Although brands' approach to traditional sports teams and events is different from how they do it in the esports space, the result of just slapping a logo into something without providing value to the community is the same. It won't impact the community nor get any financial benefit from it. 

Joining us today is Brett Diamond, COO of Version1 and Minnesota RØKKR. Brett spent over 15 years in the traditional sports industry, serving as Senior Manager of Events at the NFL and Director of Partnership Strategy at the Minnesota Vikings. 

Our conversation revolves around the similarities and differences between advertising and sponsorship in traditional sports and esports events. Brett shared his thoughts on the different treatment but the same result for brands advertising without providing value in traditional sports and esports, the importance of live events for the esports space, and how crucial it is to enhance attendants' experiences to run successful live events. We also talk about the role and benefits the Esports Trade Association represents to the industry, Version1 stance on inclusion in esports and gaming, the decision of hiring an entirely feminine roster, and the creation of VersionX.

Resources:

Visit Version1 website: https://version1.gg/

Visit Minnesota RØKKR website: https://rokkr.callofdutyleague.com/en-us/

or connect with Brett on social media:

LinkedIn: https://www.linkedin.com/in/brett-diamond-03505a4/details/experience/

Twitter: https://twitter.com/Diamond_Sota

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