She shares valuable insights into the types of content that resonate best with her audience, such as engaging reel videos, and offers tips on driving engagement through Facebook groups.

Additionally, Jemma provides practical advice for new pet business owners on the significance of branding, the power of video content, and the essentials of starting with social media marketing. Tune in to learn from Jemma's experience!

Welcome back to The Pet Business Owner Podcast! I am delighted to be back recording. This episode is a quick catch up and a quick marketing tip for you to implement straight away! Please be aware that I have very bad hayfever at this moment so I don't usually sound like this! I am now looking for guests so please feel free to get in contact if you would like to feature on the podcast!

Join me for this episode with Rachel Rodgers, an award-winning Clinical Animal Behaviourist whom I had the pleasure of meeting at an awards ceremony earlier this month. She runs an online training membership for small dog owners, her own training business and has had lots of success on social media with her controversial short-form videos, amazing reviews and great structure. Rachel has got tens of thousands of likes on TikTok, and a very healthy Instagram/Facebook audience. 

Join me for this fantastic podcast episode with the lovely Rachel Spencer who is a publicity guru for pet businesses and a business coach too. We speak about Rachel's social media journey, throwing it back to her MySpace days and how she uses the Facebook Group facility to help a variety of pet businesses each month to get press coverage. Rachel gives The Pet Business Owner Community her exclusive top tips for getting press coverage within their local area. 

A massive thank you to Gina (House Of GG Pet Spa) for joining me today to share her tips and tricks when it comes to social media, alongside the trials and tribulations of being a pet stylist! It was a fantastic chat, Gina is one of my clients and we have a great working relationship, allowing Gina to be creative with her social media without the stress of having to do it all herself. Have a listen to discover Gina's top social media tips and how she became a Queen of Reels!

The lovely Vicky Clarke (also known as The Pet Accountant) came on to speak to me about social media and how she uses it in her business. Vicky is one of my social media clients, so in this episode, we spoke about outsourcing, consistency and her secret weapon- her Facebook group with over 3,000 members!