In this episode, Max Leaman and Eric Bramlett interview Brittany Hodak, author of 'Creating Super Fans.' They discuss Brittany's background in the music industry and her journey of starting her own business. They also explore the concept of customer experience (CX) and the importance of thoughtful gifting. Brittany shares her experience on Shark Tank and the decision to transition from business owner to author and speaker. They delve into the idea of creating super fans and the concept of radical generosity. The conversation concludes with a discussion on the commission lawsuits and the need to communicate value effectively. In this conversation, Max Leaman and Eric Bramlett discuss the importance of helping people and creating a plan in the mortgage and real estate industries. They emphasize the value of integrity in fees and commissions and the certainty and security it provides for customers. They also highlight the significance of expertise and working with professionals, allowing customers to focus on what matters. The concept of 10x is easier than 2x is explored, along with the importance of time and attention. The power of evangelists and advocates, as well as tracking referrals and pass-along value, is discussed. The conversation concludes with a look at the future of real estate and mortgage, including the role of technology and automation.Takeaways