How do you create a superfan of you or your business? What is the secret sauce that takes a musician from a talented person to a worldwide phenomenon? Brittany Hodak—an award-winning entrepreneur, author, and international keynote speaker—has the answers.

As an accomplished speaker, she's been invited to audiences and organizations across the world including American Express, We Work, Compassion International, Sony Music, and the United Nations to speak on customer experience.

She is the co-founder of The Superfan Company (now "Bright Ideas Only"), a multi-million-dollar fan engagement agency that has created successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Luke Bryan, Katy Perry, The Boston Red Sox, and many more.

In 2015, she was offered deals from four of the five sharks on ABC's Shark Tank at a valuation of more than $4 million. Listen to this episode of Mitlin Money Mindset® for some great takeaways about creating superfans and a culture to support them.

You will want to hear this episode if you are interested in...

• Learn more about Brittany Hodak and her love for customer experience [1:22]
• How Brittany defines the term "Superfan" [9:41]
• Why it's critical to deliver exceptional service [10:52]
• How can your business create a superfan? [15:16]
• The impact of social media on fandom [21:00]
• How brands should handle negative feedback [24:10]
• Brittany's most memorable success story [27:50]
• Brittany's experience being on Shark Tank [31:16]
• What Brittany did today that put her in the mindset for success [34:21]

Resources & People Mentioned

• Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
• Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Connect with Brittany Hodak

• The website
• On Instagram
• On Twitter
• On Linkedin
• On Facebook

Connect With Mitlin Financial

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Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.

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