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As training manager for 29th Street Communities, Ronald Harrington specializes in helping industry professionals level up their approach to marketing and leasing. On this episode of The Top Floor podcast, he’ll do the same by sharing exactly what it takes for properties to stand out with prospects in 2025 and beyond: creating stellar renter experiences.
In addition, we’ll shed new light on what residents really want from property management, with key findings from the 2024 AppFolio Property Manager Renter Preferences Report, and hear about Ronald’s experiences from his “Lease Across America” project, where he secret shopped more than 100 different properties across the United States.
Key moments:
Why resident experience is essential for success in 2025
What Ronald learned from secret shopping more than 100 properties
The difference between resident experience and customer service
How Ronald has seen conversations about resident experience evolve
What prospects expect from property management
How resident technology is changing expectations
Key factors that make or break a property experience
How to create standout property experiences for prospects
Ways to help onsite teams improve the renter experience
Key links:
Research report: 2024 Renter Preferences Report: https://www.appfolio.com/renter-preferences
Podcast: Rooms with Ronald: https://multifamilymedianetwork.com/podcast/rooms-with-ronald
4.7
66 ratings
As training manager for 29th Street Communities, Ronald Harrington specializes in helping industry professionals level up their approach to marketing and leasing. On this episode of The Top Floor podcast, he’ll do the same by sharing exactly what it takes for properties to stand out with prospects in 2025 and beyond: creating stellar renter experiences.
In addition, we’ll shed new light on what residents really want from property management, with key findings from the 2024 AppFolio Property Manager Renter Preferences Report, and hear about Ronald’s experiences from his “Lease Across America” project, where he secret shopped more than 100 different properties across the United States.
Key moments:
Why resident experience is essential for success in 2025
What Ronald learned from secret shopping more than 100 properties
The difference between resident experience and customer service
How Ronald has seen conversations about resident experience evolve
What prospects expect from property management
How resident technology is changing expectations
Key factors that make or break a property experience
How to create standout property experiences for prospects
Ways to help onsite teams improve the renter experience
Key links:
Research report: 2024 Renter Preferences Report: https://www.appfolio.com/renter-preferences
Podcast: Rooms with Ronald: https://multifamilymedianetwork.com/podcast/rooms-with-ronald
1,102 Listeners