10.14.2020 - By Jeffrey Vocell, Sharebird
This one's for all you CEO's and CMO's out there who don't have a product marketing team currently, but have realized that you need one and are trying to figure out how to approach the problem. Having a strong product marketing team will give your company an identity. It'll make it more product driven, help you execute world-class products launches solidify your unique position in the market, multiply the impact of your sales and marketing team, and so much more. But where do you start with building out this team? In this episode, Jeffrey Vocell of Iterable breaks it down for us.