By AppFolio
4.7
66 ratings
The podcast currently has 45 episodes available.
As training manager for 29th Street Communities, Ronald Harrington specializes in helping industry professionals level up their approach to marketing and leasing. On this episode of The Top Floor podcast, he’ll do the same by sharing exactly what it takes for properties to stand out with prospects in 2025 and beyond: creating stellar renter experiences.
In addition, we’ll shed new light on what residents really want from property management, with key findings from the 2024 AppFolio Property Manager Renter Preferences Report, and hear about Ronald’s experiences from his “Lease Across America” project, where he secret shopped more than 100 different properties across the United States.
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Why resident experience is essential for success in 2025
What Ronald learned from secret shopping more than 100 properties
The difference between resident experience and customer service
How Ronald has seen conversations about resident experience evolve
What prospects expect from property management
How resident technology is changing expectations
Key factors that make or break a property experience
How to create standout property experiences for prospects
Ways to help onsite teams improve the renter experience
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Research report: 2024 Renter Preferences Report: https://www.appfolio.com/renter-preferences
Podcast: Rooms with Ronald: https://multifamilymedianetwork.com/podcast/rooms-with-ronald
On this episode of The Top Floor podcast, we’re joined by Zack Kass, Futurist and Former Head of Go To Market for OpenAI. Bringing his extensive experience with navigating the rapidly evolving AI landscape, Zack offers practical advice and insights for how real estate management businesses can demystify AI and successfully implement new solutions.
Our conversations also explore key AI trends in real estate management, shed light on the current state of industry adoption, and uncover new ways to use AI to future-proof your business.
Tune in now to gain new insights into AI implementation for real estate management and position your organization for long-term success.
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Celebrated real estate industry strategist Peter Linneman imparts his unique blend of scholarly rigor and practical business insights on this episode of The Top Floor podcast, to help property management businesses stay one step ahead of shifting market conditions in 2024 and beyond.
In addition, you’ll also hear his thoughts on key findings from the 2024 AppFolio Property Manager Benchmark Report, for which more than 5,000 property management professions were surveyed.
Tune in now to take a data-driven look at what’s in store for the year ahead. Plus, see how property management professionals are overcoming current economic challenges and positioning themselves for long-term success.
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Affordable housing property management already comes with its own unique set of challenges. But now, property management companies need to prepare for an entirely new set of challenges: Being fully compliant with the Housing Opportunity Through Modernization Act of 2016 (HOTMA) by January 1, 2025.
Even though HOTMA aims to simplify and reduce friction in affordable housing management, bringing welcomed changes for residents, property management companies and teams may still find that making big operational adjustments will be necessary, especially when it comes to staying compliant.
In this episode of The Top Floor podcast, two industry experts offer insights and advice on how property management organizations can guide their teams and residents through some of the most significant changes to HUD’s occupancy requirements in the last 10 years.
Joining the podcast are Jenny DeSilva, the President and CEO of DeSilva Housing Group and Colleen Winship, AppFolio's Affordable Housing Program Manager. Together, they break down the top HOTMA changes, the best ways property management companies can get prepared, and how to stay ahead of HOTMA’s final compliance deadline.
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Hiring and retention have been major challenges for property management teams for years – long before other industries faced The Great Resignation. So how can property management teams improve the employee experience and boost retention?
On this episode of The Top Floor, we’ll explore survey results from the 2023 AppFolio Property Manager Hiring and Retention report and discuss opportunities for property management companies to bridge employee satisfaction gaps.
Joining the podcast to discuss are Chiccorra Connor, Founder & CEO at Occupancy Heroes, and Sean Forster, Lead Product Marketing Manager at AppFolio. They share insights into their own experiences with managing property management teams and highlight key findings from the Hiring and Retention report.
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With rent growth slowing and more supply coming online, what can property management companies do to stay competitive and improve resident retention?
