The Curly Girl's Obsessions

Creating the "Curly Experience": Differentiating Yourself in a Competitive Market


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Welcome back to another episode of Curly Girls Obsessions! I'm your host, Jennifer, and today I'm coming to you from my daughter's beautifully lit room, where I'm excited to share all the highlights from my recent curl tour in New Hampshire. We dived into an immersive class experience for our class of 2025, alongside my partner in crime, Chloe. While the experience lit me up with inspiration, I also faced the challenges of juggling intense learning with exhaustion.


We stayed at an incredible hotel in a vibrant community that used to be a racetrack, which sparked so many creative ideas for our work moving forward. In this episode, I’ll take you through the evolution of my career over 35 years in the hairstyling industry, the importance of continuous education, and how to level up your client experience to stand out in a competitive market. We’ll also discuss the significance of honing in on your niche and showcasing your expertise on social media to attract the clients you truly want.


Get ready for an insightful conversation that will motivate you to elevate your craft and embrace your passion for learning. Don’t forget to subscribe and share this episode with friends who could benefit from these insights! Let's dive in!


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Timestamped Overview


00:00:02 - 00:02:34


Introduction: Jennifer introduces herself and the setting (her daughter's room) to the listeners, praising the natural lighting.


00:02:34 - 00:05:00


Curl Tour Update: Shares her experience from the recent curl tour in New Hampshire, expressing excitement and exhaustion after teaching.


00:05:00 - 00:08:00


Hotel Experience: Describes the unique hotel in New Hampshire, mentioning it was a former racetrack and discussing the challenges and joys of staying in a hotel room versus an Airbnb.


00:08:00 - 00:12:30


Class Structure: Discusses the structure of the classes taught during the tour and the intensive nature of the curriculum, particularly mentioning their involvement in a Boss Babe class.


00:12:30 - 00:16:00


Balancing Work and Rest: Touches on the importance of balancing work with personal well-being and her struggle with being a workaholic.


00:16:00 - 00:20:00


Education and Business Growth: Emphasizes the significance of continuous learning and how it impacts business success, especially in the hairstyling industry.


00:20:00 - 00:24:00


Marketing and Selling Skills: Highlights how marketing skills are essential for business and personal growth, discussing the need to improve selling oneself.


00:24:00 - 00:30:00


Challenges for Hairstylists: Addresses the financial struggles many hairstylists face and the misconceptions about charging for services.


00:30:00 - 00:34:00


Client Experience: Talks about creating a premium client experience and the importance of elevating services to match client expectations.


00:34:00 - 00:40:00


Curly Hair and Extensions: Discusses her expertise in curly hair and extensions, reflecting on her journey over 35 years in the industry.


00:40:00 - 00:50:00


Social Media Strategy: Shares insights on using social media to promote services effectively and discusses the importance of creating a niche online.


00:50:00 - 00:58:00


Curly Experience Service: Introduces a new service—Curly Experience—and explains how it enhances the client experience and pricing strategies.


00:58:00 - 01:02:00


Wrap-Up: Emphasizes the need for continuous education and crafting a unique client experience, inviting listeners to subscribe and share the podcast.


01:02:00 - 01:04:00


Teaser for Next Episode: Briefly mentions the topic for the next episode, focusing on the importance of discussing one’s niche confidently.

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The Curly Girl's ObsessionsBy Jennifer Janisch