Creating Structure

Creating Structure

By John WheatonBusiness
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Creating Structure episodes

  • Creating Structure Podcast #9, Brian Fraley, Fraley Construction Marketing, Heavy Construction Marketing Content Specialist

    Welcome to another episode of the Creating Structure Podcast! It's a pleasure to welcome Brian Fraley of Fraley Construction Marketing to the show. Brian is an experienced marketing executive, business owner, and veteran of the construction industry with a specific focus in Heavy Construction. But hold on! Like many past episodes we discuss a broad range of relevant topics related to construction, engineering, family business legacy, working for a business, starting a business, how to drive value, social media effectiveness, and more. I hope you'll listen to the entire podcast. We love your feedback. Please provide us with inputs!

    Topis include:

    • Brian's background.
    • Working initially for his father's marketing business.
    • Growing up in a disciplined household.
    • His family's roots dating back to his great-grandfather starting a heavy construction business in 1927
    • Working as a Marketing Director for a Civil Engineering Company.
    • Working as Marketing Director for APC.
    • The difference between public work and private work contracts.
    • How he and his former employer navigated through the 2007 crash.
    • Starting a business in 2014
    • How we provide value to clients.
    • Social media marketing platforms; what is working; what is not; observations.
    • Digital marketing vs. Print.
    • Niche.
    • Focus.
    • Inbound vs. Outbound marketing.
    • Content Marketing.
    • Great wrap up you won't want to miss focused on mindset shift in providing value, informing clients, content creation, awareness.
    • and more!

    Brian's Information:
    LinkedIn Personal:  https://www.linkedin.com/in/brianmfraley/
    LinkedIn Company: https://www.linkedin.com/company/fraley-construction-marketing/
    Company Website: https://fraleyconstructionmarketing.com/
    Check them out on Facebook: Fraley Construction Marketing
    Instagram: @Fraleycm

    Host:

    Company: https://www.wheatonsprague.com
    Blog: https://johnlwheaton.com/
    LinkedIn: https://www.linkedin.com/in/john-wheaton-pe-leed-ap-0694886
    Twitter: @JohnLWheaton1
    Instagram: @JohnLWheaton1
    Wheaton Sprague is also on  Twitter, Instagram and Facebook @wheatonsprague


    1 hr 17 min
  • Creating Structure Podcast #8, Max Perilstein, Sole Source Consutants, Communication Strategist, Glass and Glazing

    Welcome to Episode 8 of the Creating Structure Podcast with Max Perilstein, Communication Strategist focused primarily in the Glass and Glazing world. Max is an influencer in his own right, a marketing expert, and has deep  relationships in the glass world. Yet, we cover a lot of ground in this engaging and fast moving discussion. Some highlights:

    • Multi Generations in the glass business in the Perilstein family dating back to 1898 
    • Sports production from his Ohio University Bobcat days.
    • The memory of "Max Malone" broadcaster.
    • Not wanting anything to do with the glass business but finding it "in his blood."
    • Family business, working for others, starting a business.
    • Further clarity on the "Battle for the wall."
    • Marketing
    • Glass performance
    • COVID19 and Remote work vs In office; trends and observations.
    • Business as "community."
    • and more.

    Lot's of name dropping in this one!
    Enjoy!

    Links:
    Max-
    LinkedIn
    https://www.linkedin.com/in/max-perilstein-409ba111/
    Max's Blog
    http://www.fromthefabricator.blogspot.com/
    Sole Source
    http://ww.wsolesourceconsultants.com/
    Twitter: @MaxPSoleSource



    The Host:
    John-LinkedIn
    https://www.linkedin.com/in/john-wheaton-pe-leed-ap-0694886/

    Wheaton Sprague:
    http://www.wheatonsprague.com

    John's Blog Word Press:
    https://johnlwheaton.com/

    Twitter: @johnlwheaton1

    Audio production by Joshua Wheaton, WS Social Media Manager and Podcast Audio Production Engineer; Rust Belt Money Productions

    1 hr 6 min
  • Creating Structure Podcast #7, Mic Patterson, PhD, LEED AP BD & C, Ambassador of Innovation & Collaboration, Facade Tectonics

    Where do I begin with this one? Mic Patterson is a name in the facade, architecture, cladding, and innovation space, that needs no introduction to many. Mic and I go on a fun little journey here into a variety of topics including his background, education, growth, starting a business, transitioning a business, sustainability, book writing, glass, glazing, opaque walls, and Facade Tectonics formation. We land at some hot and relevant topics related to facade performance, sustainability, 2030 mandates, innovation, and more. 