In this episode of The Top Floor podcast, Jay Baer, Business Growth Expert, Speaker, Tequila Influencer, and Founder of Convince & Convert, and James Erickson, Sr. Product Marketing Manager at AppFolio, explore how offering a great resident experience is quickly becoming a make-or-break factor for property management success.
We also analyze the findings from the 2023 AppFolio Property Manager Renter Preferences Report, and explore how property management companies can put these insights into action.
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Artificial intelligence (AI)I isn’t necessarily new, but the popularity of newly developed, publicly available AI solutions has skyrocketed over the last year due to advancements in generative AI. Now, almost every industry around the world has started embracing and adopting the power of AI, including property management.
While it’s already clear AI holds enormous potential for property management, there are still plenty of questions around how businesses can best implement AI solutions, and how to navigate brand-new AI territory, especially when it comes to using AI responsibly.
We explore this and more in episode one of season four of The Top Floor podcast, with two property management and AI experts: Cat Allday, AppFolio’s VP of AI, and Peter Lohmann, CEO of RL Property Management.
Tune in to the full episode to hear us discuss ways AI can reduce manual processes, overcome bias, streamline workflows, and help us manage data more efficiently — and how it can be implemented safely and responsibly.
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• The most common types of AI available today
• Why property management businesses should explore AI
• How AI can address property management challenges
• The importance of taking a responsible approach to AI
• How AI could help to make things fairer
• How property management teams can embrace AI
Key links:
[Solutions] Explore AppFolio’s full suite of property management AI solutions
[Podcast] Owner Occupied with Peter Lohmann
[Article] Multifamily Property Management AI: Separating Myths from Facts
[Article] How AI based on large language models could change property management for the better
[News] AppFolio wins best AI-based solution for Real Estate
Affordable housing is in short supply across America, with prices and rents rising in all areas. The good news is, when it comes to increasing affordable housing supply, property management businesses are in a unique position to help.
However, while managing affordable units comes with many rewards and long-lasting benefits, it’s also not without its challenges, especially when compared to market-rate portfolios.
In this episode of The Top Floor podcast, you’ll hear from Jayme Deal, the Regional Property Manager and Compliance Director for Artisan Management Group, Josefin Graebe, AppFolio’s Senior Director of Affordable Housing, and Colleen Winship, the Program Manager for AppFolio’s Affordable Housing team. Tune in to hear them discuss all things affordable housing management, including solutions for overcoming its unique challenges.
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To ensure property management success, making data-driven decisions is essential. After all, the numbers don’t lie, and they can reveal insights and hidden issues that can help teams fine-tune processes, communication, marketing, and much more.
However, the 2023 AppFolio Property Manager Benchmark Report revealed that many organizations aren’t getting the level of data and insights they need. In fact, “greater customization” was cited as one of the biggest reporting needs for property management businesses today.
In this episode of The Top Floor, we dive into the many ways organizations can solve their reporting dilemmas and better collect, interpret, and leverage data for their businesses’ benefit. Joining this episode are Neil Cadman — President of Cadman Group — and Matthew Kaddatz — Sr. Director, Product, SMB Market at AppFolio — to share their insights and advice.
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Now more than ever, renters value financial flexibility.
With flexible payment options like “buy now, pay later” and mobile payments becoming a standard part of consumers’ everyday lives, the pressure is on for property management companies and the rental housing industry to offer greater flexibility, too.
To dig deeper into what this looks like, we welcomed two AppFolio experts to The Top Floor to discuss the rise of flexible rent payments, security deposit alternatives, and how both can help meet residents’ shifting expectations.
In the first half of our conversation, Adam Feinstein, VP of Product – Payments, explores the rise of flexible rent payments across the industry. And Sean Saxena, Senior Director of FolioGuard™, rounds out the episode by discussing security deposit alternatives.
Listen to the full episode now to learn more about how financial flexibility trends and changing resident expectations are impacting the entire rental housing industry.
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The podcast currently has 45 episodes available.
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