Matt Ipri knows how to effectively market a product in a new category. Topics covered include:   Educate customers in a niche. Work well with the analyst community. Reap the benefits of creating a new category Subscribe to our podcast on <a href= "https://itunes.apple.com/us/podcast/b2b-market-research-podcast/id497995516">iTunes</a>, <a href= "https://soundcloud.com/sean-campbell-host-b2b-revealed">Soundcloud</a>, or <a href= "http://www.stitcher.com/podcast/ci-life">Stitcher</a>. Want more B2B brilliance? There are lots of ways to <a href= "https://www.cascadeinsights.com/follow/">follow us</a>.

Matt Ipri knows how to effectively market a product in a new category. Topics covered include: Educate customers in a niche. Work well with the analyst community. Reap the benefits of creating a new category Subscribe to our podcast on iTunes, Soundcloud, or Stitcher. Want more B2B brilliance? There are lots of ways to follow us.

Matt Ipri knows how to effectively market a product in a new category. Topics covered include: &nbsp; Educate customers in a niche. Work well with the analyst community. Reap the benefits of creating a new category Subscribe to our&nbsp;podcast on&nbsp;<a href="https://itunes.apple.com/us/podcast/b2b-market-research-podcast/id497995516" rel="noopener noreferrer">iTunes</a>, <a href="https://soundcloud.com/sean-campbell-host-b2b-revealed" rel="noopener noreferrer">Soundcloud</a>, or&nbsp;<a href="http://www.stitcher.com/podcast/ci-life" rel="noopener noreferrer">Stitcher</a>. Want more B2B brilliance? There are lots of ways to <a href="https://www.cascadeinsights.com/follow/" rel="noopener noreferrer">follow us</a>.

Creating The Category

Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.

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Creating The Category

Creating The Category