    Some topics covered include:

    • Listening to Buckminster Fuller lectures at Univ of Illinois (visiting lecturer)
    • Starting in Architecture and graduating in Industrial Design.
    • Being a student of architect, forms, functional structures, process.
    • Sustainability
    • Book writing and publishing
    • PhD work
    • Facade Plus formation
    • Facade Tectonics
    • Energy 
    • Line item cost myopia
    • Facade "Geekdom"
    • Biosphere II project
    • and more

    For relevant links:

    Mic Patterson on LinkedIn
    https://www.linkedin.com/micpatterson

    Also:
    www.facadetectonics.org

    The Host:
    Find on LinkedIn: John L Wheaton, PE, LEED AP

    Find elsewhere: @johnlwheaton1 on Twitter and Instagram

    "Creating Structures Studios" is in the offices of Wheaton Sprague Building Envelope
    https://www.wheatonsprague.com
    John's Blog
    https://wordpress.com/view/johnlwheaton.com

    Hashtags:
    #creatingstructure
    #creatingstructurepodcast

    Audio production by Joshua Wheaton, WS Social Media Manager and Podcast Audio Production Engineer; Rust Belt Money Productions

    Enjoy!



    1 hr 8 min
  • Creating Structure Podcast #6, Rose Dostal, AIA, ASID, RMD Designs; Designer, Business Owner

    Get set for another interesting episode of the Creating Structure Podcast . My guest is Rose Dostal, AIA, ASID. Rose is a registered architect, interior designer, and owner of RMD Designs in Hudson Ohio.  Rose is refreshing and has some unique perspectives based on her life and career path. 

    Starting with immigrating from the Philippines to Canada  to the USA and continuing through relocation, education, children, family, balancing priorities, and keeping alive her passion for design, we cover a variety of topics. 

    Some of the topics covered include:

    • Immigration and impact to family
    • Starting over
    • Putting children and family 1st
    • Balancing career 
    • Building coalitions
    • Hosting a trade show at home
    • What interior design process can look like
    • Finding the "why" with clients in discovery interviews
    • Impact of color choices
    • Organic growth
    • Importance of networking and referrals
    • Social media
    • and more....

    You can find Rose on the web:
    Business: www.rmddesignsllc.com
    Twitter: @RMD_Designs
    Instagram: @rmddesigns
    Facebook: RMD Designs

    The host can be found also at :
    Business: www.wheatonsprague.com
    Blog on WordPress: https://wordpress.com/view/johnlwheaton.com
    Twitter: @johnLwheaton1
    Instagram: @johnLwheaton1
    LinkedIn: https://www.linkedin.com/in/john-wheaton-pe-leed-ap-0694886

    Audio production by Joshua Wheaton, WS Social Media Manager and Podcast Audio Production Engineer; owner of Rust Belt Money Productions




    1 hr 8 min
  • Creating Structure Podcast #5, Dr. Helen Sanders, PhD, Technoform; Innovator, Influencer, industry leader

    Can you say WOW? This is an engaging conversation related to the building facade, building enclosure, building skin, (building envelope). Helen Sanders is Cambridge educated, is an innovator, a PhD, a General Manager,  a Facade Tectonics "Fellow",  a presenter,  integrator of ideas, influencer and more.

    We go into depth about the building envelope/enclosure on a number of topics including:
    EUI: Energy Use Intensity
    EUI "Myopia"
    U-Value: Real and Imagined
    Innovation
    Net Zero Energy
    Carbon
    Thermal Performance
    Adoption of new technologies
    Code Provisions
    Durability
    Value Engineering (realities )
    and more.....

    This is a substantive interview that touches on compelling issues in design, construction, installation, maintenance, and durability. Enjoy!

    Some additional links:
    https://www.facadetectonics.org/
    https://www.facadetectonics.org/events/forum-nyc20 

    Look up Helen on LinkedIn
    https://www.linkedin.com/in/helen-sanders-a3ab064/

    Technoform
    https://www.technoform.com/en

    Host's company:
    https://www.wheatonsprague.com

    Hosts blog:
    https://wordpress.com/view/johnlwheaton.com

    Audio production by Joshua Wheaton, WS Social Media Manager and Podcast Audio Production Engineer; Rust Belt Money Productions



    1 hr 3 min
  • Creating Structure Podcast #4, Ralph Gatti, CEO, Investor, Entrepreneur, Multiplier

    Ralph Gatti is the former CEO of A.R.E., a leading manufacturing company. Starting from the manufacturing floor, Ralph moved from production to management, ownership, and eventual ownership transition, then to investor, serial entrepreneur, advisor. Ralph's story will inspire many who are just getting started, but also those with seasoned experience on how they can make a real difference. With all the talk about growth and "multiplier mindsets" today, Ralph has done it. If you've heard of 10x or 100x, how about Ralph's 532 X revenue growth? That's right; 532 X. From him being one of four employees to being owner and CEO of an 850 person company and a leader in their industry. From $180,000 in revenue to $96,000,000 in 30 years of steady year over year growth. Starting with humble beginnings, Ralph, and the conversation in this podcast, moves quickly from transition to transition. Topics discussed include:
    1. Making the shift from manufacturing floor to management, leadership, and ownership.
    2. How crisis can drive growth and strategic decisions.
    3. Spiritual Transformation and it's impact on business and people- faith in action.
    4. Business transformation.
    5. Ralph's philosophy of "Doing Good While Doing Good Business."
    6. "No Mission without Margin."
    7. Redemptive Workplaces
    8. Trust and Accountability.
    9. Healthy Routines
    10. Getting a "24 Hour day vs. an 18-19 hour day"
    11. 3:50 AM wake up times
    12. The virtues of being "Young, Dumb, and Enthusiastic"
    13. Mentorship

    And stay tuned throughout for a couple great quotes, one right about at 65 minutes, almost to the end of the Podcast.

    Please comment and share with your friends. If you could leave a review, we would welcome the feedback and inputs. 



    1 hr 7 min
  • Creating Structure Podcast #3, Denny Adams, Electrical Engineer, Consultant, Lockheed Martin (Ret)

    Welcome to another Creating Structure Podcast. This one moves quickly and covers a variety of topics with "Renaissance Man" Denny Adams, BSEE, MSEE. We cover Denny's background as an Electric Engineer in the defense industry, acoustics, early neural network development (early form of AI), lasers, proposal work, client feedback loops, capture strategies, mentoring, backpacking, mindset, music (his harmonica playing), priorities, exercise, woodworking, all inside an hour. In addition, we've added original intro music developed by our Audio Engineer and Beat-maker, music maker, production expert, Joshua Wheaton, social media manager for Wheaton Sprague and founder of Rust Belt Money Productions.

    Enjoy!

    1 hr
  • Creating Structure Podcast #2- Michael Kohler, PMP, Branch Leader WSE, Glass and Glazing Industry

    Welcome to this discussion between the host, John Wheaton, and guest Michael Kohler. This episode is focused more specifically on the curtain wall, glass, and glazing industry at the request of Katy Devlin with Glass Magazine and NGA as part of their "Outlook Tuesdays" discussion of trends and directions in our space. Our discussion takes us on a brief "history of curtain wall", Mike's background nationally and internationally, a look at "here and now", discussions on the importance of communication, collaboration, trends in BIM (Building Information Modeling), Training, development, and more. This discussion has application to other niche industries as well. Hope you enjoy the podcast!

    1 hr 5 min
  • Creating Structure Podcast #1-Dan Adams, CEO, Founder Advanced Industrial Marketing

    This episode, our first, is a discussion with Dan Adams. Dan is the President, Founder, and chief visionary for AIM. We discuss his 29 years in corporate life, 15 years as an entrepreneur in his own business. There's substantive conversation around market segmentation, New Product Blue Printing, training, the meaning of strategy, advancing capabilities and more. 

    Dan is an author, creator, leader, presenter, and has had many interfaces with top private and public companies. There's a lot of good "takeaways" here

    Enjoy! 

    1 hr 9 min

About Creating Structure

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Interviews and Discussions about life, business, architecture, construction, and more.